This report explores Spotify's application of disruptive and sustaining innovation theories within the music streaming industry. It begins by defining disruptive and sustaining innovation, highlighting their characteristics, benefits, and limitations. The analysis focuses on how Spotify initially disrupted the traditional music market by offering a convenient and affordable streaming service, challenging the established model of physical music sales. Subsequently, the report examines Spotify's use of sustaining innovation to maintain its competitive edge through marketing campaigns, expansion into new markets, and platform enhancements. The business model canvas of Spotify is also discussed along with future development pathways. The report concludes with recommendations for Spotify to further leverage disruptive innovation for future growth and emphasizes the complementary nature of both innovation strategies in ensuring long-term success. Desklib is a platform where students can find similar solved assignments and study resources.
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