Enhancing Sports Participation: NGBs, Benefits, and DCMS's Role

This report examines the roles and responsibilities of National Governing Bodies (NGBs) in promoting sports participation across different sports, focusing on basketball, badminton, and tennis. It analyzes the strategies employed by NGBs, such as offering free coaching, trials, and using social media, to increase engagement among individuals and local communities. The report highlights the benefits of participation, including improved self-esteem, teamwork skills, and community bonding. Furthermore, it explores the role of the Department of Culture, Media and Sport (DCMS) in supporting sports, outlining its objectives and initiatives to enhance access to culture and sports, leveraging technology, and promoting inclusivity. The report references various journals and online resources to support its findings, providing a comprehensive overview of sports governance and participation strategies.

Department of Culture,
Media and Sport

TABLE OF CONTENTS
Overview.....................................................................................................................................1
SPORT 1- BASKETBALL..............................................................................................................1
Role of NGB...............................................................................................................................1
Benefits of participation among individuals and local communities..........................................1
Initiatives taken by NGB to increase participation.....................................................................1
SPORT 2- BADMINTON...............................................................................................................2
Role of NGB...............................................................................................................................2
Benefits of participation for individuals and local communities................................................2
Initiatives taken by NGB to increase participation.....................................................................2
SPORT 3- TENNIS.........................................................................................................................3
Role of NGB...............................................................................................................................3
Benefits of participation..............................................................................................................3
Initiatives taken by NGB to increase participation.....................................................................3
Department of culture, media and sport (DCMS).......................................................................4
REFERENCES................................................................................................................................5

Overview
The present study highlights the role of National Governing bodies (NGB) at different
sports in which study reflects the ways through which they promote participation of individuals.
Further, report also examine the role of Department of Culture, Media and sports within any
game and its significance.
SPORT 1- BASKETBALL
Role of NGB
National governing bodies of sports have different roles and responsibilities, also
involved in whole host of different aspects of their sports. Their main role is to increase
participation in different sports by increasing popularity of sports. For that, social media plays an
important role because it has an ability to host visual content. It also provides greater exposure
for any offers, discount that attract participants to participate in respective sports (Parent and
Hoye, 2018). Therefore, to increase popularity, social media is considered as a great medium for
prospective members to share any query or provide their valuable feedback as well. Moreover,
NGB keep providing coaching facilities that allow individuals to observe and lean from
someone who is experienced in sports, if they wish to join. Thus, it can be stated that NGBs'
Expert Case Management Group (Safeguarding), continuously provide training to all staff in
order to ensure that all members are kept safe.
Benefits of participation among individuals and local communities
Both communities and individuals benefited with participation such that it generates a
social bond among communities that will benefited in future. Also, by increasing participation
individuals have an opportunity to show their caliber and talent in a world which in turn
increases their self- esteem as well. As per the study, it is analyzed that young people who
played sports had a better career outlook and performed better in their jobs as well. Apart from
this, it teaches teamwork and problem solving skills which in turn also benefited in their future
as well.
Initiatives taken by NGB to increase participation
Increase free coaching and training is the best initiative taken by NGB in order to
increase the participation. In this, individual come to know about own capability and identify
own weakness as well. Further, they also promote sports at different platform in order to
increase participation by using variety of offers and discounts strategy (5 ways to effectively
1

increase participation at sports, 2020). Apart from this, NGB also organize elite training
especially in Basketball in which coaching awards are defined along with coaching qualification
structure. This in turn increase the participation at global level.
SPORT 2- BADMINTON
Role of NGB
NGB are the essential element of sports that governs and administers a sport on National
basis. They also influencing who gets to play Badminton and on what terms as well. That is
why, it offers trials to an individual that enables them to fully experience own sport (Scheerder
and Claes, 2017). In this, one or two weekly classes is also hosted by professionals who are
looking to join which assists to enhanced participation. However, the bodies also provide
equipment at free of cost during trail session, which in turn enhanced the participation. Apart
from this, through online presence, NGB also encourage people to participate, in which people
review about new rules and ideas offered by NGB.
Benefits of participation for individuals and local communities
Participation in Badminton assists individual because through regular physical activity,
reduced hypertension and as a result, raise their life as well. Further, it assists to groom
individual physically as well as mentally that assists to prevent mental health problems. Apart
from this, by increasing participation in any sports, local communities are also benefited such as
recreation develop strong social bonds which in turn provides safer communities (Dowling,
Leopkey and Smith, 2018). Along with this, it increases civic engagement and causes positive
impact upon economy as well.
Initiatives taken by NGB to increase participation
There are many steps taken by NGB in order to increase participation within Badminton.
Such as equipment are offered to individuals at trial basis without charging any cost. This
increase engagement and also by taking regular feedback from supervisor and athletes, it makes
changes as required. Moreover, NGB also make resolve query at immediate basis and produce
guidance material as well. This in turn reflect that it uses different steps in order to raise
participation within specific sport.
2

