Management and Leadership in Sports & Events: A Comparative Report

This report delves into the crucial roles of management and leadership within the sports and events industry. It defines management and leadership, emphasizing their significance in achieving organizational objectives. The report explores sports typology, focusing on the public and voluntary sectors, using the Rugby Football Union (RFU) and Leicester Tigers as case studies. It examines the six key functions of management – planning, organizing, staffing, leading, controlling, and coordinating – with specific examples from both organizations. The analysis highlights how these functions are applied in practice, contributing to the overall success of sports entities. The report concludes by reiterating the importance of systematic management and leadership in the sports sector, referencing relevant academic sources.

Management And Leadership
In Sports & Event

Introduction
Management can be defined as a procedure of managing and controlling the affairs
of the business in the manner of its type, structure and size. Leadership is a
procedure in which executive can direct, guide and impact on the behavior and
work to achieve specific goals.
Management and leadership both are important aspect of any organization that
plays essential role to achieve all the organizational objectives & goals.

Sports typology And Nature Of Organization
The supply sector of sports typology developed by Taks & Misener (2015).
According to author selected two-sector which is Public and Voluntary sector. To
understand both sectors in detail manner selected two organisation from different
sector. For Public sector select Rugby football union and in the context of
Voluntary selected Leicester Tigers.

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Rugby football union: This union was founded in 1871 and was the sport's international
governing body before the arrangement of what is now known as Rugby (WR) in 1886.
It motivates and move the sport, arrange international matches for the England team and
educates and trains all the players at the official level.
Justification: For Public sector select this industry because the RFU is an industrial and
provident society. From this society connected about 2000 member clubs that are
representing about 2.5 million registered players.

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Leicester Tigers: It is an English professional Rugby union club that depended on the
Leicester, England. It was founded in 1880 and played since 1892 its home matches at
Welford Road stadium in the south of the city. The chairman of this union is Peter Tom. This
club is played premiership Rugby at the top level.
Justification: This company selected for the voluntary sector because it is conducted home
matches and take participation in different union club such as European Rugby challenge cup.

Six Function Of Management
Management is important for an organized life and requires to run all kind of
management. In this particular industry, management plays an essential role such
as:
Planning: It is defined as the first step that takes by the manager to start any task
and produce a plan to complete with full efficiency. For this require to the manager
of the company follow all the appropriate strategies like personal selling,
advertising and many others.

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 Organizing: When a manager prepare plan effectively then organize every activity in a
systematic manner to fulfil the requirement of business entity in a certain period of time.
 Staffing: In this function circulate work to employees as per the interest and skills that
helps to complete a task with good efficiency.
 Leading: To complete task on time require to encourage staff members for their roles
and leads the goals and motivate direct and targeted manpower.

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Controlling: To follow the procedure required to control every activity which is
related to planning and according to that made different activities.
Coordinating: To manage all the function properly in an organization require
each department coordinate with each other and complete task.

Specific Examples of Management Function
Rugby Football Union
Planning: The company has been conducted different matches for England team.
To organize these types of matches & events require to proper planning. For this
organizational activities require proper guidance and follow every steps to become
expert in particular area.
Coordinating: In this company have different department where require to each
section coordinate with each other to complete task any time.

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Leicester Tigers
Staffing: To sale out the products in the business require to provide training to all staff members
and recruit people as per the skills. In Leicester Tigers require to sale out products in large
manner for this require proper information about all equipment that are keeping by company in
their store.
Organizing: The company has been decided to provide discounts on their equipment, for this
require to organize all the activities with proper planning. The manager of Leicester Tigers can
set all the activities effectively and provide roles to people as per their interest.

Conclusion
This presentation concluded that management and leadership plays
significant role in sports industry. It is required to manage all the
activities in systematic manner and follow all the management
function.

References
Kim, E. and Cuskelly, G., 2017. A systematic quantitative review of volunteer
management in events. Event Management. 21(1). pp.83-100.
Miragaia, D., Brito, M. and Ferreira, J., 2016. The role of stakeholders in the
efficiency of nonprofit sports clubs. Nonprofit management and leadership.
27(1). pp.113-134.