Spynet International Expansion: A Project Plan for Kennington Market

This document outlines a project plan for Spynet International's expansion into the Kennington market. It details the various stages involved, including strategy, preparation, designing, testing, launching, and closing. The plan includes specific activities, their predecessors, and estimated durations for completion. It also highlights the use of project planning tools such as network diagrams, Gantt charts, and critical path analysis to effectively manage and schedule the project. The critical path identifies essential activities and opportunities to reduce the overall project timeframe. Key considerations include selecting a suitable location in Kennington Park Business Centre to accommodate the expanded operations, which includes multiple language channels and associated facilities. The document also considers market analysis, demand assessment, and marketing strategies for a successful launch in the new market.

PROJECT PLANNING

Project Stages
At the time of introducing any project in the workplace of business,
management go through different steps. For that, at the initial level the
manager prepares overall plan after considering various required stages.
Generally six stages are to be considered by the entity at the time of
expanding firm in Kennington market. The basic stages of business
expansion are states below:
 Strategy
 Preparation
 Designing
 Testing
 Launching and
 Closing stage

Project Procedures
Activity Name of activity Predecessors Duration of activity
completion (In days)
Expanding the company in Kennington market
i.e. Spynet International
227 days
Strategy Step 18 days
A Select particular country or market for expanding
firm
- 8
B Set out the goal for expanding entity A 6
C Prepare the strategies and tactics to meet settled
goal
B 4
Preparation Step 48 days
D Analyse conditions of potential market B, C 10
E Assess the literatures and past information D 12
F Carry out the research of Kennington market E 17
G Assess level of demand of Spynet's product in
potential market
F 9

CONTD....
Activity Name of activity Predecessors Duration of activity
completion (In
days)
Designing Step 43 days
H Select one product which demand is higher
in new market
F, G 11
I Design of prepare layout H 15
J Prepare design of the products and services I 17
Testing Step 24 days
K Give product sample to people of
Kennington market
J 10
L Take feedbacks and reviews from sample
consumers
I, J, K 5
M Make changes in the goods as per the reviews if
required
L 9

CONTD....
Activity Name of activity Predecessors Duration of activity
completion (In days)
Launching Step 52 days
N Enter in Kennington market with the
company name Spynet International M 14
O Marketing of the firm through social media N 18
P Attract local community of new market
towards firm O 16
Q Start to sale the goods and services in
expanded market O, P 4
Closing Step 42 days
R Collecting feedbacks from the consumers
along with proper suggestions Q 23
S Use the advices and reviews in the Spynet
International R 6
T Make proper and effective corrections R, S 13

Project Planning Tools
 In the planning or scheduling of the project management, wide range of
methods as well as techniques are considered by the company.
 The reason is that, all the tools are supportive in order to make effective
plan and meet with the objective which is prepared.
 In the present study, if the manager of Spynet International firm considers
such tools then able to make clear path to expand business.
 Very basic tool which is generally used in the project is Gantt chart. Apart
from this, network diagram which is helpful to derive critical path of the
business expansion is also one of the major method of project management.
 Further, on the basis of present case study scenario such tools are prepared
below:

Network Diagram

Gantt Chart: Part 1

Gantt Chart: Part 2

Critical Path
 Along with network diagram and Gantt chart, last significant tool for the
project is critical path.
 It shows those project activities which are mandatory to consider and can
eliminate to reduce total time frame.
 Those activities of the business expansion which can be avoid from the
overall schedule are supportive to decline total project duration.
 Henceforth, it can be said that, through this particular tool the management
able to reduce duration of the project completion in appropriate manner.
 For expanding business in Kennington market, critical path along with
modified duration is mentioned as below:

REFERENCES
Burke, R., 2013. Project management: planning and control
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Chen, W. N. and Zhang, J., 2013. Ant colony optimization for
software project scheduling and staffing with an event-based
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pp.1-17.
Cooke, B. and Williams, P., 2013. Construction planning,
programming and control. John Wiley & Sons.