Sports-z: Application of Seven Domain Model Business Report

This report presents a seven-domain model analysis for Sports-z, a company focused on sports and fitness equipment. The analysis examines market attractiveness at micro and macro levels, considering factors like market trends, consumer behavior, and the competitive landscape. It evaluates political, economic, social, and technological influences, as well as industry dynamics, including supplier power, new entrants, and competitive rivalry. The report also assesses Sports-z's sustainable advantages, mission, risk appetite, critical success factors, and value chain, including logistics, operations, marketing, and customer service. The report concludes with references to supporting literature.

Business report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK - 2..........................................................................................................................................3
Seven domain model for Sports-z................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
TASK - 2
Seven domain model for Sports-z
Market attractiveness micro level: It is an unlikely situation where the venture of the
Sports-z will not meet the demands and requirements of the people in the market place. This
domain focuses on the market at micro level. The rising trend of yoga is ruling the market which
has lead to increase the demands for yoga mats which are offered in different variety at sports-z.
The market of sports equipment is healthy and ready to welcome new set of products and
equipments. Bringing in some home workout equipments can help the company achieve
compelling benefits as this is the fastest growing segment in this market.
Market attractiveness macro level: This company is focused to target their products
and services which is sports and fitness related. It is small business with a large customer base
which had lead the company grow and develop continuously.
Political: These changes affect the company regarding their production and the profit generated
on each product (Ennis, 2020). There are low interest rates and properly agreed tax agreements
for sports-z. It is influenced by the changes in tax and manufacturing laws.
Economical: Consumers are now choosing the low cost and cheaper products which has a decent
level of quality. This makes it easy for companies like sports-z. Addition to this company is
dependent on the low cost of labour. Large companies in the same sector will have more
resources to chase the small and new emerging markets unlike Sports-z.
Social: People are becoming more and more health conscious which has lead to increased
demands of products from sports-z. People are moving towards having fit and better lifestyles
which are making the sales of the company go high.
Technological: Social media has helped the company grow in a more faster way and has helped
sports-x build the brand. Technology also provides the company with the opportunity to access
the useful information and optimising the target audience and production.
Industry domain macro level: The power of customers is moderate in the sports retail
sector as they are more price sensitive and are inclined more towards receiving good quality in
low prices. The power of suppliers is relatively low as the company is having suppliers in the
developing countries where the suppliers will not have the power to negotiate as there are many
suppliers for substitution. Threat of new entrant is very high as the new companies are growing

more with the online sales and are thus recognized by customers in short time. Threat of
substitution is moderate as there are many brands in the international and local markets which
are producing low priced products than sports-z. The competitive rivalry is very high because of
the large and more recognisable companies which have a deeper penetration in the market.
Sustainable advantage: Sports-z is yet another company which is known for selling
sports equipments. However, company is differentiated from the competitors as its focus is on
the fitness products and the USP of the company is to provide the best quality fitness equipments
in lower prices (Fosher, 2018). Some of the competencies of this company are having strong
research and development team, pricing strategy and manufacturing standards.
Mission, personal aspirations and risk : This mission of the company is to become one
the leading affordable brands for sports and related equipments. The company is working in the
sports retail market and is not looking to change from this particular market as of now. The level
of aspirations for sport-z is to change the world making people more interested in being fit and
reaching the healthier goals. The company is willing to take risk in the future emerging trends in
the products they are offering.
Critical success factors-
The critical success factors for this business are the market, product innovation and
customers services. This organization will be able to use the advantages provided by the growth
of this market. It will provide the customers good services with bring in innovation in its
products.
Value-chain:
Logistics for this organization will be important for getting the products from the
suppliers and also delivering the online customers. The operation of this organization will
include customization of the products according to the customers demand. For marketing
purpose this organization will utilize the social media which is a place where these products can
be easily sold. The services of this company is very important for providing the customers with
enhanced products according to their experience which is different from its competitors.

REFERENCES
Books and Journals
Ennis, S., 2020. Formulating and Implementing Sports Marketing Strategy. In Sports Marketing
(pp. 129-151). Palgrave Macmillan. Cham.
Fosher, H., 2018. Understanding the Marketing and Management of trails using PESTEL
Analysis (Doctoral dissertation, University of New Hampshire).