SPORTS MANAGEMENT 4: Basketball Consumption Report - Market Analysis

This report analyzes basketball consumption, market demand, and market segmentation within high school basketball tournaments. The study examines the social and demographic aspects of youth basketball, exploring market demand factors and consumption patterns. The report includes a literature review of relevant articles, a detailed methodology involving interviews with 647 participants, and a discussion of the findings, including sociodemographic factors and the importance of market demand. The research investigates the attractiveness of events, venue accessibility, and local attractions, to understand their impact on spectator behavior and attendance. The report concludes with insights into market strategies, consumer behavior, and the implications for sports marketing, providing valuable information for understanding and improving youth basketball programs. The report also addresses the impact of market segmentation on understanding consumer behavior in youth basketball and identifies the various categories of spectators including family members, friends and neutral fans.