Sports England: Comprehensive Report on Sports Development Initiatives

This report provides a comprehensive analysis of Sports England's sports development initiatives. It begins with an introduction to the organization, founded in 1997, and its mission to promote sports participation across England, regardless of age, background, or ability. The report delves into the company's aims and objectives, including addressing inequalities and transforming sports and physical activities. It outlines operational considerations, such as time, location, and partnerships, and details their activities, including events, outdoor tours, and active travel programs. The report also examines the leadership style employed, specifically the democratic approach, and its impact on team performance and community engagement. The report concludes by highlighting the significance of sports development for overall well-being and the effectiveness of Sports England's strategies in achieving its long-term mission, supported by various operational considerations and leadership approaches.

Understanding Sport
Development

Table of Contents
Introduction....................................................................................................................................3
Main Body......................................................................................................................................3
Aim and Objective of the company...........................................................................................3
Operational consideration and a outline of their activities........................................................4
Leadership style.........................................................................................................................5
Conclusions....................................................................................................................................6
References......................................................................................................................................7

Introduction
Sport development is all about the participation and promoting the benefits of
participation in the sports. Different type of promotion technique is used and strategies to make
the development of sports activity in the community. For the successful development of the
sports activities mostly depends on the effective partnership, networking, service providers,
facility operators, national, local government bodies and voluntary groups (Jones, Edwards and
Viotto Filho, 2016). In the completion of this report the chosen company in Sports England, a
non-departmental public body. The company was founded in 1997, and its headquarter is
situated in London, United Kingdom. In this report the detail evaluation for the management
process for sports development initiatives are considered. Furthermore the rationale aim and
objective are considered and companies operational consideration including time, location and
partners and their choosing leadership style for the success of the company and to empower the
access of volunteers and their specialist stuff is evaluated.
Main Body
Aim and Objective of the company
The aim of the Sports England is they want everyone in the England respective of age,
background of the individual and ability to feel able to make the parts in the activity and sports.
But as most of the people who are able to make the part in the sports but because of some
uncertain reasons they actually cant take the part in the sports (Miragaia, 2018).
So their long term aim is address this injustice which is happened with the people of the
England, the company wanted to transform the sports and physical activities so that the people
of England and the places use the benefits of the sports everywhere. And this aim is completed
by providing the expertise knowledge, insights, spreading the awareness for sports and large
amount of funding, that can help to improve the nation's long term physical and mental health.
Company provide the knowledge and benefits of the sports, and being active in the
sports activity as being active is not just mean to stay good only for the physical health but also
for the mental condition. Being active provide the help in maintaining the physical health,
reduce the stress, improve the confidence level and self -esteem and make a connection of
different people from different background.

There are the various objective of the company which are related to complete the aim of
the company. These objective are described below in detail:
 More people from different background engage regularly and meaningfully in the
sports activity: In order to achieve this objective their steps are increasing the activities
and making more and more awareness programme. Also they tackle the inequalities for
women and for lower socio economic groups in the England (Yafei, Zipeng and Yiming,
2017). They decrease their inactivities so that it reduce the expense of the company. And
in last they search the talent and young people who take the part in company and spread
the awareness.
 Develop a more productive, sustainable and more responsible sports sectors: To
achieve the objective their priorities are use an active environment and make a good
leadership and governance style.
They have their five themes including Physical well-being, Mental Well-being,
Economic development, Individual development and social and community development. These
five themes are the steps of their next aim and objective. In 2021, they take part more in these
and this will give a deeper look to their audience.
Operational consideration and a outline of their activities
Operational consideration are the evaluation of the activities which are considered in the
company this activities include the times, location and partners staffing. As these three things
determine the activities and way of work in the market of United Kingdom.
Company collected the data on the basis of time and location, as the people have
different culture and different thinking aspects (Stamenković, 2018). The company chosen their
targeted groups which are inactive people, ethnicity and faith groups, disable people, old age
and lower socio economic groups are the main target which are helpful to operating the
considerations. For getting the location they organised the event, outdoors, active travel and
popular activities. As their location is particularly England, and they supported the high profile
sports events in the last some past decades and they including the games like football,
basketball, hockey and more. Companies strategies to make the more and more events in 2021,
related to hockey and rugby. Other than event they organised outdoor tour with the local people
and play some activities and sports there so that it can influence the people of the England to
make the development in sports. Active travel is the new initiative by the sports England as it

