Comprehensive Strategy and Change Management Report: St John Ambulance

This report provides a comprehensive analysis of St John Ambulance's strategy and change management practices. It begins with an introduction to the organization, highlighting its global presence and mission of providing first aid and emergency medical services. The report then delves into an analysis of the external environment, utilizing PEST and Porter's Five Forces frameworks to assess political, economic, social, and technological factors, as well as competitive forces affecting the organization. Opportunities and threats are identified, setting the stage for an examination of strategic tools, particularly the Ansoff's growth matrix. The Ansoff matrix is applied to understand market penetration, product development, market development, and diversification strategies. The report examines the current challenges, opportunities, and strategic options available to St John Ambulance, offering insights into how the organization can adapt and grow in a dynamic environment.

STRATEGY AND CHANGE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
SECTION 1.....................................................................................................................................3
SECTION 2.....................................................................................................................................4
SECTION 3.....................................................................................................................................4
SECTION 4.....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1
INTRODUCTION
Strategies and change management is the process for managing process in organization.
This also help for meet with objective, goals and mission of the company. In addition, it use for
models for moving the changes purpose rather than having attempting the changes for company.
St Jon ambulance is the highest number of affiliated organization with having various countries
along with the providing first aid and emergency medical services. This report explain about the
current situation of organization, external environment analysis. Further explain about the
opportunities and threat of organization. This report also explain about the various methods and
models that have been used by the company for their development.
SECTION 1
St John ambulance is having the highest number of organization in the various countries
along with the high tech and emergency medical services are little related to primarily staffed by
some volunteers. The association are being overseen by the some of international and having its
priorities. In present their are facing challenges related to Covid-19 through which they are
facing issues to their services. Hence, for this they are opening new services in the various

countries and make their large number of services for their people. The legal status of
organization by having their different countries, states, territory and municipality. St John
ambulance was first founded in England and it also has uniformed first which were founded by
the St John ambulance. In present they have 40 national organization, in which many of them are
being affiliated and volunteers across the countries (Yang, Song and Tong, 2017). The
organization have their geographic differs from the order and they also have to contend while by
offering with the different laws of national. As this could also be result in the role and making
their organization for working with the various countries so that could also help the people with
their services. In Covid-19 they have come up with having the various services to their people
along with making their people more aware about the pandemic. It is also seems that always
important to have aware about the risks of how they are crossing contamination has been
occurred. As they large number of market share and in present time they have also make their
services for working with huge services in worldwide. St John ambulance were traditionally
organized military style tanks and some of them have been associated that replaced with civilian
manager.
PEST
Political factor:-
St John ambulance chain the government and other work collaboration have make their
rules, regulation and the citizens for their charity. This fact have impact over the protects and
supply chain of services. Therefore, services cannot run properly along with do not have their
operation to be run more successfully (Frue, 2018). As the organization countries have also
restrict the foreign investor to directly invest in the country. All of these are difficult and
impossible for making the services successful and execute their operation globally.
Economic factor:-
This factor in organization have created their activities and wise to their government. St
John ambulance having their profits they try to motivate the customer for spending more to their
money on products and buying what they are needed. The economy of country creates the
environment for their people and having their more development. It might be also seems that
people have more extra money, the increase in their personal income have been raised would
cause the total increases in their having more services.
Social factor:-

In social factor charity have been affected by having their more services and helping
their people for having their more services (Shaw, 2020). For this they have to satisfied their
more people who are suffering from the various disease and make their life to serving.
Technology factor:-
St John ambulance need to also make their proper use of technology. So that in
emergency people can easily call them for their having better services. While through which they
can make their more services and developing their more services. So for they need to adopt
mobile app or some advance technology which help people for calling them on emergency.
Porter five forces
Threat from competitors:-
This is one from which deciding about the attractiveness of the customer towards their
business. As the organization also have their threat about the new entrants in them, market while
through which that could cause their business harm and also make their less customer. The
existing player may also impose to barriers to entry in the market for the new players. As the
barriers can be imposed by strengthen for distribution of the supply chain framework.
Threats from the substitutes:-
This factor have highly impact on the services of St John ambulance. This factor keep
their effectiveness in business and also make their customer for buying their products and
services with having the loses money (Richards, 2020). With the more availability of substitute
products, the buyer will have more option to selected the alternatives for satisfying their
requirements.
Power of the buyers:-
In this factor St John ambulance have been expected for more scope and make their
customer loyalty with having their benefits (Oberoi, Patel and Haon, 2017). As organization also
have fear about the buyer about how they will use their services and preferred to some other for
having their better services. Furthermore, more number of buyer purchases the large quantity of
their products and services.

