This report, submitted by a student, analyzes the benefits of online communities for SriLankan Airlines within the context of digital marketing. It begins with an overview of the airline's financial performance, customer base, and competitors, followed by a definition of online communities and their importance. The report then explores how online communities can benefit SriLankan Airlines in terms of product development, customer service, sales, and marketing. It examines channel options, successful implementations in the airline industry, and strategies for activating and engaging the airline's online community. The report also covers monitoring and assessing online communities, risks to reputation, integration with other channels, resource requirements, and future market trends. The document includes detailed analysis, data, and references, offering valuable insights into leveraging online communities for business growth and customer engagement.
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