Sport Tourism in the UK: Key Providers, Trends, SWOT & Analysis

This presentation provides a comprehensive overview of sport tourism in the UK, focusing on key providers such as Venatour and Gulliver, and analyzing their roles in promoting sports events and tourism. It delves into the trends shaping the UK sport tourism market, including the impact of digital marketing and event tourism, as well as the influence of the European Union. The presentation includes a customer profile analysis, highlighting the importance of understanding customer characteristics to tailor marketing strategies. Furthermore, a SWOT analysis examines the strengths, weaknesses, opportunities, and threats within the UK sport tourism sector, considering factors like financial facilities, manpower shortages, and competition. The presentation concludes by summarizing the key aspects of understanding sport tourism in the UK and referencing various academic sources for further exploration. Desklib offers a range of similar documents to aid students in their studies.