BAM6001 Dissertation: Staff Engagement Strategies Impact on Sainsbury

This dissertation investigates the influence of staff engagement strategies on the productivity and performance of Sainsbury in the UK. It begins by defining staff engagement and its importance in boosting employee morale, reducing turnover, and fostering a positive work culture. The research identifies barriers to implementing staff engagement strategies, such as poor communication, lack of employee value, work-related stress, inadequate training, and ineffective coordination. The study employs a quantitative research approach, utilizing surveys and secondary data from books and journals to analyze the relationship between staff engagement and organizational outcomes. The findings offer insights into potential strategies that Sainsbury and other organizations can adopt to enhance employee engagement, improve productivity, and achieve overall success. Desklib provides access to a wealth of similar assignments and study tools for students.

Staff engagement strategies on
productivity and performance of
Organisation
BAM6001 DISSERTATION

TABLE OF CONTENTS
CHAPTER-1: INTRODUCTION...................................................................................................3
Background of the study..............................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research questions.......................................................................................................................4
Problem statement.......................................................................................................................4
Rationale......................................................................................................................................4
Scope............................................................................................................................................5
Overview of methodology...........................................................................................................5
CHAPTER-2: LITERATURE REVIEW........................................................................................5
Theme1: Understanding the concept of staff engagement..........................................................5
Theme 2: Barriers in implementing staff management strategies...............................................7
Theme 3: Influence of Staff management strategies on organizational productivity and
performance.................................................................................................................................8
CHAPTER – 4: RESEARCH MEHODOLOGY..........................................................................10
Research Approach....................................................................................................................10
Research Strategy......................................................................................................................10
Methodology & Tools................................................................................................................11
CHAPTER- 5 DATA ANALYSIS AND FINDING.....................................................................14
CHAPTER — 6 CONCLUSION AND RECOMMENDATIONS...............................................29
REFERENCES..............................................................................................................................31

Title: The influence of staff engagement strategies on overall productivity and performance of
organization: a study case of Sainsbury in the UK
CHAPTER-1: INTRODUCTION
Background of the study
Staff engagement refers to the concept of involving employees in the important activities
of the companies. The concept of staff engagement is aligned with the motive of assuring
motivation to the staff in organization. So, their morals and values can be boosted in high
manner. Also, implementing staff engagement strategies in organization enables company in
terms of facing competitive scenario. Furthermore, it helps in reducing staff turnover and
increases the productivity of the employees. Along with this, it also assures effective work
culture in organization. Currently, the large number of staff turnover has been faced by the
companies and the major reason behind this is entitled with the ineffective implementation of
staff engagement strategies (Khalid, Butt and Satti, 2018). Thus, the implementation of effective
strategies in context of staff engagement is highly mandatory in the organization. The present
research will shed a light over the importance of staff engagement in organization and the
implication of effective strategies in order to ensure effective staff engagement and success of
organization in context of Sainsbury. Also, the major issues of staff engagement will also be
analysed within conducting the study. Furthermore, the rationale and problem statement
regarding the topic will be highlighted. Effective literature review in context of topic will be
performed, appropriate research methodologies will be described and the final outcomes will be
revealed.
Aim
“To identify the impact of staff engagement strategies on overall productivity and
performance of organization: a study case of Sainsbury, UK.
Objectives
 To analyse the concept of staff engagement.
 To evaluate the barriers that can affect Sainsbury to implementation of staff engagement
strategies.
 To analyse the extent to which staff engagement strategies may influence organizational
productivity and performance.

 To identify potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance
Research questions
 What is the concept of staff engagement?
 What are the barriers that can affect Sainsbury to implementation of staff engagement
strategies?
 What is the extent to which staff engagement strategies may influence organizational
productivity and performance?
 What are the potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance?
Problem statement
There are numerous issues and problems that are aligned with the research area and those are:
 Poor communication in the organization leads to reduce staff engagement.
 Less value towards the employees in organization leads to decrease their morals and
values.
 Stress of work generates pressure over the mind of employees that result in high staff
turnover rates.
 Inadequate information and education in context of the job of employees impacts staff
engagement.
 Ineffective coordination among the members impacts the staff engagement.
 Not involving employees in decision-making reduces the morals and values of employees
and impacts their working procedure.
Rationale
Currently, the rate of staff turnover has been increased on a high note in organizations
and the major reason behind this is concerned with less satisfaction of employees. Thus, it is
important to analyse the major issues that are decreasing staff engagement and increasing staff
turnover rates in companies (Turner, 2019). However, the companies are trying their best still,
there are large number of efforts required in order to implement the effective staff engagement
strategies. It is mandatory that is organization staff must feel valuable as the treatment towards
employees is directly link with the productivity of the employees. Employees are concerned with
large number of needs that has to be full-fill in terms of assuring efficient staff engagement in

