Sports Integrity, Management, Nutrition, and Cultural Impact

This assignment delves into the multifaceted concept of integrity within the realm of sports, examining both positive examples of upholding ethical standards and instances of unethical behavior. It explores how these contrasting examples influence contemporary culture, with a focus on the impact of sportsmanship, fairness, and respect for rules. The assignment also analyzes the sports management industry in America, highlighting its economic significance, career opportunities, and its role in American culture, with a discussion on the difference between fad and fact in nutrition, using the ketogenic diet as an example, and the benefits and challenges of vegetarian diets. Furthermore, it discusses the relationship between entertainment and business in the sports industry, and it examines the role of media and advertisement in the sports market.

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CONCEPT OF INTEGRITY
Integrity is what makes a person as a whole, what makes the person see and differentiate
between right and wrong. Some of the examples of integrity in sports are observing honesty,
fairness, compassion and respect (Harvey et al, 2014. pp 89-93). On the other hand, sports face
unethical practices like match-fixing, doping cases, results-manipulations and practice of
corruption.
However, today’s cultures are experiencing outcomes of the above-stated examples in
many ways. On the positive side, under the sportsmanship model, good competition is perceived
as a way of instilling professionalism, virtue and character development among sports
personalities. This transcends to building a harmonious community of respect and trust between
opponents in sports and society. Fairness in the game is the only a winner or a looser can feel
satisfied with the final result. For a winner to enjoy the fruits of success fully, fairness is a major
factor. Fairness relieves tension to the looser and feels contented due to the honesty of the game.
Fairness within the play brings and promotes integrity, unity and respect in the community.
Respect of both the written and unwritten rules in the game promotes ethical and moral behavior
in the society. For a player to be successful in his/her line of the game he/she must be disciplined
and respect fellow players, fans and referees. A sportsman with discipline and respect acts as the
role model in the society and this impact much cultural changes. Also promotional of integrity in

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sport through maintenance of friendship within the rivalry after either win or lose promotes
peace and unity in the society and thus influencing today’s culture positively (Schneider and
Gonsalves, 2019).
On the other hand, modern societies and cultures are undergoing dire situation as a result
of lack of upholding integrity in sport (Caplan et al, 2016.pp 47-50). Firstly, results-manipulation
is exposing the future of sport into losing its core values. Match-fixing is not only threatening the
sports industry but also endangers the human rights to play envisioned by the UN convention on
the power of an individual. Similarly, acts of aggression and selfishness in modern cultures have
manifested itself through unethical conducts in sports (Chadwick and Simon, 2012. Pg 178).
This happens in the events when sports personalities want to gain recognition and fame by
outdoing the opponent.
Almost every day there are incidence and stories of corruption reported by the media.
Despite that there are millions of dollars flowing into the international sport activities from
different countries of the world; the examination of bribery in sport is very limited. Corruption is
mostly concentrated on the sphere of officials. It is clearly shown that the corruption is
manipulating today’s culture since there is a body whose role is to conduct investigation and
analysis of criminology to sharpen the field of Australian sporting integrity. This Australian body
is under the Federal International of Football Association (FIFA). Corruption is the mother of all
other unethical activities and diminishes integrity in the field of sport. The issue of corruption in
games ultimately involves disintegration of moral and psychological standards in the society.
These pose a severe threat to the financial future of the sports industry. This is because many
well-wishers and sponsors willing to invest in sports are forced to withdraw their support (Kihl,
Lisa, James and Terry, 2017).

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Sport Management Discussion
The sports industry in America is a lucrative business. Majority of sports range from
professional sport to amateur. However, professional league dominates the market league and
thus a better venture to graduates who seek a source of living. Sport is a significant aspect of
American culture. Education in the USA go hand in hand with sport. Most high schools and
universities organize sporting activities, thus creating an essential competition in American
culture. College and university offer a strong background for students who want to venture in
games later in life.
American sport is a vast business arena, and it offers many career opportunities.
American Football dominates the business sector followed by baseball, basketball and soccer.
Other popular sports include volleyball, auto racing wrestling, golf, tennis, hockey, among
others. In the market arena, the revenue brought by the major league is roughl$70 billion. The
media which offer covering e for this sports and advertisement in the year 2019 is worth $22.42
billion. Generally, advertisement dominates the business of sport. Numerous organizations take
advantage of this multinational front to make a name for themselves.
Sport is also considered a great source of entertainment for US citizens. It has attracted a
massive number of attendance and viewers. There's a close association between entertainment in
sport and business. Most Americans are thrilled by the pressure the sports industry offers and
companies respond to this. More sponsors are striving to give fans events they need, and in
return, their businesses thrive. Fans don't have to participate in these sports; they have to support
or watch their activities (Milano et al, 2011, pp. 24-35). An excellent example to explain the

