Impact of Staff Development on Business Growth: Billesley Manor Hotel

This report investigates the impact of staff development on business growth, focusing on Billesley Manor Hotel. The research aims to analyze training needs, employee capabilities using SWOT analysis, and organizational issues through value chain analysis. The study employs secondary data collection methods, utilizing books, journals, and articles. The research methodology includes interpretivism philosophy and inductive research approach. The report further discusses research design, data analysis techniques, and potential limitations. Ultimately, the report aims to provide recommendations and conclusions based on the findings regarding the relationship between staff development and business growth within the context of Billesley Manor Hotel, offering insights into enhancing employee performance and achieving sustainable competitive advantage.

Management
Report
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Table of Contents

Topic: “Research on staff development and its impact on business growth. A study on Billesley
Manor Hotel”...................................................................................................................................3
RESEARCH TOPIC.......................................................................................................................3
Introduction.................................................................................................................................3
Research significance..................................................................................................................3
Research aim ..............................................................................................................................4
Research Objectives....................................................................................................................4
Research questions......................................................................................................................4
Work break down structure.........................................................................................................5
Gantt Chart..................................................................................................................................6
..........................................................................................................................................................7
RESEARCH METHODOLOGY.....................................................................................................8
LITERATURE REVIEW..............................................................................................................10
Training need analysis for identifying the possible training required with there impact and
how these will be achieved. .....................................................................................................10
SWOT analysis to identify employees capabilities ..................................................................12
Value chain analysis it helps to understand the organisation issues.........................................13
DATA COLLECTION..................................................................................................................14
DATA ANALYSIS & DISCUSSION ..........................................................................................15
RECOMMENDATION & CONCLUSION..................................................................................17
Recommendation ......................................................................................................................17
Conclusion.................................................................................................................................17
REFERENCES..............................................................................................................................18

Topic: “Research on staff development and its impact on business growth. A study on
Billesley Manor Hotel”
RESEARCH TOPIC
Introduction
Staff development is the process of ensuring that the staff and personnel present within
the association can maintain and develop their skills and knowledge to carry out the assigned
work in the most effective manner (Appelbaum and et. al., 2018). As conducting these staff
development plans and programmes will enable the organisation in enhancing their overall
productivity and profitability margin with the support of their well trained staffs. This concepts
of staff development within the association is important as this will boost the confidence of the
personnel to perform with their best efforts towards the achievement of the business goal.
Conducting various staff development programmes will support the business in attaining the
level of growth by increasing efficiency, consistency. With the staff development programmes
the business can easily form their own working procedure and strategies as all the staff has been
trained in such a manner that they can perform the task with different level of strategies. The
chosen association to carry out this research work is Billesley Manor Hotel which is having the
best inspiring location along with the ranking of the 4 star hotel. This research is going to
describe various aspects and topics such as identification of the diverse training needs,
identification of the SWOT analysis and value chain analysis which support in the understanding
of the organisation issues.
Research significance
Staff development significantly will leads the business to the level of extreme growth as
providing staff with the effective training will help the business in enhancing and improving their
overall employees performance and productivity (Baker and Bloom, 2013). Staff developments
programmes will also help the business in addressing their weaknesses and in gaining a
competitive advantage so that the business can sustain in the competitive edge for a longer
duration of time.
Personal interest – The main aim of research is to analyse staff development and its impact on
growth of company. Within this investigator will work hard to know how employees of hotel
serve customer in better manner which help in growth of business.

Social interest – This research will assist service providers to know importance of staff
development for customer satisfaction and how it play major role in growth of business.
Background of research
Hospitality industry is wide and most competitive sector within business environment. As
competition is increasing it is essential to serve customers in effective manner which can be
possible by proper staff development (Burns, 2016). Thus, it is necessary for organisation to
provide proper training and development session so there skills get develop as well as employees
will able to serve customers in better manner. This result in growth and development of company
as well as also assist in gaining competitive advantages. In simple term, it can be said that
development of staff member have direct impact on organisation growth and also result in
gaining success. The main reason for a hotel to sustain in market is it's level of customer
satisfaction. When hotel is offering outstanding facilities to people, they will appreciate hotel and
others will get attracted to visit this hotel. As a result, sales of hotel will be increased. In this
case, customers or people are satisfied with brand and products. It is essential for organisation to
have loyal customers which spread positive word of mouth about hotel facilities (Coad and et.al.,
2014). Billesley Manor Hotel which is having the best inspiring location along with the ranking
of the 4 star hotel.
Research aim
“Research on staff development and its impact on business growth. A study on Billesley Manor
Hotel”
Research Objectives
 Training need analysis for identifying the possible training required with there impact and
how these will be achieved.
 SWOT analysis to identify employees capabilities
 Value chain analysis it helps to understand the organisation issues.
Research questions
 Training need analysis for identifying the possible training required with there impact and
how these will be achieved ?
 SWOT analysis to identify employees capabilities ?
 Value chain analysis it helps to understand the organisation issues?

