Sport Facility and Management: A Comprehensive Analysis of Events

This report provides a comprehensive overview of sport facility and management, beginning with a historical perspective of sports events and their evolution. It delves into the various types of sports events, their purposes, target audiences, and the crucial factors involved in venue selection. The report outlines the structure and timeframes for running sports events, emphasizing the importance of event committees, ticketing, and market research for viability. It details the budgeting process, including fixed costs, income sources, and expenses, along with the roles and skills required of sports officials. Furthermore, the report discusses value-added components to enhance events, and the essential health and safety facilities required, referencing relevant legislation and guidelines to ensure a safe environment for participants and spectators. References from academic journals and books are also included.

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Sport Facility and Management

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1.0 Brief history of Sports facility, including types of events organized there
It is not possible to know when the sports facilities, events and management really took the
organized shape. But, we normally consider that boxing and wrestling was the main sports events
played in competitions, even when simple sports modes of running were among the foremost
sports played. There were contests involving kicking, hitting, ball throwing, and such sports,
even people participated in those events associated with hunting in early times. Several events,
sports and competitions were developed due to the early days of transportation system, like
canoeing, horse riding and certain related to military recreational patterns such as archery.
The initiation of the Olympic Games was first recorded in 760 BC, when only one footrace was
performed in a competitive event. (Pitts, 2011). Thereafter, gradually, several other events were
included in the competitions, like boxing, wrestling, discus, javelin, equestrian, jumping, and
from then on, eventually, sports events and competitions started getting their own prominence in
every country (Pitts, 2011).
Today, around the globe, there are a few popular sports events played, and people take a keen
interest to participate and compete, those related to football (soccer), originated in China. In the
third century, Chinese military forces during the Han Dynasty, played one game called Tsu Chu,
without using hands, which involved kicking the fur stuffed leather ball into one small hole. The
sports research, theory of management indicates the initiation of soccer thereafter. This study
elaborates activities and events by understanding the sports management difficulties to derive
precise strategies (Woratschek, Horbel & Popp, 2014).

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The SVF - sport value framework suggests a few foundational premises of value in sports events
and management as compared with conventional and traditional sport economic pattern, and
monitors structured sport management research. The framework promotes research practitioners
to reevaluate strategies, applying modified logic to capture the complex sport management and
economical systems (Woratschek, Horbel & Popp, 2014).
2.0 Different Sports events and Reason for running them, participants, target audience
Firstly, there is a need to identify what precisely is the motive and goal of the sports event to be
achieved, for example, whether to generate revenue, attract specific community members,
provide entertainment to celebrate particular occasion. The following step needs to clarify by
identifying what kind of audience to be attracted, those will come for the event. Our event may
target a comprehensive demographic data, for example, school children, young college going
students, adult people, senior members, families or to appeal definite interest group, for example
modelling event, training camp, health enthusiasts, carpenters, gardeners, or music lovers.
Once the identification stage gets over, the event marketing to target audience in the community
or gathering need to be staged for effective communication and propaganda to reach those
persons to elaborate the event. There are various factors to be considered while selecting the
event venue, like Access road to the event, availability of drinking water, toilets, access to
emergency vehicles, car parking area, design and layout of the place of the event; various other
accessibility to amenities, like canteen; drinks, food outlets; Wet weather possibilities, with
contingency plan; first aid, risk management plan; waste management; disability access; place
for event performers; Visitor Information Centres; Contingency plans; an immaculate seating

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arrangement with shade; overall cost of the event; expected figure of audience and attendees;
number of events and participants (Watt, 2013).
Our venue selection may have certain restrictions, like obtaining police, fire brigade, local
authority and council permission for sound level restriction, or we may hire temporary musical
or other equipment to convene and meet specific event needs, like portable toilets, and additional
seating place, and to understand any other public event taking place simultaneously that will
clash with our event to create confusion.
It depends on the magnitude of the event, we need to access the overall cost, generate financial
support through sponsorship, specifically to meet the event costs. We must have the realistic
picture of our event, what we are selling, how much the event worth, and what are the benefits to
financiers, to draw successful sponsorships (Kim, 2010).
3.0 How Sports events will run – structure, time frames, brief rules
There is an immediate need to form the event committee to identify roles and distribute
responsibilities, if needed, take the help of the event management group to conduct the event
successfully. The even timing and the time frame of events and the entire duration of the
program are crucial and should not suffer due to poor attendance of the attendance. Ticketing is a
vital means of generating funds and also crowd control, and must involve accurate planning of
pre-sales, and gate sales. The financial burden should be avoided by precise planning well in
advance.

