Factors Influencing NGO Donations in Kuwait: SPSS Data Analysis Report

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This report presents a comprehensive analysis of the factors influencing people to donate to NGOs in Kuwait. The study utilizes SPSS to analyze data collected through a survey. The report begins with an introduction outlining the research objectives and methodology, followed by a detailed analysis of the data. Frequency distributions are used to examine demographic variables such as gender, age, education, income, and occupation. Statistical tests, including chi-square and regression analysis, are employed to investigate the relationships between these variables and various factors that influence donation behavior. The chi-square test assesses the association between gender and psychological, practical, and emotional factors, revealing significant insights into how these factors impact donation decisions. Regression analysis further explores the relationship between income levels and psychological factors. The findings highlight the influence of emotional and practical factors on donation behavior, while also identifying key demographic trends. The report concludes with a discussion of the implications of these findings and potential avenues for future research, offering valuable insights for NGOs seeking to enhance their fundraising strategies.
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SPSS
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TABLE OF CONTENTS
Chapter 4: Data Analysis, Findings and Discussion............................................................................
4.1 Introduction............................................................................................................................1
4.2 Frequency Distribution..........................................................................................................1
4.3 Chi Square Test......................................................................................................................8
4.4 Regression Analysis.............................................................................................................14
4.5 One Way ANOVA...............................................................................................................17
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CHAPTER 4: DATA ANALYSIS, FINDINGS AND DISCUSSION
4.1 Introduction
After collecting the data through smart and appropriate methodology it is important for
the researcher to analyze the so as to attain desired findings. In the current research study,
investigator aims at evaluating the factors that influence people to donate in the NGOs of
Kuwait. However, for this purpose quantitative techniques has been used in which graphical
presentation will made on frequency distribution and quantitative analysis will be made by the
use of SPSS tools in which different tests such as cross tabulation, correlation, regression and
chi-square test has been selected to test the hypothesis.
4.2 Frequency Distribution
Demographic:
Gender:
Gender
Frequency Percent Valid Percent Cumulative Percent
Valid
Male 222 88.1 88.8 88.8
Female 28 11.1 11.2 100.0
Total 250 99.2 100.0
Missing System 2 .8
Total 252 100.0
Graph:
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Findings:
On the basis of above graphical presentation it has been identified that, around 89% of
the respondents i.e. 222 were male in the survey and just 11% i.e. were females from which
responses has been gathered to evaluate factors that influence people to donate in NGOs of
Kuwait.
Age:
Age
Frequency Percent Valid Percent Cumulative Percent
Valid 25-30 50 19.8 20.0 20.0
30-35 88 34.9 35.2 55.2
35-40 111 44.0 44.4 99.6
Under 25 1 .4 .4 100.0
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Total 250 99.2 100.0
Missing System 2 .8
Total 252 100.0
Graph:
Findings:
On the basis of above frequency analysis it has been evaluated that, around 44% of
respondents are belongs to the age from 35-40. Whereas, 35% of the people belongs to age from
30-35 and 20% are in age of 25-30. However, only 1% is aged under 25.
Education:
Education
Frequency Percent Valid Percent Cumulative Percent
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Valid
High 33 13.1 13.2 13.2
BS 192 76.2 76.8 90.0
MS 12 4.8 4.8 94.8
PHD 13 5.2 5.2 100.0
Total 250 99.2 100.0
Missing System 2 .8
Total 252 100.0
Graph:
Findings:
From the above findings it has been evaluated that all the respondents are literate as they
are pursuing some course or degree. As 192 respondents out of 250 are undergraduate. While 33
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people are in high school. On the other hand, 12 people are pursuing masters and remaining 13
are post graduate.
Income:
Income
Frequency Percent Valid Percent Cumulative
Percent
Valid
Under 500KD 3 1.2 1.2 1.2
500-1000 22 8.7 8.8 10.0
1000-1500 79 31.3 31.6 41.6
1500-2000 146 57.9 58.4 100.0
Total 250 99.2 100.0
Missing System 2 .8
Total 252 100.0
Graph:
5
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Findings:
On the basis of above frequency analysis when asked to people about their level of
income expected results have been achieved as 58% respondents i.e. 149 individual are earning
in between 1500-2000. While on the other hand, 79 respondents income is 1000 to 1500.
