MGMT301 - Leading Change: SSW Case Study Analysis and Recommendations

This case study examines the challenges faced by Southern Stations Wagyu (SSW) in managing change within the New Zealand beef industry. The assignment explores how SSW can influence the industry's future, focusing on the implementation of Red Wagyu and internationalization strategies. It analyzes the human aspects of change, including organizational structure, stakeholder relationships, and employee development, while also addressing potential challenges like regulatory compliance, communication barriers, and employee morale. The study recommends the integration of project management tools to improve change adoption through structured approaches, enhanced communication, and strategic alignment of activities. The study emphasizes the importance of addressing both the technical and human sides of change for successful outcomes in domestic and international markets. The analysis also covers the influence of SSW on the beef industry of New Zealand.