SECTION 2
Opportunities Threats
The market size is considered
to be immense and therefore
there will be variable
opportunities that are
generated. There are different
components that are
associated with the onset of
the times when the services
are much needed (Holmes and
et.al, 2020). There are
numerous opportunities for the
ambulance services since the
present scenario is entirely
revolving around the
situations and there is a
greater necessity for services
to operate in the locality
where people are moving
forth.
There seems to be a great
amount of competition in the
services that are offered by
many other services. The
ambulance services are said to
be immense and therefore
there will be factors pertaining
to the substitution as well as
the competitive analysis.
These are to be met with
certain necessity is such that
there will not be a call apps
and the service. The market
penetration is said to be one of
the major aspect that is to be
taken care about since there
are major issues that are
unresolved because of the
market issues.
SECTION 3
Ansoff’s growth matrix
The different strategies and plans in order to motivate the firm will contribute towards growth of
the company. Whatever kind of organisation or in the field services are operating there seems to
be a scope that is developed upon the customer satisfaction. The strategies that her employee will
help the company to grow more although there are risk factors that are associated with every
strategy that is being employed (O’Cathain and et.al, 2018). There seems to be different tools
that are employed by organisations in order to grow more in the market. Therefore, one of the
biggest tools that identify market of services that are usually operating place Ansoff's matrix.

This particular tool helps to analyse the plans and strategies that will contribute to the growth of
the service. St John Ambulance Service is regarded to be one of the finest of all kinds that is
mostly used by clients all over. Therefore, in order to grow more and the business world it will
have to employ strategies that will help to grow more in the present scenario. Learning about all
the pertaining strategies will help the service to move ahead with the growth prospects. The
Ansoff's growth matrix is further divided into four categories. They are as follows:
Market penetration: it is first important to identify the market and the number of services that
are operating. In the field where the service is operating, it is a mandatory in order to identify its
position such that existing market can be able to withstand pressure and the firm can also aim at
increasing its benefits. This being the ambulance service is completely relied upon the patient as
well as the people that are using this service. Market penetration will aim at number of ways and
that with regards to the price can at times screw up the employees a bit. There is a decreasing in
the strategy of pricing that has enabled the clients or customers that are willing to use this
service. There are different kinds of promotions that are being delivered by the service in order
to make sure that every person in the locality gets to know about the reports that are being placed
by the service. The service St John ambulance will first identify the competitors in the marketing
place and later by acquiring the greatest competitor it will strive hard to attain growth.
The product development strategy: product development strategy will help to identify the
extensive research that is put forth in knowing the range of development. There are different
formulative projections that are employed by the service in order to understand the current
market scenario and the service will at times come head with innovative solutions such that it can
cope up with the process and the needs of the existing market (Rus and et.al, 2019). For this
there is a kind of research and development that are being. Here the service aims at knowing its
competitors and the deliverance of products such that the resources can be identified and it can
also meet the existing market demands. This can only be done upon private partnership with the
firms that will help it to gain through the distribution channels.
Market development: Market development is important in order to identify the present and
existing market services such that the service will get to know about how far they will be able to
expand in the region of offering their requirement. There seems to be different contacts that are
related to expansion of market and that with regards to ambulance services is regarded to be one
of the proprietary technology that is to be attained. Technology has reached greater heights

therefore the obvious usage of technology in development part it will help to contribute towards
the marketing strategies (Villarreal and et.al, 2017). The market development strategy is one of
the most successful one and is said to be the potential aspect in the present scenario. it is hard to
identify the potential consumers that will get profitable benefits from the services that are offered
by the St John ambulance. Therefore it is necessary to operate upon the disposable income which
will define the consumer behaviour. The markets are turning to be too narrow and there are
opportunities that will fall in the place of those that are creating a havoc and have attained a
proper reputation. There are different approaches in order to move ahead with market
development strategy. It is a mandatory to identify and cat are different customer segments such
that the customer involvement when we guarantee. Upon entering into global market level the
service will therefore be expanded into foreign market which can bring about great benefits to
the service.
Diversification: diversification is one of those strategies in the market that will help to identify a
new service or product. Although there are different risk factors that are associated with the
development and it can be mitigated only with the usage of related diversification strategies.
There are many offers and greatest potential that are related with the diversification yet they are
entirely new revenue streams that are to be adopted and employed by the organisation (Druwé,
2018). It is important to identify the customer spending resources such that the service will get to
know the related diversification segments and therefore it can also intermediate and realise pre-
existing business market. Two kinds of diversification like those of related diversification and
unrelated diversification. Both are necessary in order to sceneries as the realisation policy is
between the existing business as well as the one that is going to prevail from the service.
SECTION 4
Kotter’s change model
Creating a sense of urgency: it is first necessary to identify the impacts that are associated upon
delivering the service. This can also intermediate and examine the opportunities that are related
to the service we can bring about effective interventions (Wireklint Sundström and et.al, 2019).
There are discussions that are to be portrayed upon things and convincing reasons in order to
move ahead with the service. An involvement is necessary in order to take up the customers as a
lead the key stakeholder and that will contribute for an amount of change.

