Sports Broadcasting: Relationship, Integration, and Technology

This report provides a comprehensive analysis of sports broadcasting, examining the evolving relationship between sports and television, including the impact of individualization, justification, and economization. It explores vertical integration strategies employed by sports organizations, such as the NBA franchises, and details the timeline of broadcast footage, including advertising and commentary. The report also presents commercial models for recouping costs, focusing on revenue generation through advertising and broadcasting rights, and the role of technology in enhancing viewer experience. Furthermore, it discusses the tools and technologies used in sports broadcasting, such as high-definition cameras and smart equipment, and their effectiveness in improving the overall viewing experience. The report highlights the impact of technology on equipment design and the increasing use of composite materials.

Running head: SPORTS BROADCASTING
Sports Broadcasting
Name of the Student:
Name of the University:
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Table of Contents
Introduction......................................................................................................................................3
Part A:..............................................................................................................................................3
1. Graphical representation of the Sport-TV relationship model....................................................3
2. Vertical integration strategy implemented by sports organization..............................................6
Part 2................................................................................................................................................7
1. Timeline of broadcast footage for sport content advertising game and others............................7
2. Commercial model for the process of recouping specific amount for chosen and viewed hour.7
Part 3................................................................................................................................................9
a) Description of tools and technology used in sports broadcasting...............................................9
b) Effectiveness of selected tools for improving experience of viewers.......................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
Australian broadcasting has gone through a remarkable change in sports broadcasting.
The number of stakeholders operating on the supply side has developed a fierce competition
from the popular content. On the other hand strong price also increases on sports rights that have
well-known result of the development. Parallel with the growth several forms of business
integrations have found place in media industry. Present study deals with sports broadcasting
value chain as well as vertical integration. In addition broadcast analysis as well as valuation is
also achieved in the second part of the study. Third part discusses about sports consumption that
includes tool or technology and the process of using these for improving customers’ experience
in sport broadcasting.

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Part A:
1. Graphical representation of the Sport-TV relationship model
Figure 1: Sports-TV relationship model
(Source: Stenzel and Scuda 2014 p.4241)
While history of televised sports may be directly associated with network television
present as well as future states of genre are presently not involved. In this perspective there are
televised sports continue to draw large a large number of total audience However it is
decreasingly originate on national network. It remains television unique as well as cultural event.
It is important to develop specific programs as well as cultural event on television. On the other
hand paying customers out of the city to watch the sports is the power of television. In Australia
broadcasters will telecast traditional platforms of FTA TV as well as STV through OTT. In
addition anti-siphoning is likely to be for two bidders for major Australian sports. It is important
Sports
Sponsors
Televison
Advertisers

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to consider rights of broadcast offered in broadcast bundle. It discrete sports packages including
OTT.
In addition discussion about the development of sports and television it would be clear to
understand the relationship (Taylor and Thomass 2017).As a matter of first importance there is
individualization. Without a doubt customary long term relationships passed on from era to era
have progressively disintegrated. Customary examples of conduct and social standards are being
addressed which likewise demonstrates a consistent procedure of secularization (Hutchins and
Rowe 2013). In this setting talking about a measurement of demystification of customs a few
things are being denied of their persona therefore in any case never again coordinating
individuals' activities.
Wherever such free spaces create for the general population systems of re-incorporation
is needed and it is not amazing that people interest for themselves new types of combination as a
response to propensities of breaking down. Clearly dons are in a position to give such an
arrangement of coordination offering help in many regards; and it is absolutely not unintentional
that composed games with every one of their offers and authoritative structures consistently
attach individuals to themselves. This procedure has never been ceased inside the previous 50
years an incredible opposite; it is as yet appreciating development. Broadcast analysis as well as
valuation of values of right deals games allocated to broadcaster would provide a clear idea
regarding the procedure of broadcasting. It is vital to analyze timeline of broadcast footage as
well as provide aggregate amounts of sport content which is achieved in the present study.
It has been increased that newer operators like Optus as well as OTT majors can enter
into the model that needs consisting of production of TV commentary as well as promotion. It is

