Sports Marketing Plan: AFL's Los Angeles Expansion for Global Reach

This report presents a sports marketing plan to introduce an Australian Football League (AFL) match to Los Angeles, aiming to expand the game's global footprint. It includes an overview of Australian Football, the Los Angeles market, and a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. A competitor analysis and SWOT analysis evaluate the AFL's position. The marketing strategy outlines segmentation, targeting, and positioning, followed by a marketing mix tailored to the plan. Action programs with timelines, recommendations, and a costed budget are detailed, providing a comprehensive assessment for developing an effective AFL marketing plan.