This report provides an analysis of the business environment surrounding Direct Sports and JD Sports, two leading sports companies in the UK. It examines the different sub-sectors within the sports industry, including private, public, and non-profit organizations, and offers a fact sheet detailing Direct Sports' background, products, services, size, scope, vision, mission, objectives, and legal structure. Furthermore, the report includes a stakeholder analysis and delves into various organizational functions such as human resource management, marketing, operations, and finance and accounting, highlighting their interrelations and associated advantages and disadvantages. The conclusion summarizes key strategies employed by businesses within this environment.