Marketing Report: Overcoming Barriers for Harbour Hotels in Sri Lanka

This report examines the marketing challenges and strategies for Harbour Hotels' planned expansion into Sri Lanka. It begins by highlighting the country as a favorable tourist destination despite the impact of the Easter Sunday terrorist attacks. The report identifies potential barriers to effective communication, including language differences, audience perception, and the use of jargon. It emphasizes the importance of understanding cultural influences to facilitate communication and negotiation. Strategies for overcoming these barriers are proposed, such as eliminating perceptual differences and using simple language. The report concludes that expanding business in Sri Lanka could be fruitful, offering insights into marketing and communication challenges within the context of international business expansion. The report references key business communication resources.

Harbour Hotels, a luxurious and stylish brand of
United Kingdom within the hotel industry is
looking forward to expand its business in Sri Lanka.
Board of directors of Harbour Hotels Group UK,
has decided to launch a resort in Colombo, Sri
Lanka, because this country is being considered as a
favoured destination for different tourists that are
looking forward to spend their holidays in warm,
wild and peaceful place. Due to, terrorists attack on
Easter Sunday on a luxurious hotel in Colombo, it is
said that tourism industry has reached to a declining
position. Still, Sri Lanka was being considered as a
fruitful country consists with tourist destinations,
which attracts travellers to enjoy their holidays in a
country with greenery.
Differences in perception and viewpoint: Another
barrier, which can be faced by Harbour Hotels Group
UK, is the viewpoint of its targeted audience, because if
the individual (receiver) is less interested on the same, it
is may be possible that information might hardly get
collected by him or her.
Language differences and the difficulty in
understanding unfamiliar accents: Sri Lanka's official
language is Sinhala, and most of citizens of this country
believes in communicating in this language only. It is
may be possible that if Harbour Hotels Group UK,
develops a promotional act with English, it might create
problem for the hotel to target or communicate most of
them.
Challenges and barriers to effective communication
There are many reasons why interpersonal
communications within the Harbour Hotels Group
UK may fail. Sometimes, communicating the
message (information) may not be received exactly
the way the sender intended. It is, therefore,
important that the communicator of Harbour Hotels
Group UK, require to check the deliver report, in
order to check that message is clearly understood by
the received or not. In present context, some of
barriers that Harbour Hotels Group UK might face
are given beneath:
Use of jargon: While communicating information
with outside of Harbour Hotels Group UK, it
will be required for managers to communicate in
an easy or favourable language which is being
possess by targeted audience.
Marketing Material
INTRODUCTION Resort in Sri Lanka

Strategies for overcoming communicational barriers
If it is talked about Harbour Hotels Group
UK, then to remove communicational barriers it can
develop a range of strategies and these are:
Eliminating differences in perception:
Focusing on the perceptions given of both
international and national travellers, will help
Harbour Hotels Group UK in eliminating all the
differences within different range of perceptions.
Use of Simple Language: Use of simple and
clear words should be emphasized by Harbour
Hotels Group UK. Use of ambiguous words and
jargon are required to be avoided.
Awareness of cultural influences on communication
and negotiation
Since, Harbour Hotels Group UK is looking
forward to expand its business in Sri Lanka through
launching a resort in Colombo. It will be required
for this hotel group first to understand the culture
that people of this nation are following. With the
help of this, it is may be possible that Harbour
Hotels Group UK, would directly start
communicating or negotiating with others.
CONCLUISON
REFERENCES
With the help of above mentioned report, it is being
concluded that expanding business within Sri Lanka
could be fruitful for a hotel as it is one of the famous
tourist destination, which tourists are looking forward to
expand their business at international level.
Pearson, R., 2017. Business ethics as communication
ethics: Public relations practice and the idea of
dialogue. In Public relations theory (pp. 111-
131). Routledge.
Bovée, C. L., Thill, J. V. and Raina, R. L.,
2016. Business communication today. Pearson
Education India.