Effective Business Communication Strategies for Sports Love Report

This report analyzes the business communication challenges faced by Sports Love, a London-based sports and leisure center. It identifies common barriers such as inadequate communication skills and incorrect timing or place, as well as challenges including lack of planning and ineffective meetings. The report proposes strategies to overcome these barriers, including improving communication skills, fostering a better communication network, and enhancing employee understanding. It also explores the influence of culture on communication, highlighting issues arising from staff's limited English proficiency and cultural differences among employees and customers. The report emphasizes the impact of culture on both verbal and non-verbal communication and suggests that building a diverse workplace and providing training programs can improve customer satisfaction and overall business performance. The report concludes by emphasizing the importance of effective business communication for organizational growth and success.

BUSINESS
COMMUNICATION

INTRODUCTION
Business communication can be termed as sharing or conveying the
business information to the employees, management and to other organisation.
The present report is based on a case study of Sports Love which is a London
based sports and leisure centre business. The company is facing poor
communication issues which also results in the poor satisfaction and business
performance. Present report will discuss different barriers and challenges of
communication with effective strategies to overcome that. Report will also
include the influence of culture on effective communication in company.

1. Identifying common barriers and challenges to
communication.
It can be simply termed as sharing and transferring of information, ideas,
knowledge, behaviour from one person to another and from one place to another.
Business communication is the sharing and transferring of information within
the business enterprises (Broadbent, 2013). It is very important for the Sport
Love to have effective communication in order to effectively perform the business
activity that will leads to achieve the business goals and target.

CONTINUE.
 The common barriers to communication are:
 Inadequate communication skills
 Incorrect timing or place.
The major challenges for effective communication:
 Lack of plan
 Meetings

2. Strategies to overcome the barriers to
communication.
In order to have an effective team work in organisation it is important to
build strategies in order to overcome the barriers of communication (Petty and
Cacioppo, 2012). It is very essential for Sports Love to make effective strategies
in order to remove all the barriers on thee way of effective communication:
More Diverse Workforce:
Improving communication skills:
Better communication network:
Better understanding of employees

3.Explaining the influence of culture on
communication.
In business organisation, the manager or staff has to deal with the customer from
different language or culture. Responding effectively to them is the main survival strategy
of any business. In Sports Love, culture has been influencing the communication. The
influence of communication are:
 In Sports Love, customers are having dissatisfaction issues regarding the staffs, it is
also effective the business of the organisation. The main issue of the scenario is poor
communication skills of the employees (Castells, 2013). One of the main reason is the
staffs are not much familiar with English as it may not be their first language.
 Belonging to different countries, means belonging from different culture. Differences
in culture will affect the communication skills of the person in another country.
 Culture has a rule of behaving differently in different situations, which influences
their communication with other person. Different culture will come up with different
challenges as some words and action has different meaning in different countries.

CONTINUE.
 Culture will leads to influence the business communication of Sports Love by
increasing the relevance and understanding different languages. Business
organisation is know becoming more diverse by including more employees from
different culture and countries.
 Difference in culture is also influencing the non-verbal communication. As
gesture and behaviours may have different meanings in different cultures
(Scollon, Scollon and Jones, 2011).
 Building more diverse workplace will help the Sports Love to increase the
customer satisfaction. Management should plan effective training programmes for
the staff whoo are facing challenges in speaking English because of change in
their culture.

CONCLUSION
By summing up the above report it can be analysed the importance of
effective business communication in organisational growth. The report has
explained the case study of Sports Love that were facing communication issues of
staff. The report has includes the barriers and challenges that company faces and
different strategies of management to overcome them. It has also concluded that
varying in culture of employees will impact the effective communication skills of
employees in company.

REFERENCES
 Books and Journals
Broadbent, D. E., 2013. Perception and communication. Elsevier.
Watzlawick, P., Bavelas, J. B. and Jackson, D. D., 2011. Pragmatics of human
communication: A study of interactional patterns, pathologies and paradoxes. WW Norton &
Company.
Petty, R. E. and Cacioppo, J. T., 2012. Communication and persuasion: Central and
peripheral routes to attitude change. Springer Science & Business Media.
Habermas, J., 2015. Communication and the Evolution of Society. John Wiley & Sons.
Castells, M., 2013. Communication power. OUP Oxford.
Scollon, R., Scollon, S. W. and Jones, R. H., 2011. Intercultural communication: A
discourse approach. John Wiley & Sons.