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We need to conduct the survey, do research and invest a measurable money and time to evaluate
the concept of the event, and access its success possibility. We must find the similar events
conducted locally in the past, and their success results, market research available with respect to
community acceptance and audience participation. This research and survey process will guide
the event viability. Thereafter, we can plan the event with surety of facilitating and implementing
it, with effective and appropriate manner (Barr, 2011).
4.0 Organizing Sports events Budget, Fixed costs, income, and expenses
Sponsorship by MNC or private organization may contribute to the event success. The periodical
contribution through the specific events of cultural programs, arts, yearly festivals makes a
dynamic, holistic and diverse community. We can also hold raffle events for fundraising events
(Stewart, 2014).
1. We need to obtain a break-even point. The amount of revenue needed for the entire event
to cover the entire costs to make the sports event practicable.
2. Grouping revenue and income, cost figures into sections. Separating in Sponsorship
Revenue, Delegates Revenue, Exhibition Revenue, and Advertising Revenue. Expenses
involved in Marketing, Research, Promotions and PR, Delegates Ticketing, legal
registration, place hiring, Audio, music, décor, catering, Miscellaneous Exhibition costs,
staff stay, Travel, Speakers, and Hospitality.
3. Forming the worksheet separating costs and revenue figures.
4. Making cash flow statement indicating daily expenses and income received.
5. Forming a budget committee and arrange a meeting for accounting to process cost
savings, where needed.

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6. To analyze and review costs regularly during the coordinated and planning phases.
7. Creating a weekly forecast for cost and revenue, prepare an immaculate costing
spreadsheet, prepare for conduct weekly unanticipated expenses during the planning
stage, have a perfect control over financial transactions.
8. This kind of planned budgeting approach can create wonders for our planning capability,
not simply in our prevailing sports event phase, but will ideally help to organize future
events (Stewart, 2014).
5.0 Sports Officials required – roles and skills required
We need skilled Referees, Umpires, as well as Sports Officials, who are trained in proper
speaking, trained in event management, who have the ability of Critical and logical Thinking,
reasoning to ascertain the weaknesses and strengths to find alternate solutions, approaches to
various problems to conclude; Decision Making and Judging abilities; Social Perceptiveness;
Monitoring skills; coordination and time management proficiency; Negotiation skills to bring
people together to reconcile any differences; Persuation, service orientation, manipulation
abilities while possessing a perfect and strong leadership competency and strength (Siedentop,
Hastie, & Mars, 2011).
6.0 Sports events Value-added components and what can be added to make the event seem better
Sports event management helps shared abilities to achieve value added team goals; develops
supportive, collaborative, and friendly team building abilities; provides the value of awareness of
person’s contribution and role; recognizing the importance and value of participating members,
main key specialists, junior assistants; helps develop the desire to share ideas, thoughts and

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concerns; develops friendship while enjoying teamwork for common goal and purpose; helps
develop abilities in mentoring juniors; listening and innovating ideas to be successful; help
reward team behaviour in matrial and non-financial means (Siegfried, & Zimbalist, 2010).
7.0 For sports events, what Extra health and safety facility needed, besides the normal
facilities
Sports events help mobilize build a strong and valuable team culture. But the safety of Health
laws need not be the hindrance in organizing and conducting amateur sports events are the vital
factors of our community life. Health, Safety Management provides risk and safety solutions, to
manage the health factors of the sports team that combine individual operational influence, goal
and expertise to benefit an individual and the organization. The sports ground Public safety
is mainly sheltered by the Sports Safety, 1975, Sports Ground Acts; the Place of Safety Sport Act
of 1987; and Fire Safety Acts. The club as well as Local authorities are answerable to enforce the
Health, Safety regulations and standards at Work, so that the employers, self-employed persons,
and the people in control of events and the premise, like a clubhouse, changing rooms should
undertake to manage all the staff risks, affected by activities of sports events and clubs
(American College of Sports Medicine, 2007).

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References
American College of Sports Medicine. (2007). ACSM's Health/Fitness Facility Standards and
Guidelines 4th Edition. Human Kinetics.
Barr, C. (2011). Principles and practice of sport management. Jones & Bartlett Publishers.
Jin-Woo Kim, 2010, The worth of sport event sponsorship: an event study, Journal of
Management and Marketing Research.
Parkhouse, B. L. (1987). Sport management curricula: Current status and design implications for
future development. Journal of Sport Management, 1(2), 93-115.
Pitts, B. G. (2011). Sport management at the millennium: A defining moment. Journal of Sport
Management, 15(1), 1-9.
Siegfried, J., & Zimbalist, A. (2010). The economics of sports facilities and their communities.
The Journal of Economic Perspectives, 14(3), 95-114.
Siedentop, D., Hastie, P. A., & Van der Mars, H. (2011). Complete guide to sport education.
Human Kinetics.
Stewart, B. (2014). Sport funding and finance. Routledge.
Watt, D. C. (2013). Sports management and administration. Psychology Press.
Woratschek, H., Horbel, C., & Popp, B. (2014). The sport value framework–a new fundamental
logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24.