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also important that 4 to 6 applications has relevant key. OTT offers important scopes for major
sports. Moreover it offers important scopes for major sports events and production of TV that
can be commoditized for second as well as third tier sports. Expecting the big ticket events in
Australia television has an important role for people who are not able to reach to the place or
cannot afford. The technologies have started to make division of television audience. Sports is
the only programming successfully attracted large audiences on television.
The second element is justification. Justification in the feeling of modernizing society is
fundamentally reflected in the general population's establishments and thought processes in their
activities which progressively moved far from esteem based objective choices and turning rather
towards reason based ones (Crawford 2017). Morals and qualities in view of feelings are bit by
bit supplanted by practical productivity arranged contemplations. Information yield counts
replace keeping to standards and an introduction towards values. This might be seen in sports
and in the media in training and in consistently life.
The third component is "economization". Throughout justification the expanding
predominance of financial sanity characterizes an individual expansion of points of interest and
benefits as the most astounding objective. Cost and impact computations are turning into the
establishments for introduction in all fields of life (Milne 2016). An ever increasing number of
ranges of consistently life are being made subject to capital and are advertised. Regions of the
general population's security and also the times of youth and puberty are progressively
influenced. Exploiting benefits and consequently leaving the solidarity group is turning into a
typical element of consistently rehearse.

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2. Vertical integration strategy implemented by sports organization
At present days various multinational corporations have started implementing vertical
integration strategy in sports. In the present cases involvement of the strategy and regulation of
vertical integrations along with contemporary tactics are employed by the corporation in sports
as well as entertainment industry in order to successfully vertical integration. In addition vertical
integration is defined as the strategy through which development occurs by acquisition of
different entities in the channel of distribution. On the other hand diversification tactics intend
obtaining control over production as well as distribution in making an effort for maximizing
profits with greater efficiency (Jensen 2013). Vertical integration in downsizing as well as
outsourcing economy is responsible for success of vertical integration. Vertical integration can
also be defined as strategy within the corporation.
A particular component of innovation is the expanding control of chains of command and
power among the individuals from a general public by laws therefore prompting an exhaustive
extension of the legitimate framework (Mahmood et al. 2015). This inclination to legitimately
control everything is achieving all fields of life especially the private social and social areas of
our general public. The developing predominance of the media can be depicted as another
procedure of modernization particularly supporting a quickening development of data innovation
and the individual business; conventional media shape a beneficial interaction with new media
new channels of transmission are produced the media achieve each range of life and the broad
communications in our general public more definitively characterize what is applicable and what
is most certainly not.

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Vertical Integration in the media business has turned out to be extremely basic in sports
amusement and movies. For an example The NBA franchises in New York Charlotte and
Portland are cases of how media companies are vertically incorporating themselves in the sports
media industry (Iosifidis and Smith 2013). From the link benefit to the channel one watches the
amusement on to the name on the building or the organization who offers the ticket media
organizations are attempting to coordinate themselves into all methods for utilization. In these
three markets Madison Square Garden Time Warner and Comcast have accomplished vertical
integration by controlling the routes through which individuals devour the NBA.
Part 2
1. Timeline of broadcast footage for sport content advertising game and others
Events Time allocated
Match running 90 minutes
Advertising time 15 minutes
Introductory commentary 30 minutes
Award ceremony and analysis commentary 45 minutes
2. Commercial model for the process of recouping specific amount for chosen and viewed
hour
Commercial model is helpful for sports broadcasting in Australia for NFL game.
According to the calculations in the table total game would be 90 minutes. The broadcaster can
show advertisements 15 minutes for the game. On the other hand introductory commentary

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would be 30 minutes and award giving as well as analysis of the game would be completed in 45
minutes (Ličen and Billings 2013). Commercial broadcasting covers with paid administrations
for example digital TV radio and satellite TV. Such administrations are by and large halfway or
completely paid for by nearby supporters and are known as rented get to. Other programming
(especially on digital TV) is created by organizations working in much an indistinguishable way
from promoting supported business telecasters and they (and frequently the nearby link supplier)
offer business time in a comparative way.
The FCC's enthusiasm for program control started with the chain-broadcasting
examination of the late 1930s finishing in the "Blue Book" of 1946 Public Service Responsibility
for Broadcast Licensees. The Blue Book separated between mass-advance supported projects and
unsponsored "maintaining" programs offered by the radio systems. This managed programming
as indicated by the Blue Book had five elements serving general society intrigue: Managing
programs adjusted the communicate plan supplementing the cleanser musical dramas and famous
music programs getting the most astounding evaluations and most business supports (Weathers
et al. 2014). They provided social programming for littler gatherings of people. They gave
constrained communicate access to non-benefit and municipal associations. In addition they
made conceivable masterful and emotional experimentation protected from the weights of short-
run rating and business contemplations of a support.
The channel signs 2.5$ billon deal with the sports agency. The channel telecasted an
average of 3.5 matches per round in free-to-air TV. On the other hand Foxtel maintained rights
for all 10 match as well as Telstra the digital rights (Fishbain Hochbaum and Yang 2013). The
organization had right to make sub-license that are worth of 30$ million. It is important to share
the proceedings of deal with the club and players as well as other parts of the game.