organization. Therefore, the research topic has been considered as one of the most crucial and
vital topic in context of putting light over the major attributes that are related to staff
engagement.
Scope
The scope of research is wider in terms. The outcomes can be used by different
organizations in context of having idea with respect to adopting effective staff engagement
strategies. Also, the scholars can use the outcomes in regards of adopting knowledge related to
research topic.
Overview of methodology
The research has been conducted within adopting appropriate research methodologies.
The quantitative type of research has been adopted. In context of research strategy, survey has
been selected. The analyst is seeking advantage of Positivism research approach. Furthermore,
primary and secondary procedure are selected in terms of gathering facts & figures. In context of
primary data the researcher is using questionnaire and in context of secondary data, books,
journal & article has been reviewed. In order to perform sampling, sample size up-to 30 is being
selected which are the employees of Sainsbury.
CHAPTER-2: LITERATURE REVIEW
Theme1: Understanding the concept of staff engagement
Parent and Lovelace, (2018) Elucidates that, staff engagement is associated with the
purpose of engaging employees and workers in organization. It takes large amount of efforts that
assures effective staff engagement in companies. It has been further said that, the rate of
effective staff engagement ensures the effectiveness of organization as well. In similar manner
Verčič, (2021) said that, staff engagement is directly linked with the organization's growth and
success. The concept of staff engagement is mainly concerned with developing job morale for
the employees. Also, the job satisfaction has been assured to the employees in organization.
Thus, employees who are associated with high rate of job morale and job satisfaction provides
complete dedication towards their work. Staff engagement is wider in scope as it does not only
concern with increasing the morale of employees. Furthermore, it develops employees from all
aspects. Also, it contributes in the development of organizations. Moreover, this concept

generates effective workplace that assures higher positivity in environment. Thus, it helps in
reducing staff turnover rates in the companies as the major reason behind the turnover of
employees is concerned with fewer morals and motivation. However, staff engagement focuses
on these attributes on prior note. Therefore, the concept of staff engagement has been proven
highly effective in managing the employees in organization and assuring their higher
productivity.
As stated by George and Massey, (2020) staff engagement plays vital role in assuring
effective contribution from all aspects. Whether it is about delivering effective workplace
environment to the employees or increasing the involvement of staff in organization. In an
organization if staff is not involved in major activities then, it leads to create direct impact over
the working pattern of the organization. Therefore, within ensuring effective involvement of staff
the major focus has been made over the creating effective workplace environment in
organization. On the contrary note Turner, (2020) has said that, inclusion of higher staff in
confidential activities of organization can lead to create the large number of complexities for
organization. Often, the confidentiality of organization gets impacted in negative manner. Thus,
staff engagement needed to be performed within ensuring the effective strategies that depicts the
limitations as well. Otherwise, it can result in creating larger complexities for organization as
well. The staff engagement often helps in creating the employee’s loyalty towards organization.
Loyalty is one of the most important attribute that boost up the morals and interaction among
subordinates and superiors. Thus, staff engagement plays vital role in improving loyalty of the
employees. As in staff engagement, employees and workers have been involved in the major
activities of the organization. As a result, this creates higher values in employees in context of
performing task in effective manner. The loyalty has been developed in employees towards their
work as they are getting involve in mandatory task and activities of organization.
Khalid, Butt and Satti, (2020) Elucidates that, productivity of employees has been
increased on a higher note within ensuring staff engagement. When the employees have been
involved in task and activities in effective manner then, it leads to impact their working skills.
Also, training and development that has been considered as vital elements in terms of increasing
staff engagement has been performed for employees. As a result, this leads to create the higher
skills in employees. As a results employees perform their task in efficient manner. Also, they got
the opportunity of experiencing development in effective manner. Hence, staff engagement

increases the productivity of employee along with creating effective strategies for development
towards employees. Thus, this clearly depicts that, staff engagement is directly linked with the
productivity of employees and it creates effective workplace environment for employees that
leads to create higher rate of productivity towards employees. Thus, concept of staff engagement
is highly important from all aspects.
Theme 2: Barriers in implementing staff management strategies
According to Kwon, K. and Kim, T., 2020, the companies can face various barriers while
implementing the staff management strategies. The resources used in the day to day job might
increase the stress for the employees whose reason might be increasing job demands. The
innovation which the company needs from their employees will reduce the effectiveness of the
employees which will be affecting the organization. Employee's of the company might adapt the
strategies of the company as it make them capable of dealing with various challenges. This
barrier will not be beneficial for the management while they will be trying to implement the
strategies they have formed. These strategies are for the employee's and the barriers which occur
are also related to the employee's. In accordance with Larasati, D.P. and Hasanati, N., 2019 have
said that it is important for the company to provide consideration to their employee's as it will
help them to improve the growth of the company. As millennial generation are those who want
to feel connected to their organization if they want to work there. There are various barriers such
as lack of support, incompatibility of information, wrong perception, approach conflict,
employees resist, inaccuracy and various others. This will stop the management while
implementing the strategies which are formulated. These barriers are not beneficial for the
management as it will stop them from achieving the objectives of the organization. The
management will not be able to make their employee's efficient and effective which will put
negative impact on the image of the company.
According to POHORIELOVA, 2020, for achieving the goals of the business it is
important that the company adapts the strategies which are important for the employees of the
company. He wants to understand the factors which affects the behaviour of an employee in the
organization. So that it will help the company to overcome those factors so the employees of the
organization can be satisfied with their work. The barrier will affect the implementation of the
strategy which will affect the working of the organization which is not good for the growth of the

