Knowledge Exchange Project Report: Spotlight Healthcare Analysis

This report focuses on a knowledge exchange project for Spotlight Healthcare, a company in the healthcare sector. It begins with an introduction, followed by an overview of the company and a literature review on communication and its impact on businesses. The report outlines project objectives, including understanding ineffective communication and analyzing strategies for improvement. A detailed project execution plan is presented, encompassing phases like case analysis, stakeholder meetings, scope definition, goal setting, task assignments, and risk assessment. The conclusion highlights the significance of addressing managerial conflicts, particularly ineffective communication, and emphasizes the importance of a project execution plan to overcome these challenges. References to relevant academic sources are also included.

Knowledge Exchange Project

• Introduction
• Overview of company
• Literature Review
• Project objectives
• Project execution pan
• Conclusion
• References
Table of content

Introduction
Knowledge exchange is an activity that brings together academic staff, users of
research and wider teams and communities to maximise the impact of research. The
process motivates the sharing of thoughts, data, experience and expertise that is mutually
beneficial to all parties involved. Knowledge exchange is crucial to accomplish continual
learning from experience and apply that learning to develop their work.

Overview of organisation
•Spotlight Health offers a platform for customers to compare medical process costs from
doctors, hospitals and clinics.
•Spotlight healthcare Services Limited is situated in Westcliff-On-Sea, UK and is part of
the health care sector industry.
•The particular company has 2 workers at this location and generates $1.14 million in
sales.

Literature Review
•As per the view of Tankersley J. (2015), communication is the key to making strong,
productive relationship among managers and employees.
•But often, communication breakdowns are complex to find out and repair.
•If the management of a company like Spotlight Healthcare service limited facing issues of
ineffective communication in the working environment, then the highlighting cause can be
challenging to pinpoint.

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•Accordant to Kokemuller N. (2019), poor communication restricts a business firm’s
capability to optimise execution.
•The impact of ineffective communication on Spotlight Healthcare service limited can be in
form of a culture of distrust, limited employee engagement, uncertainty and ineffective
consumer interaction etc.
•Within the workplace, if the employees and employers have poor communication then
there is high stress levels in the working environment

Project objectives
•To understand the concept of ineffective communication.
•To analyse the strategies and plan of actions that can be considered by Spotlight
Healthcare service limited in term of overcome management issue.
•To determine the challenges that can be faced by Spotlight Healthcare service
limited regarding getting over management issue.

Project execution plan
•It is a document which defined the objectives, the firm want to accomplish in a firm
with the time and resources required like costs, quality benefits and many more.
•The management of Spotlight Healthcare service limited can consider different phase of
this plan and they are as:
•Create and analyse case
•Identify and meet stakeholders for approval
•Define project scope

Continue...
•Set goals and objectives
•Determine deliverables
•Assignments of tasks
•Carry out risk assessment

Form the above defined information, it has been defined that there are several kind of
issues which can be faced by the business of the company. These managerial conflicts
affect the business and operations or activities of business. Ineffective communication is
a key issue which highly affect the business enterprise in unenthusiastically manner. To
deal with these kinds of complexities the establishment can frame a project execution
plan regarding the problem.
Conclusion

•Habiyaremye, A., 2020. Knowledge exchange and innovation co-creation in living labs
projects in South Africa. Innovation and Development, 10(2), pp.207-222.
•Madill, A. and Sullivan, P., 2018. Mirrors, portraits, and member checking: Managing
difficult moments of knowledge exchange in the social sciences. Qualitative
Psychology, 5(3), p.321.
•Hayter, C.S., Rasmussen, E. and Rooksby, J.H., 2020. Beyond formal university technology
transfer: Innovative pathways for knowledge exchange. The Journal of Technology
Transfer, 45(1), pp.1-8.
References

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