Sports Branding: Analysis of Branding, Sponsorship, and Athlete Image

This report provides a comprehensive overview of sports branding, addressing key concepts such as the importance of branding, historical connections, fan involvement, and team globalization. It explores the link between brand image and athletes, highlighting how athletic performance, appearance, and lifestyle contribute to an athlete's brand. The report then delves into five distinct types of sports sponsorship, including worldwide, title, main, official, and technical sponsorships, providing detailed explanations and real-world examples for each. The analysis underscores the benefits of sports branding, such as increased team awareness, global market reach, and economic growth. The report concludes by emphasizing the significance of sponsorship in fostering team success and market position. This assignment aims to provide a thorough understanding of sports branding and its impact on the sports industry. The report is a detailed analysis of sports branding and sponsorship.

Running head: SPORTS BRANDING 1
Sports Branding
Name
Institution affiliation

Running Head; Sports Branding.
Introduction
Sports branding refers to a category of marketing which fully entails promotion of sport
activities, team and as well aid in the promotion of other items via sports events and squads.
Brand refers to the logo used to refer to a particular organization. Sports branding embraces
establishment of the pictures of how you wish the entire society to view your organization. In
business, customers are aimed at a perceptive that they can view firm’s merchandise easily and
most appropriately. Sport branding calls for maximum cooperation of the team’s fans to
positively viewing and aid in cheering, supporting and bringing immense success in the squad.
(Van, Hariharan & Stremersch, 2019).
Topics explaining sports branding.
Historical Connections.
This refers to the act of making all the players, referees, couches and the society to get you
understand the team fully by keenly laying a great historical explanation. Giving out of a valid
historical background develops a sense of ownership, loyalty and immense trust to the team.
Great loyalty to the tea can be fostered to the members of the team through the attribution to
culture of the team. Therefore history of the team contributes greatly to the success of the team at
large. Fans, players and the coaches together with the whole society should be given an overview
of the past happenings of the team. (Laurell & Söderman, 2018).
Fan involvement.

Running Head; Sports Branding.
Fan involvement is the other greatest tool that breeds great success of the team.it entails the
usage of the modern technology and massive inclusion of the team fans to any team activity of
the year. Team branding should also include the provision of the required information to the fans
of the team together with providing ways in which fans can easily be linked to the players of the
teams. (Theodoropoulou & Alos, 2018)
Team globalization.
Team globalization is an activity that can aid in sports branding. Sports branding calls for major
team globalization in order to make squad to be known globally hence it can make money
worldwide. Team globalization make the team to fully work together and make lots of adverts
worldwide and this comes along with the team working tirelessly targeting success for it to build
a great history. Sport branding can be done via use of social media like Facebook and websites to
make the team known globally. (Piper, 2018).
Embracing smart arenas
The other activity is of embracing smart arenas. Teams should embrace the usage of great arena
to attract high level of sports labelling .The teams should also include Wi-Fi connections so that
the fans can post videos and photos online in the right period. The example of this can be the use
of enhanced Wi-Fi and multiple screens to display the team’s events.
.

Running Head; Sports Branding.
Importance of sports branding
Sports branding has numerous benefits to the team and the society. The benefits are: creating
great awareness of the existence of the team to the entire society, team promotion, involvement
of the team fans together with creating a large list of the team fans, sports branding markets the
teams globally, sports branding enables the squad grow economically and create major chances
for players globally.
Link between the brand image and the athlete with examples.
The link between the brand image and the athlete comprises of; athletic action, interesting
appearance, and a remarkable lifestyle. Athletic action comprises of the relations that fans create
with the athlete out of the athlete’s ability in the sport activities, this mostly deals with the player
conduct and ability of the player to beat the opponents Example, an employee running without
hesitating until he emerges a winner during competitions.
This entails player skills, experience, qualifications and the rank he holds in the sports field. It
also involves the physical appearance and the ability of the player to outdo others and emerge the
best. For instance, a player having the best body appearance makes the fans view him as the best
athlete. The image viewed by fan increases the mutual friendship between him and the fans. It
comes along with great outstanding picture of the player where the player is seen as a role model
to a large group of athletes hence he has unique features to note.

