Sports Marketing Strategies: E-Sports, Nike, and Event Trends

This report provides an overview of sports marketing, with a particular focus on the rise of E-Sports and Nike's marketing strategies, especially within the context of the Women's World Cup. It explores how businesses are leveraging online gaming as a spectator sport and examines Nike's approach, which includes influencer marketing and direct collaboration with game creators. The report also highlights key trends in sports event marketing, such as the increasing importance of gamification and the use of engaging content, often featuring celebrity sports figures, to attract and connect with fans. It emphasizes the significance of timing marketing messages correctly, particularly around live game events, to maximize fan engagement and brand promotion. References to academic sources are included to support the analysis of sports marketing communications.

Sports Marketing

Introduction
• The term sports marketing is said to
portion of marketing that puts
emphasis towards promotion of
sports events and other offerings
through sporting events and sports
teams concentrated on customer-fans.
E-Sports is the concept through
which business concerns turns online
gaming into a spectator sport.

E-Sports in Nike Womens
World Cup
• Nike has celebrated women
athletes in marketing campaigns
before Women's World Cup.
According to this campaign, there
were features about young
mchana cook who was dreaming
and leading around the stadium by
successful male as well as female
athletes.

How E-Sport is marketed
• For promoting E-Sports, business
concerns uses marketing ads that are
dynamic ads, advergaming along with
static ads. At Nike, marketing E-Sportt
requires the company to carry out
working directly with creators of game
despite of eSports teams. Nike adopts
influencer marketing as well as
sponsorships for the purpose of
promoting E-Sports.

Trends of sports event
marketing
• There are different sports and entertainment marketing strategies and
techniques which are used for getting advantages of several trends
through social media. Some of these are mentioned below:
• As there is increasing driving for gamification, there are opportunity
for sports market have also been increased.

Sports marketing strategies
and services
• Create engaging content: sports marketers are able to attract the more number of
customers by developing engaging content. This can be done by taking help of
celebrity sports figures. There are different sports fans who share content with
their social media friends every time. In this space it is easy to promote the brand
in different parts of the world.
• Time your message correctly: there are different sports fans who prefer to have
engaging content in context of the way where game starts. There are more than
80% of fans who are excited by pre game content at the time of eventful stop
when there is marketing for fans before the game, promotion of brand is exciting.

References
• Fetchko, M.J., Roy, D.P. and Clow, K.E., 2018. Sports marketing.
Routledge.
• Rosales, R.A. and Tito, R.G., 2022. Sports Marketing Communications in
South America. Marketing Communications and Brand Development in
Emerging Economies Volume I, pp.103-119.
• Farsi, S., Saybani, H. and Savadi, M., 2022. Electronic Marketing
Implementation Model In The Field Of Sports Marketing. Applied
Research in Sport Management, 10(3), pp.93-109.