include the walking to school, cycling to work and more activities like these which help the
people of England to be fit and actively take parts in the sports events. When it comes to time, it
shows the time which is decided by the company to achieve the objective. They decided to
organised the events, activities and many more things which help in achieving their objective
and complete the mission of the company in the desired time (Morgan and Parker, 2017). In the
location they facilitate the data of venues and events throughout the England. For this they use
the local area insight, market segmentation tool, 360 Giving data for England places and many
open activities which promote the events in England.
There are various partner which are providing help to the company, approx 43 different
partners are there including activity alliance, sports leaders, sports +recreation alliance, public
health England, think active, physical education and many more. They all are the active partners
of the company which help in achieving the growth. They used strategic organisation, which
help in recognising the activities level and affect the complex system of the company.
The activities which are involved in the company are they plan the events, planning,
proving the expertise knowledge, arrange the tours and trips and also they provide the proper
funding which help them to make the people more attentive and also generate the interest of the
people in regards to the development of the company.
Leadership style
For make a successful team, the most important role is plays by the leader, and
particularly in the sports. The performance of the team in the matches and interactive games are
shows how the the leader lead their team (Seifert and Shipman, 2015). A leader may have the
power to influence the individual or a team and make the team capable to work according to the
leader wants. The leader must have the quality to manage their team and achieve the desired
objective of the company. There are three type of leadership style; autocratic style, democratic
style and Laissez free style.
Autocratic style, tends to make all the decisions regarding the team and the way to
motivate the team members in order to achieve the targets effectively as soon as possible. In this
style the leader in autocratic which means the leader doesn't take the opinion of the others and
just make the decisions and other members have to follow the action of the leader. This style is
effective when the organisation wanted to make quick decision and specially when the
organisation is very large in scale.

Democratic style, tends to share the decision in the group and also a leader is able to
share the delegation in the team. This type of leadership is intend to develop the interpersonal
relationship within the team and wants to work with the proper consultation. This style of
leadership is effective in the small organisation and where the leader need some more
innovation and strategies. Also where the personal support are required to manage the team and
achieve the desired objective.
The last style is laissez free style, here the leader stand aside and allow the team or group
to make their own decisions (Mitten and et.al., 2019). This style is not so effective as all the
members are work according to their own way which will lead to loss of group direction and it
shows the inadequacy of the leader. Here the accountability is not decided and people shift their
work to each other and didn't accept the mistake.
In the Sports England company, use the democratic leadership style as to run the projects
and empowers the community volunteers. They use the democratic style as they needed to work
in the team efforts and make all the suggestions and support from the whole team members in
order to achieve the targets.
Conclusions
From the above report it is concluded that development of the sports are very important
in the context of the people. So in England, sports England make the development in the people
of the England so thus they live healthy and work effectively. For this they conduct the mission
and use the different strategies to make the development in the sports. Sports development is
necessary for the people of any age and gender as it help to keep them healthy and motivated
towards their life. Different operational consideration, and structure of the team work with the
different motivation techniques and different leadership theory. The respected company achieve
their long term mission.

References
Books and Journals
Jones, R. L., Edwards, C. and Viotto Filho, I. T., 2016. Activity theory, complexity and sports
coaching: An epistemology for a discipline. Sport, education and society. 21(2).
pp.200-216.
Miragaia, D. A. M., 2018. Sports Innovation Management. International Journal of
Entrepreneurial Behavior & Research.
Mitten, M. J. and et.al., 2019. Sports law and regulation: Cases, materials, and problems.
Wolters Kluwer Law & Business.
Morgan, H. and Parker, A., 2017. Generating recognition, acceptance and social inclusion in
marginalised youth populations: The potential of sports-based interventions. Journal of
youth studies. 20(8). pp.1028-1043.
Seifert, T. and Shipman, V., 2015. The pathophysiology of sports concussion. Current pain and
headache reports. 19(8). p.36.
Stamenković, M., 2018. Sports Photography and Historical Development. Physical Education
and Sport through the Centuries. 5(1). pp.93-115.
Yafei, M., Zipeng, H. and Yiming, L., 2017. The Influence of" E-sports" as an Official Sports
Specialty on the Education of Contemporary College Students after. The Science
Education Article Collects. (9). p.34.