This report outlines a revenue management strategy for St. Regis Hotel, a luxurious resort hotel located in South Carolina's Hilton Head Island. It details the business climate of the chosen location and addresses challenges such as societal trends, service quality, and technological innovation. The report employs the STP (Segmentation, Targeting, and Positioning) model to segment the market demographically, geographically, and psychologically. The competitive pricing policy used by the hotel is discussed, along with an overview of distribution channels, including Global Distribution Systems (GDS). The analysis concludes that effective revenue management is crucial for maintaining hotel finances and expanding the hotel's presence, emphasizing the importance of strategic pricing and distribution in a competitive market.
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