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wideness of the sports industry is the Indianapolis motor speedway which has a capacity of
257,325 spectators.
Fad and Fact Discussion 5
There exist a difference between fad and fact. Fad gives consumers a picture of natural
weight losses while the truth is, fads do not follow a nutritional guideline which fosters good
health. Ketogenic is one example of these fads. Ketogenic diet help in weight reduction though
there are no scientific results to justify the claims. Keto diets are rich in protein, thus prevent a
person from frequently becoming hungry. It assists in reducing overeating. KD assist human
beings in lowering their blood pressure (Kosinski et al, 2017, p. 517). Musty, the lower blood
pressure is experienced with people who are obese and are under KD. However, this process
takes time. On various occasions, to diet has been used to tree epilepsy, especially in children.
A good example is Charlie Abraham, who was in the year 1994 to develop complication trying
to control epilepsy. KD can assist people in controlling seizures. The success of KD in reducing
seizure is reported to be 40%.
Although ketogenic possess a certain degree of benefit=t, they do have their limitations.
It is evident from the journal that following a KD diet is challenging. This change in diet is hard
to stick with, leading to excessive eating within the first few weeks of trying the diet. The reason
is, keto diet makes a person shed more water. People often develop keto flu which shows its
symptom through fatigues and headache
From the journal, one note that there exist different varieties of a ketogenic diet. These
variations Are rich in fat, obsesses low amount of carbohydrates and protein. The main

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difference between ketogenic food is the distribution of macronutrients in each type. I believe the
decision of a doctor to object a patient into a ketogenic diet depends on the kind of effect the diet
posses. The reason why I would recommend KD is that the diet helps where other medication
failed. Contrary, the same diet can lead to resistance of insulin in human which may be fatal
Vegetarian Diet
A vegetarian diet is centred on plants for food at expenses of meat, fish and fowl flesh.
This diet includes vegetables, fruits, legumes, sprout and nuts. The diet is related to health
benefits as well as side effects. A vegetarian diet is useful in reducing the risk of cancer and
cardiovascular-related diseases. Many fruits and green vegetable contain products of antioxidant
nutrients which are responsible for protecting the heart and its arteries (Li-duo, 2013, pp. 169-
173). A study conducted reveals that approximately 50 percent of American male are at risk of
losing their lives by consuming meat-based dietary. On cultural grounds, vegetarian diet help in
curbing the unethical practice of Americans slaughtering animals. Estimations speculate that 22
million animals are killed for meat production daily. In this case, a vegetarian diet is significant
in saving animals' lives in the guise of their consumption.
However, a vegetarian diet has got many challenges, as well. One of the most significant
limitations for vegetarians is the lack of getting enough protein intake. Proteins are essential in
bodybuilding and ensuring our red blood cells are always healthy. In most instances, vegetarian
face the problem of deficiency in protein. Furthermore, the vegetarian diet leads to hormonal
disruption (Study of Serum, 2017, pp. 93-95). People who fail to take animal product face the
challenge of endocrine system work. Women- vegetarians experienced regular menstrual flow
disorders and also had a failure of thyroid glands. This introduces slower metabolism rate,

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apathy, dry skin, oedema, constipation, low heartbeat rates and inability to sustain cold weather
conditions.
REFERENCES
Schneider, A. J., and M. J. Gonsalves. "The role and relationship of science and ethics in the
evaluation of fairness in sport." Sport in Society 22.9 (2019): 1538-1554.
Kihl, Lisa A., James Skinner, and Terry Engelberg. "Corruption in sport: understanding the
complexity of corruption." (2017): 1-5.
"Study Of Serum TSH In Healthy Individuals On Non-Vegetarian And Lacto-Vegetarian Diet".
Vol 6, no. 7, 2017, pp. 93-95. International Journal Of Science And Research,
doi:10.21275/art20175111.
"What Is A Ketogenic Diet? Keto Diet Facts, Research, And Variations". Charlie Foundation,
2019, https://charliefoundation.org/diet-plans/.
Caplan, Arthur L, and Brendan Parent. The Ethics Of Sport. Oxford University Press, 2016.pp
47-50.
Chadwick, Simon. "Sport Business And Management Research In The Twenty-First Century:
Heading From West To East?". Sport, Business And Management: An International Journal, vol
2, no. 1, 2012. Pg 178 Emerald, doi:10.1108/sbm.2012.51202aaa.001.
Harvey, Stephen, and Richard Light. Ethics In Youth Sport. Routledge, 2014.pp 89-93
Kosinski, Christophe, and François Jornayvaz. "Effects Of Ketogenic Diets On Cardiovascular
Risk Factors: Evidence From Animal And Human Studies". Nutrients, vol 9, no. 5, 2017, p.
517. MDPI AG, doi:10.3390/nu9050517.

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Li, Duo. "Effect Of The Vegetarian Diet On Non-Communicable Diseases". Journal Of The
Science Of Food And Agriculture, vol 94, no. 2, 2013, pp. 169-173. Wiley,
doi:10.1002/jsfa.6362.
Milano, Michael, and Packianathan Chelladurai. "Gross Domestic cSport Product: The Size Of
The e Sport Industry In The United States". Journal Of Sport Management, vol 25, no. 1, 2011,
pp. 24-35. Human Kinetics, doi:10.1123/jsm.25.1.24.