The Kingsbury Hotel: Communication Strategies Post-Terrorist Attack

This report analyzes the impact of a terrorist attack on a Sri Lankan hotel, focusing on communication barriers. The assignment examines the challenges faced by the Kingsbury Hotel, including infrastructural damage and psychological stress. It identifies physical barriers and proposes strategies to overcome them, such as market research and new marketing strategies. The report emphasizes the importance of cultural awareness in communication and negotiation. It concludes that overcoming communication barriers is crucial for the hotel's recovery and successful re-establishment in the market. The report highlights the need for the hotel to adapt its marketing and communication strategies to reflect the post-attack environment.

SRI LANKA
INTRODUCTION
The present poster will outline the
effects of the recent terrorist attacks which
held on April 21, 2019 in the capital city
of Sri Lanka that is Colombo. The attack
was majorly done in order to target the
tourist and the Christians. And because of
this reason the main attack location was
Church and luxury hotels for targeting the
tourist. The poster will outline the various
challenges faced by the hotel Kingsbury.
Also it will discuss some strategies to
remove and eradicate these
communication barriers.
Communication barriers and challenges
The major impact of the attack was that it developed many challenges and barriers
in the process of communication. The major barrier is that after the attack every thing
was mismanaged and not in proper state. All the infrastructure of the hotel and other
buildings was not in place. So this posed a problem in communicating with others. This
can be named as physical barriers because it is the barrier which is affected by the faulty
nature or the environment.
Also due to the attack there might be possibility that there may be restriction in the
environment due to collision of trees, vehicles, buildings, monuments, landslide and
many other factors which might hamper the process of communication. One more
barrier is the level of stress of the people and the residents of the country.

Developing strategies to overcome communication barriers
The communication is very important for bringing back the state and position of
the hotel and the country to normalcy. So for this reason it is very necessary to
overcome these barriers to effective communication. The major step to overcome the
communication barrier is that the hotel must after the attack should start a fresh with the
making of the new plan to develop the status of the hotels and must do a market
research after the attacks so that it can devise new marketing strategy to market the
hotel Kingsbury into the international market. This is done in order to re-stablish the
hotel into the market.
Demonstrating awareness of cultural influence on
communication and negotiation
Culture refers to the different types of beliefs, thinking and perception level,
attitudes of people living in a society. The hotel employees must first understand the
culture of the people or the tourist and then talk to them. This is due to the reason that
if the person is speaking relating to some specific cultural and the other person does
not have any knowledge relating to that culture then it is a waste of time for both of
them.
CONCLUSION
After the study of the poster it was summarized that the effects of the terrorist
attack were very severe and disastrous on the country. It concluded that these attacks
hampered the communication in the hotel and how they posed barriers in the process of
communication. Also it devised some strategies through which these barriers can be
removed. At last it demonstrated that awareness of cultural influence is necessary to be
successful.