Work break down structure
Work breakdown structure is basically an output oriented breakdown of a project into
smaller sections (Cullen and et. al., 2014). It organize team work into manageable parts. It is a
hierarchical division of total work of the organization which is to be carried out by project team
to attain project goals and required project outputs. A work breakdown structure may be a
service, product or data or can be a combination of them. It starts with project as top level
deliverable and further divided into sub deliverables using hierarchy method. Therefore, WBS
has brings so many benefits and profits such as breakdown of a project is used to identify risk
factors of the project.

Gantt Chart
A Gantt chart is a graphical tool use in project management. It shows tasks and events of
the project in the form of graph which is plotted against time. It makes easy to understand project
by breaking down activities into smaller sections and displaying them on chart. It is basically use
to trace project set up (Eccles, Ioannou and Serafeim, 2012). On the chart, the tasks and events
are represented on 'X' axis while time is represented on 'Y' axis. Each tasks are represented as
bars which determine the time required to complete a task. Therefore, Gantt chart is very useful
tool for scheduling and managing a project effectively.

RESEARCH METHODOLOGY
Research methodology is effectual procedure which utilise by researcher for
accumulating appropriate information as well as data related to topic. It is essential part of entire
research because this explain methods which implement for conducting entire research (Fay,
2012). Moreover, within this section investigator will explain importance of information and data
for addressing research questions as well as objectives which was gathered, shown and analysis.
There are several topic which included in research methodology such as data source, research
reliability, research design, analytical techniques, data collection and data presentation
techniques, research instrument and so on. In addition to this, research onion is useful framework
which investigator will use for identifying most suitable approach of research. There are different
layers of research methodology explanation of this are as follows :-
Research philosophy: There are two type of research philosophy i.e., interpretivism and
positivism. In this, positivism prefer scientific quantitative methods such as social survey,
questionnaires, official statistics and many more. On the other hand, interpretivism prefer
humanistic qualitative methods like unstructured interviews or participant observations (Gursoy,
Chi and Karadag, 2013). As per the topic, interpretivism philosophy will be implemented in
research as it will provide assistance in evaluating data or information in effective manner.
Moreover, reason behind not applying positivism philosophy is that it is not suitable for
conducting entire research activity within effectual systematic way.
Research Approach: There are two type of research approach such as inductive as well
as deductive which utilise for collecting quality and in-depth information related to the study. As
per the selected research topic, inductive research approach will be most suitable because it will
assist researcher in gathering information as well as data for gaining better results.

Time Horizon: It is one of the essential tool of research which will support an
investigator to analyse starting and ending time period for completion of research activities
(Helfat and Peteraf, 2015). Gantt chart introduces as an effective graphical presentation tool
which will assist an investigator to complete each activity of research within given time duration.
For conducting this entire research there is required of 11 weeks within this duration outcomes
will be gain.
Research design: Research design is mainly concerned with the process or the method
through which the research is conducted. The activity of research is based on the three type of
designs which are descriptive, exploratory, experimental. This descriptive research designed is
the one which focused on the collection of the data in a detailed manner including all the related
facts and figure. Whereas the exploratory research design is based on the exploring of new ideas
and ways to conduct the research (Mirvis, 2012). Finally experimental design involves
development and designing of certain theories. This research design is based on the descriptive
research where the detailed study will be done.
Sources of data: For collecting the data in a appropriate manner the sources which have
been taken into consideration are the sources of secondary data such as Books, Journals, articles
and Magazines. This has been given emphasis as secondary data is one which focuses on the data
which have already been in existence and gives the information with the different different point
of view of the authors so that study and research can be conducted in depth with the reliable
sources.
Data collection techniques: Collection of the data is termed to be the most vital function
for the carrying of the research work. These data can be collected by the researcher considering
various data collection methods such as primary and secondary method of the data collection.
Here in, primary sources of the data collection is the one which focuses on the data which is of
first hand and fresh which has not been yet collected by anyone. On the other hand, secondary
data collection is refers to as the data which have been already in existence or has been collected
by some else for the purpose to carry out the further research (Mitchelmore and Rowley, 2013).
In this research work the methods to collect the data chosen is secondary research where the data
is extracted from various books, journals , articles magazines is done so that the collected
information in depth can be studies from the different different perspective of the authors, writer.