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Part 3
a) Description of tools and technology used in sports broadcasting
Technology has influenced designs of equipments in sports at all levels; from low level
recreational exercises to high level aggressive games. It has been observed that the utilization of
technology to sports serves a part in making entire new games occasions. The utilization of
mechanical devices for example Computer Assisted Design (CAD) can likewise assume a part in
the improvement of sports gear (Kang et al. 2017). Through the utilization of technology a new
kid on the block captain astonished the veterans and took the prize. High definition camera and
live broadcasting with the help of satellites has brought a great change in sports broadcasting.
A superior case of applied technology in sports is the utilization of "smart" gear that joins
sensors and PCs as a piece of their function in broadcasting technology. Most universal caliber
sportsman commonly experiences some type of human execution assessment as a piece of their
preparation regimen (Lee and Fort 2017). This can range from the testing of exercise stress to the
utilization of exceptionally modern biomechanical investigation utilizing hardware for example
the APAS system. PC technology can even be found in equipments utilized for the assessment of
quality and molding.
The equipment development additionally profits by the use of composite materials which
diminishes weight while yielding expanded quality and broadened life ranges. Composite
materials can unquestionably be found in high level focused equipments for example bicycles
skis racquets and different sorts of rigging such kayaks which practically by definition are
focused toward the world class contender (Ikeya et al. 2014). In any case it is likewise imperative
to take note of that advancements in materials have made sports investment more secure and has

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entered down the sports progressive system to the recreational client for instance in things for
example bicycle protective caps. In conclusion technology is additionally connected to individual
games rigging for example garments and shoes. A current but dubious case is the full body suits
utilized as a part of swimming which streamline the contender diminishing circumstances in a
game where winning or losing is measured in hundredths of a moment.
Lamentably the utilization of innovation in improving sports offices and gear is by and
large a costly recommendation. Also due to the cost engaged with these applications the
advantages inferred at any rate at first have a tendency to be restricted to the upper end of the
games progressive system (Horner 2013). For instance in light of cost changes achieved through
the use of innovation have a tendency to be accessible first to world class level competitors and
groups. By definition tip top level competitors and games are selective and accordingly preclude
the more extensive base of members additionally down the games chain of importance.
In any case there is a "stream down" impact. As more individuals search out the "best and
most up to date" showcase economies become possibly the most important factor and the cost for
gear realized or enhanced through mechanical development decreases as dispersion is extended
(Browning 2014). However this stream down impact is every now and again a procedure that is
measured in years. Meanwhile mechanical improvement as connected to sports gear proceeds
with the up and coming era of the "most up to date and the best" being created. Also as some
time recently this new era of hardware is out of the scope of many games members. It is
important to set up effective methods through generating effective applications and technologies
that would be helpful for the audiences and enhance their experiences of watching sports.

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b) Effectiveness of selected tools for improving experience of viewers
When taking a focus at how innovation can upgrade social consideration and to extend
the base of investment in don all through society it is the second case that is generally huge.
There are a few definitions from the word reference and some of the examples of using
technology are provided that can be described as followed.
The use of science or a specialized strategy for accomplishing a planned reason and
technology is the totality of the methods utilized to provide advantages in sports broadcasting.
As should be obvious there is a considerable measure of scope when discussing how innovation
influences don or much more barely sports equipments (Merrill et al. 2015). In the past
innovation and hardware had almost no effect on brandish even in the NRL game. As it is
reviewed that the competitors who took part in NRL game did as such naked utilizing actualizes.
Therefore it is sheltered to state in this case there was no genuine favorable position that
accumulated to any member because of the utilization of "innovation" in-so-far as hardware or
individual apparatus was concerned.
In any case it is similarly protected to state that in NRL game of the cutting edge period
innovation connected to wear has assumed a vital part both in preparing and in rivalry (Smith
Evens and Iosifidis 2016). This has showed itself in an assortment of ways that range from the
production of new games to offices used to suit them to the gear utilized by the competitors in
rivalry to the preparation bolster utilized by groups to set up the competitors for rivalry.
Additionally the procedures utilized in the selection of innovation and mechanical strategies to
improve game and diversion have quickened with each progressive (Dunning and Kleiman
2015). These advances in innovation as with every single other stroll of life have had a checked
effect in many parts of games.