Running Head; Sports Branding.
Question 2
5 Types of sports sponsorship with examples.
Types of Sponsorship.
Sponsorship refers to the act of specific giving out financial support to the people or the team
and maybe issuing them with the products and the services that they may need.(Cortsen &
Rascher. 2018).
Worldwide sponsor
Sponsor refers to a worldwide sponsor who is granted the greatest form of presence in the sports
activities. This type of a sponsor carries with him greatest naming rights to the sports activities
and therefore gets the maximum deliverables and the best form of branding tat that can ever exist
in the market or in the field of sports .The sponsor visibly participates through actively
involvement with major activities of the team therefore giving out huge profits to the team, the
sponsor also stands out as the representative of the entire team and highly pays a very vital task
on leadership (Mankevich, Holmström & McCarthy, 2019).
Title sponsor has numerous benefits which include; creating of positive public relations, uplift
the organization’s awareness and finally offer an enticing content for a wide range of the teams
activities, sponsorships give great support to the teams and this activity virtually supports any
type of a business from an amateur blog to a well-known athlete, sponsors are of great
importance hence they are full of patience and tolerance, long-term sobriety, they say and act
accordingly then finally they give out financial support and expect nothing in return. This type of
sponsorship is mainly found in the basket ball fields, for instance, Vivo IPL. Bacardi NH7
Weekender.

Running Head; Sports Branding.
 Main sponsor.
This sponsor makes the greatest contributions ever and acts upon the absence of the title sponsor,
chief sponsor mostly offers a support of more than 50% of the required sponsorship capital. Main
sponsor attains the ability and the right to use the team image hence the wide media coverage in
order to attain desired outcomes. For instance, Wafay Fc has a main sponsor, a car company and
which entails the name of the firm besides the title and the marketing brands (Arena 2019).
 Official sponsor.
This type of a sponsor mainly deals with the promotion of the organizations sports activities via
the payment of the items required by the team members. The official patron aims at realization of
the merits in sponsorship, provide massive assurance of the sponsorship to the team and gives
feedback on the lessons learnt. (Mao & Zhang 2018)
This sponsor is of great importance for he provides service to the team and cooperation of the
other team members and the sponsors, a lot of success is recorded in the team. For example;
Promotion-focused partnerships.
 Official partner.
Official partner carries numerous critical roles that if keenly undertaken leads to completion
success, team’s success comes along. Official partners are greatly involved and they carry with
them numerous better interconnections that leads to the great success and growth of the team.
Highly connected official partners have a great probability of getting to administer how the
software will grow in the days to come. When the official partners are highly involved in the

Running Head; Sports Branding.
team’s activities, the ease of their teams’ members to identify the working of the software is very
high.
The official partner also looks upon the requirements and act For instance, Makuyu fc plays
football while Katune plays athletic, however, they all have same brands of lifestyles.
 Technical partner.
A technical partner refers to the highest title that is official and which is assigned to the senior
partner who is in charge of all the teams’ activities. This partner is somehow equal to the chief
executive officer of the team with respect to the duties that he carries out. (Horne, 2019).
Technical partner is entitled to acting as an overseer and through this, he is recognized as the
strategic interface. He develops of the strategies, discovering solutions to problems facing the
teams and thereafter focus on service and relationship running of the whole squad. Example, an
information technology partner of the team.
Conclusion.
In conclusion, this paper describes sorts branding, sports branding, Importance of sports
branding, Link between brand image and athlete, the five types of sports sponsorship with
examples that do exist. Sports branding is the main item that has dominated in this paper and it
comes along with numerous benefits to the teams including creating awareness about the team
and making is shine and be known globally. Sponsorship of teams is an entity that has a lot of
importance and helps make a team grow and attain a great share and great unbeatable position in
the market (Koldas, Tuzunkan, Ayaz, & Cirakli, 2018).

Running Head; Sports Branding.
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Running Head; Sports Branding.
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