Research sampling: Research sampling is refers to as the term which involves extraction
of the data about the population from the subset of the large population without investigating
each and every individual. There are two type of sampling such as probability and non
probability (Schaltegger, Lüdeke-Freund and Hansen, 2016). In order to conduct this research
probability sampling will be taken into consideration because this will assist in saving time of the
researcher by assigning equal probability to every observation. On the other hand non probability
sampling is the one which includes convenience and purposive sampling. According to the
convenience sampling the researcher here choose the sample according to their convenience
whereas on the other side purposive sampling emphasis on the selection of the sample that serves
purpose to the study of the researcher.
Data analysis techniques: there are three type of data analysis techniques i.e., deductive,
inductive and regression. All these play important role in conducting research but researcher
have to select one specific as per the topic. So that, effective outcome by conducting research
will gain. According to the research topic, inductive data analysis technique will be utilise by
researcher (Sherman, 2014). Because it will assist investigator in analysing alternative
explanation and acquire feel of circumstances on the basis so that nature of issue will be known
much better.
Research Limitation: There are numerous issues as well as limitations which researcher
face while designing research aims and objectives, sample size creation, data collection methods,
scope of discussion and many more. All these have some major limitations that will create
difficulties for researcher in conducting overall research and getting effective outcomes.
Research reliability and validity: Research reliability and validity is depended on
instrument which utilise for collecting data and information such as books, journals, articles and
so on. These are important instrument for research as it will provide assistance to researcher in
gathering accurate information related to topic.
LITERATURE REVIEW
Training need analysis for identifying the possible training required with there impact and how
these will be achieved.
As per views represented by Victor, 2018 it has been analysed training need analysis is
basically termed as identification of gap in between need of training and training at workplace.

It is also seen as first stage in overall training procedure which is helpful in clearly defining that
overall whether opted training method is supportive in resolving the problem or not. It is
essential for business organisations to conduct training need analysis at workplace in order to
check out actual gap so that several initiative can be taken by them towards the same for
reducing those identified gaps. Staff development is identified as major problem in every
organisation. It is the responsibility of every organisation to conduct certain sort of training
programs for employees in order to develop their skills and knowledge about organisational
work. This directly supports managerial staff in quick achievement of organisational goals and
objectives as their staff is updated with the latest technology and organisational work. This term
and its importance can be well understood with the help of an example. For instance: Manager
of Billesley Manor Hotel has identified that their company can staff are not able to perform well
according to the requirement of customers. The managerial team is also shocked because
performance of employees are not improving even by providing them regular based training
sessions. For identifying main reason behind this, its top management team has conducted
training need analysis in order to recheck that whether training given by them to employees for
their development is provided to them on their required area or not. In addition to this, training
help staff members in performing their activities within more effective manner and also help in
accomplishing goals as well as objectives.
In this regard management team uses 3 step based training need analysis. The first one is
Decide on skill sets, in this managers decides that these specific set of skills are required to be
owned by each of their staff members. For instance, manager of Billesley Manor Hotel will
identify skills of their staff member and then analyse which required in future for accomplishing
goals and objectives within effective manner. At second step, evaluation is done over staff
members skills, in this managers checks current skills of employees. For instance, HR manager
do evaluation of staff members skills and then design training program as per current
requirement. In third step, Skill gap is highlighted by managers, in this manager of Billesley
Manor Hotel compares expected skill set of employees with the actual skill owned by these staff.
This supports in identifying skill gap. As a result, managerial staff of this company can easily
develop specific training session for employees through which these identified gap can be
minimised and staff members can develop in right direction. As per this analysis, it has been
observed that staff development of at Billesley Manor Hotel can be effectively done by providing

special skill based training to employees. This is helpful for them in developing each and every
employee in effective member according their requirement and skill gap. The impact of training
need analysis is positive for the enterprises belonging to hospitality industry as it supports
managers in understanding actual requirement of training among staff. This also aware them
about non worthy training which is being practised by them and does provide any sort of benefit
to staff members as well as hotel. As a result, with the support of this analysis manager of
Billesley Manor Hotel can easily choose right training and provide higher benefits to company
which leads to their business growth. Through this entire procedure manager of respective hotel
will be able to serve their customers in more effective manner as well as develop their skills and
knowledge.
SWOT analysis to identify employees capabilities
According to the viewpoint of Mitchell Grant, 2019 it has been determine that SWOT
analysis is framework which utilise for evaluating company's competitive position as well as for
developing strategic planning. Along with this, it also assist in assessing internal and external
factors along with corporations current and future potential. Furthermore, SWOT analysis help
company in identifying core strength, weakness, opportunity and threats which leads to fact-
based analysis, fresh perspectives and new ideas (Strength, Weakness, Opportunity, and Threat
(SWOT) Analysis, 2019). Below mention is SWOT analysis of Billesley Manor Hotel it will help
them in situational analysis of firm as well as it is useful technique. Explanation of this are as
follows :-
Strength - Billesley Manor Hotel have several strength as it is one of the leading
organisation of hospitality sector. Along with this, its ambience is one of major strength as it
have air conditioned rooms, well furnished as well as luxuriously spacious. Respective hotel is
offering attractive offers and membership plans which help in capturing eyes of customers at
large level. In addition to this, there staff members are well trained and providing services more
effectively help in making guest satisfy.
Weakness – One of the major weakness which Billesley Manor Hotel have is improper
financial planning as there current assets and liquid ratio suggest that they can use case more
efficiently in comparison of what they are doing in present. Along with this, Billesley Manor
Hotel have limited market share because of tough competition within hospitality sector from
both international as well as domestic players.