This report provides an in-depth analysis of the Sri Lankan tourism industry, focusing on its competitive landscape and growth factors. It utilizes Porter's Diamond model to evaluate the industry's strengths and weaknesses, considering factors such as factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry, and the roles of government and chance. The report examines the impact of foreign direct investment (FDI) on the tourism sector, outlining both its advantages and disadvantages. It further explores the industry's evolution, challenges, and opportunities, offering insights into market dynamics and strategic issues. The analysis covers key aspects like infrastructure, human resources, demand composition, related industries, and government policies. The report concludes with a discussion on the industry's competitiveness in the global market, highlighting the strategic importance of addressing bureaucratic hurdles and corruption to achieve a superior position. This report is contributed by a student and is available on Desklib, a platform offering AI-based study tools for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
