A Comprehensive Overview of Sports Events: Types, Impact, Promotion

This essay provides a comprehensive overview of sports events, categorizing them based on required skills and objectives, including physical sports, motor sports, mind game sports, and sports involving animals. It discusses different types of sports events such as competitions, tournaments, training camps, coaching events, sponsored events, and expeditions, highlighting popular global events like Formula One racing, the Rugby World Cup, and the UEFA Champions League. The essay emphasizes the importance of sports events in personal development, global connectivity, and economic boosts through tourism and infrastructure development. Furthermore, it addresses key factors for successful sports event promotion, including product quality, pricing strategies, promotional activities, and strategic distribution, advocating for active participation in sports to maintain fitness and promote the industry. Desklib offers a wealth of resources, including solved assignments and past papers, to further explore this topic.

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Sports events
Student’s name
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Sports events
Sport is any form of physical activity in which different individuals organise
themselves to participate in for the purpose of enjoyment, maintaining body fitness,
improving their skills and abilities or create a good social relationship (Smith, 2013). Sports
can adopt the nature of competitiveness or leisure. This depends on the objective of the event
organizers. There are a number of sports activities that exist in the world today. And it’s very
important to understand that these sports are classified into different categories. Basically
there are four major sports classification. The main criteria to distinguish between the four
classes are the skills required in each. They include physical sports; these categories involve a
lot of physical activities. Sports in this domain include: swimming, gymnastics, football,
soccer and tennis. Another category as the motor sports. This category involves vehicle like
bicycle, cars or motorbikes. Another interesting category of sports is thee mind game sport.
This category requires one to be very attentive and have sharp critical thinking skills. And
lastly, sports with animals are the other category which involves sporting with use of animals
Example riding with a horse (Smith, 2013). Some sports involve physical body contact like
karate, kickboxing, boxing, judo among others. There are over one hundred sporting activities
in the world. Some of the commonly known sports include cricket, baseball, rugby, soccer,
swimming etc. (Mackensen, 2007).
Sports events vary depending on the intention aimed. The events can be in the form
of: one, competition; this is one of the most common types of events that exist in the world
today. Take certain duration of time and is made up of smaller of smaller events. Secondly,
tournament is another form of sporting event. This type is quite similar to competition
however; tournaments take a shorter duration of time (Smith, 2013). They can either be
occurring after once per month or yearly. Training camps are the third category of sporting
events. These events majorly target talented players or athletes. And it’s usually confined in a

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specific setting. Couching events are the fourth category (Mackensen, 2007)... This usually
occur in a camping setting and the normally take a shorter duration. They majorly target
people who qualify as coaches or field officials. Sponsored events are another category of
sporting events that occur at the grass root level. Often, the events aim at fundraising money
for a particular event. Lastly, expedition is another category of sporting activity. These
events are majorly outdoor activities. They entail a number of complex training and they can
last up to a period of one week (Mackensen,2007).
In the world today there a number of sporting events there are highly followed. They
include formula one racing, rugby world cup; tour de France cycling, Wimbledon tennis,
super bowl, cricket world cup, the UEFA champion’s league among others. These events are
very important because they bring together people from different backgrounds (Gibson,
2003). Sports events are very important to the entire society at large. Various sports events
are important as they are important tools for personal development. Infect through different
sporting events, individuals develop their career. In addition, major events like the Olympic
marathon and football world cup serves as a vehicle for reaching people from all over the
world and spend a good time together. And lastly these events boost the economy of the place
they are being hosted. This is because the place has to be repositioned in order to attract
tourists visiting. And by default, the economy is boosted (Gibson, 2003).
Although many sporting events are common in the word today, it’s very important to
promote and market these events. For this to be successful, some factors have to be put in
place. These factors include sports promotion, sports pricing, sports distribution and sports
product. Sports product refers to the actual product. And this determined by the actual game.
Therefore, manufacturers can promote the sport by producing high quality game products
(Gibson, 2003). Pricing of sports product is also an important tool for promoting different
sports events .money acquired from the sales help in organizing more future events.

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Promoting the sports event is also a tool to ensure that the activity will always be active and
successful. Creating awareness regarding the sport is a very strategic tool of promoting the
sport (Coleman, 2005).
Through promotion, the marketer advertises everything concerning the sport and
motivates more individual towards embracing it. And finally sport distribution is also an
important tool of promotion. Therefore the sports must be set in a setting whereby there are
enough sporting arenas and the geographical location favour the particular sport of interest
(Coleman,2005)generally different sports events are important in the our day to day
operations. Therefore it’s recommended to at least involve in any sports activity to maintain
healthy body fitness and to promote the sport.

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References
Mackensen, G., Gibson, H. J., Willming, C., & Holdnak, A. (2003). Small-scale event sport
tourism: Fans as tourists. Tourism management, 24(2), 181-190.
Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective.
Routledge.
Smith-Swan, S., & Parent, M. M. (2013). Managing major sports events: Theory and
practice. Routledge.
Gratton, C., Shibli, S., & Coleman, R. (2005). The economics of sport tourism at major sports
events. Sport tourism destinations, 233-247.