organization. He also wants to understand the actions which are required for the organization to
take so that the employee's of the company can work according to their suitability. This will not
be beneficial for both the company as well as employees. Company's are facing labour turnover
because they are not able to implement the strategies which eventually increase the cost of the
company. In the viewpoint of Myasoedov, and et.al., 2021, there are frequent transformation
which occur in the business world which is affecting the functioning of the business. These
changes are also being treated as the barriers as the management have to frequently change the
strategies which are formed for conducting the business. There are various new companies which
are being launched in the market for which they have to change their method of working. As the
competition increase the need for innovation in the industry also increase. It is because the need
for the growth of the business is important which is supported by the innovation which takes
place in the industry. There are various economic and social processes which are taken into
consideration in the future. This will give opportunities to the business to grow in the market
which will be supported by their employees. It will happen only when the employee's are
satisfied with the work of the company. This will also increase the resistance level among the
employees as they might not want to work in the organization.
Theme 3: Influence of Staff management strategies on organizational productivity and
performance
As per the viewpoint of Li, Liao, and Albitar, 2020, the firms should improve the sense of
responsibilities which they have towards the environment of the company. As it will help them to
create competitive advantage as well as enhance the innovation happening in the company. This
will eventually improve the firm value in the market. If the employees are satisfied with the
environment of the company they will do various innovations for the company which will
eventually benefit the company in growing the revenue. It is very important for the organization
to establish a connection with the employee's as they are the ones who are contributing to the
work of company. The author also states that the finding of the study conducted is relevant for
various people which leads to increase in the reliability of the company in the market. In
accordance to these Men, O’Neil, and Ewing, 2020 views are that the staff management
strategies have various benefits for the company. Such as it increase the performance as well as

productivity of the organization which makes them organization reliable in the market. It will
also help the management to provide satisfaction to its employees and increase morale which
will motivate them to do further innovations for the company. Employee's can also be provided
use of social media in the office as it will provide transparency for the identification of
organization. If the management is transparent then it will ensure that the employee engagement
activities will be successful for the management of the company.
According to Aburumman, and et.al., 2020, there are various human resource
management practices there are various strategies which will improve the satisfaction of
employee's. These strategies can be performance appraisal, training and development as well as
promotion and various others. This will ensure that the employee of the organization will want to
work with the current organization for a longer period. The employees will also be providing
their contribution to the growth of the organization. The strategies will motivate the employee's
to work in effectively in the organization which will eventually improve the profit and
performance of the organization. There are various theories which are adopted by them to
support their view. If the employees of the organization are satisfied with their work they will do
the work according to the needs of the company. It is because their needs are being fulfilled by
the company which motivates to work for the company. Employee's are the main asset of the
company as they highly contribute to the growth of the organization which improves the position
of the company in market. In accordance to this Papa, and et.al., 2018 that acquisition of
knowledge is most important for the innovation in the performance of the employee's as they will
provide their whole support to the company. It will also improve the relationship of human
resource management and the employee's. It is said that if the employees are satisfied with the
work they will want to contribute to the growth of the company for which they will improve their
performance in the company. Knowledge acquisition and innovation in the performance have
positive because if the employee's have more knowledge they will be able to provide innovative
ideas to the company. This type of employees ensure that the organization will progress as they
will also progress with the company. The satisfied employees tend to work in better manner as
they will want to grow in their field. It will help them to improve the career plan as they will be
able to get success in the work they are doing for the company and for themselves.