SPORT 3- TENNIS
Role of NGB
NGB provides ethical and fair environment for people so that they involved in sports.
British Tennis has been also awarded funding to target underrepresented group including
disabled people and lower income individuals. For that, trails are offered by NGB which in turn
enhanced the participation. However, bodies also offered training sessions to the individuals in
order to raise their capability and skills. Along with this, not only men, NGB takes initiative to
involve female with an aim to increase female workforce within world. Apart from this, their
main role is to provide guidance, organizing and delivering competitions and tournaments which
in turn increase media coverage in order to raise the participation as well. Therefore, it is
examined that role of NGB within Sports (Tennis) is to oversee the rules and develop ways to
enhanced participation.
Benefits of participation
Through increased participation in Tennis, local community are benefited such that it
increases the job opportunities which in turn raise economy of a country. Also, sports provide a
platform for people to come together and support their country which show national pride as
well as unity (Wylleman, 2019). Therefore, it increases social interaction and employment
outlook. Beside this, Tennis also boost self- esteem among individuals which in turn reduce
pressure and other health related problems. That is why, participation among sports needs to be
increased.
Initiatives taken by NGB to increase participation
To raise participation, NGB uses lottery that encourage people to engage towards a sport.
Also, government grants are also used by the bodies in order to raise the performance. Further,
different advertisement is used that helps to draw attention of many individuals towards Tennis.
Along with this, free training (by professionals) is also offered which in turn assists to provoke
engagement (Hoye, 2017). The quoted sport also offered taster sessions that keep enhanced the
participation. Therefore, it is analyzed that role of NGB is little different for various sports but
their main aim is to increase the participation by conducting different activities i.e. training,
coaching, free trials, offers etc.
3

Department of culture, media and sport (DCMS)
The main role of DCMS is to enrich lives and promote Britain abroad by protecting and
promoting culture. Their main priorities are to grow economy of UK, encouraging participation,
supporting own media and ensure about social responsibility (Department of Digital, culture,
Media and Sports, 2020). It is run by United Kingdom government and also responsible to raise
artistic heritage. Along with this, it also helps business as well as communities to grow by
investing an innovative ideas and highlighting Britain as a best place to visit. The main aim of
DCMS is to improve quality of life all though cultural and sporting activities, also to support to
enhance tourism and provide creative industries as well (Beck, 2017).
Objectives:
 Raise access to culture and sport for children so that they show their talent through
participation.
 By using effective and modern ways of delivery in order to ensure that sponsored bodies
are efficient and works with other to meet cultural needs.
 Host Olympic Games that leave a sustainable legacy for a country (Wenner and Billings,
2017).
In order to increase participation, DCMS uses technology in which different application
have been introduced. For example, more than 1 lac new members are joined globally at Strava
which reflects that department is complied with advance technology in order to enhance social
interaction. However, it is not a complete solution, but it helps to identify an opportunity to take
part and link up with team players which assists to monitor progress (López-Carril and et.al.,
2020). Also, by introducing Olympic Games, DCMS also involve all the members within a
game that assist to enhance social interaction and raise each other culture as well. Further, it
does not discriminate other people who belongs to minority, ethnicity, but always encourage
them to participate by offering special seats. Thus, it is analyzed that through proper support and
engagement with other community DCMS raise participation of people within different
countries.
4

REFERENCES
Books and Journals
Beck, D., 2017. Media Representation: Sports. The International Encyclopedia of Media Effects,
pp.1-9.
Dowling, M., Leopkey, B. and Smith, L., 2018. Governance in sport: A scoping review. Journal
of sport management. 32(5). pp.438-451.
Hoye, R., 2017. Sport governance. The SAGE handbook of sport management, pp.9-23.
López-Carril, S. and et.al., 2020. The Rise of Social Media in Sport: A Bibliometric
Analysis. International Journal of Innovation and Technology Management. 17(06).
p.2050041.
Parent, M. M. and Hoye, R., 2018. The impact of governance principles on sport organisations’
governance practices and performance: A systematic review. Cogent Social Sciences.
4(1). p.1503578.
Scheerder, A. W. and Claes, E., 2017. Sport policy systems and sport federations. A cross-
national perspective, pp.263-282.
Sterchele, D. and Ferrero Camoletto, R., 2017. Governing bodies or managing freedom?
Subcultural struggles, national sport systems and the glocalised institutionalisation of
parkour. International Journal of Sport Policy and Politics. 9(1). pp.89-105.
Thelwell, R. C. and et.al., 2018. The role, benefits and selection of sport psychology consultants:
Perceptions of youth-sport coaches and parents. Psychology of Sport and Exercise. 35.
pp.131-142.
Wenner, L. A. and Billings, A. C. eds., 2017. Sport, media and mega-events. Taylor & Francis.
Wylleman, P., 2019. An organizational perspective on applied sport psychology in elite
sport. Psychology of sport and exercise. 42. pp.89-99.
Online
Department of Digital, culture, Media and Sports. 2020. [Online]. Available through:
<https://www.gov.uk/government/organisations/department-for-digital-culture-media-
sport/about>.
5 ways to effectively increase participation at sports. 2020. [Online]. Available through:
<https://golfsupport.com/blog/5-ways-effectively-increase-participation-sports-clubs/>.
5