Individual Report on Sports Direct Case Study: Management Analysis

This individual report analyzes the Sports Direct case study, focusing on various management challenges within the company. The report begins with an introduction outlining the importance of proper business management and fair working environments. It then delves into four key problem areas: recruitment and human resource implications, including strategies like rewards and incentives, talent manager recruitment, and internal employment approaches; the gender pay gap issue, emphasizing the need for equal treatment and transparency; sustainability performance and CSR, including child labor concerns; and finally, poor customer service and operational weaknesses. Each problem is broken down into specific issues, with discussions and recommendations. The report highlights the significance of employee motivation, fair practices, and efficient operational procedures. References are provided at the end of the report.

Individual report on a
case study SPORT
DIRECT

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
Problem 1....................................................................................................................................................3
Issue 1: Recruitments and the human resource implications...................................................................3
Issue 2 Gender pay gap...........................................................................................................................4
Problem 2....................................................................................................................................................5
Issue 1 Enhancement of culture of working.............................................................................................5
Issue 2 Quinn’s Competing Value of framework.....................................................................................5
Issue 3 Negative comments by staff.........................................................................................................6
Problem 3....................................................................................................................................................6
Issue 1: Sustainability performance of company with improvement in CSR............................................6
Issue 2 Child Labor.................................................................................................................................7
Problem 4....................................................................................................................................................7
Issue 1- Poor Customer Service...............................................................................................................7
Issue2 Operation procedure weak store..................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCE..............................................................................................................................................8

INTRODUCTION
Business is the method through which all the profession, trading and occupations for
various profitable markets in order to gain goods and services are being made. In order to run a
business it is important to frame a proper management (Bisen,2020). For all the business
practises it is important to maintain the equal treatment and fair working environment for
employees. Management of business is mainly the motivation, controlling, planning and also
implementing the financial with all the information resources of the organisation so that the goals
can be achieved in an efficient manner. All the business is being carried out by the managers
who used to have certain roles and functions through which the companies are being managed.
The organisation chosen for this report is Sports Direct it is a retail sportswear which is being
founded in 1982, United Kingdom. This report will cover the recruitment and human resource
implications for the sports direct company in further will also cover the issue relating to gender
pay gap and the unfair treatment between the individuals.
Problem 1
Issue 1: Recruitments and the human resource implications
According to Tom Haak (2021), Sports Direct Company has various problems in order to
retain and also to maintain the attracting workforce, so the human resource will help out to
overcome the issues that are being faced by the company so that mere growth can be possible
they are as follows:
Providing rewards and incentives: As to motivate all the employees who are being working in
the Sports Direct it is important for the managers to maintain some rewards and incentive
programs for all the workers who used to work well and effectively try to enhance and gain the
goals and objectives of the company(Miftakho and et. al., 2017). This will keep the employees
motivated and make them to work harder. As every person used to work with a motive to get an
only profit that has been raised through all the means and methods and also through which they
can feel secure in the company. The employees have the efficiency to work in a better way and

for that it is most important that rewards and proper incentives should be given to them and it can
be made possible as through by making various teams and trying to Give them the targets in
which they will have to perform and all the employees who used to work hard and show
dedication towards the company should gain the benefits by the incentive. This method creates
out a positive environment in the mindset of the employees and also makes them more focused
towards the work and the areas of working (Forghani and et. al., 2017).
Advantage: it will keep employees motivated and dedicated towards work. The main advantage
is it will keep the employees motivated as through this all the employees will try to work harder
as possible. It will help out to know about the real talents and also make them to gain some
efficient working employees in the organisation. As this will enhance the working method of the
employees and will help out to reach in a positive attributes and environment.
Disadvantage: A proper set up for the trainings have to be maintained and as company is already
facing economic issue rewards will tend to affect the organisation. In order to motivate the
employs it is important that some more financial investment have to be made as in incentives and
awards are the financial assets are being needed and this is the major issue of the company as
they are facing the crisis and economic failure so this will then turn out to be a disadvantage for
them.
 Recruiting talent manager: As the Sports Direct company is facing major issues in order
to bring the new talents so they can hire various new managers through the advertisement
medium and also through digital platform, newspaper and traditional aspects too. As this
will help out to get there more talented recruitments in a cost-effective manner by not
expending much amount. The larger audience can be covered through all such methods
and will Increase the image of the company in the market (Bapir,Ozgit, 2018). By
bringing new talents in the company it will automatically helps out to get a better
innovative ideas and approaches by variable means. And through this most of the
employees will be able to grasp new methods of working and also the programs through
which various platforms can be covered. As digital medium is one of the most important

aspects in all such methods and it helps out to impart and connect with larger audience
and the customers in the market. The new talents will help out the managers two frames
of inventions in the company and also to moralise the concept of gaining more financial
attributes. This will help us out to remove the economic problem and also maintain the
image of the company from all the sources and also to compete with the other rivalry
company in the market. As it will reach out to the customers demand in the methods
through which they may clear it.
Advantage: It is a cost-effective manner through which company can give maximum benefit.
This method is cost-effective and also is cheap so this will be a major advantage for the company
as they are usually being facing the economic crisis through which it is important for them to
manage all their financial assets in a proper way and by hiring any talent manager this will help
them out to manage various projects and targets in an achievable manner and through which
various benefits can be maintained (Henriksen and et. al., 2020). It sums up to overcome all the
challenges that companies facing and also provides them the opportunity to gain more customers
in every sector.
Disadvantage: Hiring of employees take much time as it will affect the various expenses. It is a
time taking process and the managers will have to undergo with proper detailing before hiring
any person as a talent manager. Through which they will sometime be expensive and also creates
a brake as in order to make the proper management with skills. It will affect the company as
digital marketing is also main aspect but to reach out to the customers is quite tough in the
waiting time by hiring any manager it will be easy but at the same time in order to have any
person it is quite difficult to gain all the abilities.
 Internal approaches for at least beyond one year of employment: According to Tom
Haak (2021), As for all the recruitments and promotional activities manager should be
made motivated for a one-year programs in order to ensure the retention and also to get
all the best services. Sports direct can provide various training programs through which
they can promote their products in a better way. In order to maintain all the internal
approaches and the retention which is being given by the manager it will help out to
frame the employment in various activities and the methods. The training program will
help out to reach the best services and the retention is to the company (Kotthaus, and et.

