This report presents a strategic marketing plan for Spree Watches, a company specializing in designer watches. The plan begins with an introduction to the company and its mission, followed by a situation analysis that examines the market landscape and competitive environment. The report then outlines Spree Watches' strategic brand position using the Ansoff Matrix, exploring market penetration, product development, market development, and diversification strategies. It identifies the target market segment, focusing on middle-aged consumers and the younger generation for digital watches. The marketing strategy section details the goals and objectives, including increasing sales revenue, market share, online presence, and brand loyalty. The report proposes strategies such as differentiation and market penetration, along with a comprehensive marketing mix (product, price, place, and promotion). An action plan, key performance indicators, and a budget are also included to guide implementation and measure success. The report concludes with references to the sources used.
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