CHAPTER – 4: RESEARCH MEHODOLOGY
Research Approach
Research approach is considered as plan and procedures which is for completing the
research. This will guide the researcher in the direction which will be beneficial for completing
the research in efficient manner. There are mainly 2 types of research approach quantitative and
qualitative. For completing the research quantitative research approach is used. Quantitative
research approach focus is on measuring the objectives with the help of statistics, mathematics or
numerical value. These are collected with the help of various methods which will provide benefit
for the researcher. It is because it is suitable for completing the objectives of the research in
effective manner. In the researcher will manipulate the data which is obtained to reach to the
conclusion. Quantitative approach is beneficial because of the data it provides is in numerical
form which provides accuracy in the analysis. It allows the researcher to increase the sample size
of the report as data can be collected electronically in easy manner. This research approach
improve the efficiency of the researcher for identifying the required data for the researcher.
There are various real time issues or solutions which can be found with the help of the research
approach. The samples used in this research will be random which will minimize the errors in the
result. As it will allow the researcher to have samples without any biasses in the data (Tian, and
Robertson, 2019).
Research Strategy
It is the plan which is required in conducting the study. It works as a guide for the
researcher for monitoring, planning as well as executing the whole study (Zhou, Fan, and Son,
2019). There are various ways which can be taken in quantitative research approach which will
provide the data required to the researcher. This research can have be based on observation,
survey, experiment and various other. This will provide information which is relevant for the
study. The current study take the use of survey which will be used in the gathering the data
required for the research. It is will ensure that the data gathered will be valid and useful in the
research. The data will help to analyse the objectives with efficiency and will provide the
answers which are important for completing the report. This answers will be reliable for the
researcher as they will be able to identify the issue which they are facing. Survey will reduce the
cost of research as it will incur cost of generating the questionnaires. It is also convenient for the

researcher to gather the data with the help of survey as various people can be contacted in a
particular time period. The online survey method has easy to reach to various people in the study
area. The results gained with the help of survey will be precise as the respondents have
themselves filled the form for researcher. It is also easier to sort the data for the process of
analysing.
Methodology & Tools
This is procedures which is set for conducting the research which provides the answer
which are necessary for the research. It helps to analyse the information which is gathered on the
topic with the help of various tools. These tools are beneficial for the researcher as it work as a
support for them which ensure that the data collected will be utilized for the benefit of the
research (Pandey, and Pandey, 2021). For this research questionnaire is used which will provide
various sort of data which is relevant for the researcher for conducting the research. It will help
the researcher to gain the information which he wants. It is because the questionnaire will
contain the questions which are relevant for arriving at the conclusion. This will be beneficial for
the cost basis for the researcher. He is able to reach to the people with fewer cost and does not
have any problem in increasing the size of the research. Secondary research is also used in the
study as it will help to gain various information based on the topic. As it help the researcher to
review the work done by the other authors. This will provides various additional viewpoint
which will be beneficial while making the decision for the business. It is done in the form of
literature review which have various themes included in this. This evaluation will have various
benefits as it is also budget friendly for the researcher as he have easy access to various articles
which provides various sort of information required for conducting the research and with
accuracy.
Sampling approach
Sampling is based on the process in which describe principle and used by selected
members within large population. It is the right way to understand that how large number of
populations showing an interest towards research study. In another words, it has been focused on
the large population and scholar have no specific choice but they have targeted a number of
different cases. In the research study, it have been selected simple random technique sampling
approach because it plays an important role to target wide range of purposes and also handled the

unbiased situation. Simple random technique is likely to be selected as part of sample and
generating accurate results or outcomes. Ideally, the size of sample is 30 employees. Researcher
is able to apply simple random technique in order to handle in proper manner. On the other hand,
it argue that identify the importance of theory but it is difficult to perform appropriate practices.
So, it would require to be working with large size of sample and manage the realistic challenges
in proper manner.
Research design
It refers to the framework of market research approach and techniques that are selected
by investigator. The significant use of design is that when researchers allows them to utilise the
different methods which has become suitable for study. The research design can be divided into
different groups: - exploratory and conclusive. In the project, scholar have chosen exploratory
design approach and focus on the research questions. In some cases, it may be performed change
in the direction of study at certain aspects.
In qualitative research study, researcher can choose exploratory design and generate
finding that are useful in descriptive manner. That’s why, it should be considered exploratory
design and useful to make important decisions. Undoubtedly, the exploratory research implies
and explore the particular research questions but it does not intend to give better offers and
solutions. This kind of thing is helping to conduct research and identify the problem. In some
situation, it is not clearly representing the situation and identify nature of the problem. When
conducting the exploratory by researcher to do some changes and willing to adapt new
evaluation.
Research philosophy
It is defined the important approach in order to create or develop belief on the data or
information which can be gathered, collected and analysed in proper manner. By using research
philosophy, investigator deals with the current aspect of authenticate sources and gaining more
knowledge through development. In another way, it will be creating a brief idea of knowledge
and engaged in the knowledge, completing the project.
In research project, the scholar have chosen intepretivism concept and associates with
position of philosophies, diversify the approach. The primary aim of researcher can be assumed
the reality which access the level of social constructions in the context of meaning, language. As
per consider the intepretivism approach, it is an essential aspect to maintain and control