al., 2020). As it will make all the promotional activities to be on peak. And the target
market can be achieved. The customers are keen to know about the new innovations and
inventions which have been taken in the company and they are always flexible towards
the approaches regarding the new areas of working and new facilities and products that
have been sold by the company. So in order to maintain their image they may fascinate
the customers by providing the best services and also by making their employees being
unsure about the one-year employment services and various retention programs can be
applied through which they may achieve the best goals has been possible.
Advantages. It will help the employees to feel motivated. It will keep the environment
comfortable and friendly for all the employees being working as well as for the managers. And
with that all the employees will feel confident about the company even though they will help
them out to grasp the better skills and opportunities in various areas. Through all such methods
the employees will be motivated towards the work and also try to give good efforts as by training
the employees this will help them out to know the targets and the goals which company want to
achieve and also the aims in the vision the company Seeing so as to maintain all such things. The
company should focus on various training programs that should be provided to the employs in
order to work better.
Disadvantage: This will take time and money in order to train the employees. It is a time taking
process and keeps out most of the time being effectively organised for all the persons being
working over there (Wu, and Cheng 2018). This will somehow affect the main approaches in the
areas through which the employees can be maintained. In order to frame the training programs
where sessions and the contacts are can be made out and this will affect the company so they will
have to manage all such thing in a promotional mean manner. In order to eradicate and
summarised all such things it is a keen responsibility of all the workers been coming in over
there to be trained but on the same time employees are being hired in the managers are not that
comparatively fits in out to manage any training programs in a further sessions.
Issue 2 Gender pay gap
According to Ruth Mayhew (2020), This is a major issue as most of the women in sports Direct
are facing the pay gap and this implies that the woman over there are getting 48.3% of lower pay
than men. This just de-motivate the employs over there as the company should start the equal

and fair treatment and also follow equality act so that there will not be any discrimination
regarding the pay gap and also on the sex, age, gender etc (Wu, and Cheng,2018).
There should be made a transparency between all the employees and the treatment should
be made in an equal manner. There should not be any business in the company and also in order
to make the employees been working in a motivational way there Have to be given a proper
equal pay and salary to all men and women. Also organisation can implement various training
programs through which both women and men should get same efficiency in their work and feel
protected and motivated by the fair opportunities.
Recommendations
In order to maintain a fair and equal treatment and to get the eligible and skilled
employees for the company it should try to impose recruitment and selection process through
which they can thereby identify the different positioning through which they can enhance and
maintain the recruitment planning with the help of digital and traditional advertising methods
and take the interview of the eligible candidates by implementing proper questions and by
analysing the skills and behaviour that are being needed for the job. As after selection a proper
offer letter should be given to the employees who are being selected. This will help out to gain
fair and equal opportunity and also will remove all the issues and the problems that has posted a
company is being facing. The sports that a company should try to maintain and motivate their
employees by giving them equal treatment and providing proper recruitment facilities by giving
them rewards and incentives for their good work.
Figure 1 HRM Recruitment and selection process

CONCLUSION
From this above report it is concluded that management is an important place which used
to manage all the business activities and the managerial functions like organising, staffing,
directing, planning and many more. Sports Direct Company was facing major issue problem in
which they can ensure various retention in staff and attract all talent manager by recruiting them.
They should ensure all positive and healthy environments in the company and also make clear
communication with the staff by participative management style. CSR can be initiated to
maintain the goals. Furthermore, it is also analysed that organisation can also be gained
advancement by proper training of staff and improving their performance.
REFERENCE
Books and Journals
Bapir, A.K. and Ozgit, H., 2018. The effect social media on the development of sport marketing
strategy: the case study of football clubs in Northern Iraq. Ottoman: Journal of Tourism
and Management Research, 3(3), pp.332-347.
Bisen, A., 2020. An Investigation on the Influence of Advertising on Consumer Based Brand
Loyalty. A Case Study on Sport Shoe Business. A Case Study on Sport Shoe Business
(December 2, 2020).
Forghani and et. al., 2017. The Impact of Technology Acceptance on the Willingness to Use
SMS Advertising in Consumers of Sport Goods (Case Study Tehran City). Sport
Management Studies, 9(45), pp.213-230.
Henriksen and et. al., 2020. A holistic ecological approach to sport and study: The case of an
athlete friendly university in Denmark. Psychology of Sport and Exercise, 47, p.101637.
Kotthaus, and et. al., How Soccer Becomes Politics: A Case Study on the Communication of a
Transnational Popular Media Event. International Journal of Sport Communication,
1(aop), pp.1-20.

Miftakhov and et. al., 2017. People’s sport activity as a factor of economic growth (case study
of Kazan). Theory and Practice of Physical Culture, (5), pp.19-19.
Monazami, A., Aghaei, N. and Roumiyani, M., 2020. Developing a Model the Effect of Brand
Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier
League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran). Journal
of Sport Management, 12(3), pp.819-848.
Wu, H.C. and Cheng, C.C., 2018. What drives spectators’ experiential loyalty? A case study of
the Olympic Football Tournament Rio 2016. Asia Pacific Journal of Marketing and
Logistics.