This report examines the HR and staffing challenges faced by Sports Direct, a major sports and leisure retailer. The analysis begins with an introduction to the company's issues, particularly those related to competition, the COVID-19 pandemic, and difficulties in recruiting and retaining skilled managers. The report then delves into Herzberg's Two-Factor Theory of Motivation, explaining how motivating and hygiene factors can be applied to improve employee satisfaction and retention. Furthermore, it explores three key HR practices: a systematic recruitment process, performance-based incentives, and regular training and growth opportunities. The report also addresses the gender pay gap in bonus payments, suggesting strategies such as performance-based bonuses and the implementation of the Equality Act 2010 to ensure fair compensation. The conclusion summarizes the key findings, emphasizing the importance of motivation, effective HR practices, and fair compensation policies for overcoming the challenges faced by Sports Direct.