Forming powerful guiding coalitions: it is important to identify the change aspects in order to
move ahead with the circumstances of the stakeholder such that there can be an environment that
is attained through the entire process. This is rather considered to be one of the powerful change
coalition and the service. The services will have to first identify the weak areas and therefore
they will have to move ahead with the influential functionalities to develop.
Developing a vision and strategies: before moving ahead with the service as well as the core
functionality that are to be offered to the employees it is first a mandatory in order to identify the
vision and strategies such that the service can move ahead in the direction.
Proper vision communication: communication is a major prospect and is one of the most
important prospect of growth. Therefore, the vision will first have to be identified and then
connect to at the crucial aspects of performances are to be identified. Later the services are to be
trained in the manner to make the customers expectations.
Removing obstacles: there are different structures and obstacles that come along the way the
service will move ahead. Therefore they need to be certain implementations that are to be carry
forwarded in order to resist the different obstacles that come along the way for the service such
that it can move peacefully in the direction of growth.
Creating short term goals: it is first important to identify and create short term goals such that
the victory can be a small step process. This will help to identify the smallest rewards and
conquer them at regular intervals. The target can be achieved within the stipulated time bound.
Consolidating gains: there is to be continuous improvement upon the task that are to be added
and therefore the experiences will be gathered. This can be done by improving the circumstances
that can be individually portrayed.
Anchoring change in the corporate culture: it is important to identify and adapt change policy
such that the initiative can be generated to give opportunities for growth prospects (O'Cathain
and et.al, 2018). Change is to be one of the integral part of the organisation or a service such that
there can be improvement in reaching target.

CONCLUSION
The entire report concludes upon explaining the aspects of an organisation and that with regards
to the service. The role that every organisation to this and operating as well as carry forwarding
the tasks that with regards to strengths weaknesses opportunities and threats is being portrayed in
the report. The report explains the strengths and the threats that are related to the service St. John
Ambulance such that the opportunities will help to understand the various atrocities that are to be
met in order to win across the opportunities as well as the threats that are to be taken care about.
The SWOT analysis is all about identifying the internal aspects of the organisation as well as the
service such that better services can be provided to its customers. The report explains the answer
of growth Matrix which is one of the most important criteria to determine the growth of the
company or any service. Growth is to be made in short because the factors that ought to be
contributed upon the service will have to be made possible such that it can work upon a long run.
While maintaining growth the aspects are taken into consideration and the atrocities are also
dealt with. The Ansoff's growth matrix stresses upon the aspects that will contribute towards
growth of the service. It is necessary to attain growth on a long run such that there will not be
any disturbance as that occur in the ground. The kotter's model is being explain which will bring
forth the necessary aspects that are maintained in the service.

REFERENCES
Books and journals
Oberoi, P., Patel, C. and Haon, C., 2017. Technology sourcing for website personalization and
social media marketing: A study of e-retailing industry. Journal of Business Research. 80.
pp.10-23.
Yang, S., Song, Y. and Tong, S., 2017. Sustainable retailing in the fashion industry: A systematic
literature review. Sustainability. 9(7). p.1266.
Holmes and et.al, 2020. Emergency ambulance services for heart attack and stroke during UK's
COVID-19 lockdown. The Lancet, 395(10237), pp.e93-e94.
O’Cathain and et.al, 2018. Why do ambulance services have different non-transport rates? A
national cross sectional study. PloS one. 13(9). p.e0204508.
Rus and et.al, 2019. The relationship between emotional distress and neuroticism at the
operational personnel of ambulance services. Rom J Leg Med. 27(3). pp.279-284.
Villarreal and et.al, 2017. Can a partnership between general practitioners and ambulance
services reduce conveyance to emergency care?. Emergency Medicine Journal. 34(7).
pp.459-465.
Druwé, 2018. Perception of inappropriate cardiopulmonary resuscitation by clinicians working in
emergency departments and ambulance services: the REAPPROPRIATE international,
multi-centre, cross sectional survey. Resuscitation. 132. pp.112-119.
Wireklint Sundström and et.al, 2019. Caring science research in the ambulance services: an
integrative systematic review. Scandinavian journal of caring sciences. 33(1). pp.3-33.
O'Cathain and et.al, 2018. Understanding variation in ambulance service non-conveyance rates: a
mixed methods study. Health Services and Delivery Research.
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