Sports Management: Principles, Applications, and Challenges

This report provides a comprehensive overview of sports management, encompassing various aspects such as globalization, organizational structure, human resource management, and governance. It explores the impact of globalization on sports consumption and production, highlighting the role of technology and international agreements. The report also delves into the key components of sports organizations, including competitors, TV broadcasts, and clients, while also discussing the unique aspects of sports management compared to other business sectors. Furthermore, it examines organizational culture, gender equality, and performance management within the sports industry, emphasizing the importance of strategic planning, cultural diversity, and human resource management. The report concludes by underscoring the significance of governance and technological advances in shaping the future of sports management.