This report provides a comprehensive assessment of Spotify's strategic management, focusing on its business and corporate level strategies. It examines Spotify's journey, starting from the shift from CDs to digital music, and analyzes how the company uses strategies to gain a competitive advantage. The report highlights Spotify's business level strategy, which centers on replacing traditional music formats with CDs, and its corporate level strategy of adopting digital technologies. It also includes an industry analysis using Porter's Five Forces model, detailing the threats of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and rivalry among competitors. The report further explores Spotify's business model introduced in 2016, which offers both free and premium services, and discusses the challenges Spotify faces, such as increased competition and music piracy. The conclusion provides recommendations for addressing these challenges and improving Spotify's strategic approach, including exploring video streaming opportunities and investing in original content.
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