Whereas, only 10% of respondents earns 500-1000KD.
Occupation:
Occupation
Frequency Percent Valid Percent Cumulative
Percent
Valid Private Job 6 2.4 2.4 2.4
Professional services
provider
218 86.5 89.0 91.4
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Business 14 5.6 5.7 97.1
Retired 7 2.8 2.9 100.0
Total 245 97.2 100.0
Missing System 7 2.8
Total 252 100.0
Graph:
Findings:
In the above depicted table it has been evaluated that, most of people in Kuwait are
professional service provider and it is because of the fact that when asked to 250 people
regarding their occupation 218 people state that they provide professional services. While
remaining people are associated to private job, business and some of them are retired.
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4.3 Chi Square Test
Ha0 = Null Hypothesis
Ha1 = Alternative Hypothesis
Hypothesis 1:
Ha0 = There is no significance association between gender and Psychological factors that
influence people to donate in NGOs in Kuwait
Ha1 = There is significance association between gender and Psychological factors that
influence people to donate in NGOs in Kuwait
Gender *News
Crosstab:
Chi-square Test:
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 10.407a 4 .034
Likelihood Ratio 9.087 4 .059
Linear-by-Linear Association 2.437 1 .119
N of Valid Cases 250
a. 6 cells (60.0%) have expected count less than 5. The minimum expected count is .22.
Findings:
From the above chi-square test it has been evaluated that, high
significance value of 0.34 as compared to 0.05 there is no association
between the news spread to attract people to donate and male and female in
Kuwait.
Gender *Ads Campaigns
Crosstab:
Chi-square test:
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 15.090a 4 .005
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Likelihood Ratio 13.219 4 .010
Linear-by-Linear Association 8.455 1 .004
N of Valid Cases 250
a. 5 cells (50.0%) have expected count less than 5. The minimum expected count is .22.
Findings:
From the above chi-square test it has been evaluated that, equal
significance value of 0.05 as compared to 0.05 there is moderate association
between the fundraising and advertising campaigns for influencing people to
donate and gender.
Gender *Family & Friends
Crosstab:
Chi-square test:
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 15.090a 4 .005
Likelihood Ratio 13.219 4 .010
Linear-by-Linear Association 8.455 1 .004
N of Valid Cases 250
a. 5 cells (50.0%) have expected count less than 5. The minimum expected count is .22.
Findings:
Through the means of depicted table of chi-square test researcher
understood that, equal significance value of 0.05 as compared to 0.05 there
is moderate association between the influence of friends and family related
to donation in NGOs and gender.
Interpretation:
On the basis of findings generated through chi-square test it has been
evaluated that, with the high and equal significance value in each variable
against gender null hypothesis has been selected and alternative is rejected.
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This clearly indicates that there is no significance association between
gender and psychological factors which means decision of male and female
regarding donation in NGO is not affected by any news, advertising or
fundraising campaigns and from the views and thoughts of friends and
family.
Hypothesis 2:
Ha0 = There is no significance association between gender and Practical factors that
influence people to donate in NGOs in Kuwait
Ha1 = There is significance association between gender and Practical factors that influence
people to donate in NGOs in Kuwait
Gender *Product or service
Crosstab:
Chi-square test:
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 17.128a 4 .002
Likelihood Ratio 26.182 4 .000
Linear-by-Linear Association 13.351 1 .000
N of Valid Cases 250
a. 5 cells (50.0%) have expected count less than 5. The minimum expected count is .45.
Findings:
The above chi-square table illustrates the association between gender
and practical factors that affects the decision of people in donating in NGOs
of Kuwait. However, with the significance value of 0.02 is less than 0.05
indicates that there is association between donation of male & female and
when they get return a product or service.
Gender *Publicity
Crosstab:
Chi-square test:
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