BAM6001 Dissertation: Staff Engagement Strategies Impact on Sainsbury

This dissertation investigates the influence of staff engagement strategies on the productivity and performance of Sainsbury in the UK. It begins by defining staff engagement and its importance in boosting employee morale, reducing turnover, and fostering a positive work culture. The research identifies barriers to implementing staff engagement strategies, such as poor communication, lack of employee value, work-related stress, inadequate training, and ineffective coordination. The study employs a quantitative research approach, utilizing surveys and secondary data from books and journals to analyze the relationship between staff engagement and organizational outcomes. The findings offer insights into potential strategies that Sainsbury and other organizations can adopt to enhance employee engagement, improve productivity, and achieve overall success. Desklib provides access to a wealth of similar assignments and study tools for students.

Staff engagement strategies on
productivity and performance of
Organisation
BAM6001 DISSERTATION

TABLE OF CONTENTS
CHAPTER-1: INTRODUCTION...................................................................................................3
Background of the study..............................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research questions.......................................................................................................................4
Problem statement.......................................................................................................................4
Rationale......................................................................................................................................4
Scope............................................................................................................................................5
Overview of methodology...........................................................................................................5
CHAPTER-2: LITERATURE REVIEW........................................................................................5
Theme1: Understanding the concept of staff engagement..........................................................5
Theme 2: Barriers in implementing staff management strategies...............................................7
Theme 3: Influence of Staff management strategies on organizational productivity and
performance.................................................................................................................................8
CHAPTER – 4: RESEARCH MEHODOLOGY..........................................................................10
Research Approach....................................................................................................................10
Research Strategy......................................................................................................................10
Methodology & Tools................................................................................................................11
CHAPTER- 5 DATA ANALYSIS AND FINDING.....................................................................14
CHAPTER — 6 CONCLUSION AND RECOMMENDATIONS...............................................29
REFERENCES..............................................................................................................................31

Title: The influence of staff engagement strategies on overall productivity and performance of
organization: a study case of Sainsbury in the UK
CHAPTER-1: INTRODUCTION
Background of the study
Staff engagement refers to the concept of involving employees in the important activities
of the companies. The concept of staff engagement is aligned with the motive of assuring
motivation to the staff in organization. So, their morals and values can be boosted in high
manner. Also, implementing staff engagement strategies in organization enables company in
terms of facing competitive scenario. Furthermore, it helps in reducing staff turnover and
increases the productivity of the employees. Along with this, it also assures effective work
culture in organization. Currently, the large number of staff turnover has been faced by the
companies and the major reason behind this is entitled with the ineffective implementation of
staff engagement strategies (Khalid, Butt and Satti, 2018). Thus, the implementation of effective
strategies in context of staff engagement is highly mandatory in the organization. The present
research will shed a light over the importance of staff engagement in organization and the
implication of effective strategies in order to ensure effective staff engagement and success of
organization in context of Sainsbury. Also, the major issues of staff engagement will also be
analysed within conducting the study. Furthermore, the rationale and problem statement
regarding the topic will be highlighted. Effective literature review in context of topic will be
performed, appropriate research methodologies will be described and the final outcomes will be
revealed.
Aim
“To identify the impact of staff engagement strategies on overall productivity and
performance of organization: a study case of Sainsbury, UK.
Objectives
 To analyse the concept of staff engagement.
 To evaluate the barriers that can affect Sainsbury to implementation of staff engagement
strategies.
 To analyse the extent to which staff engagement strategies may influence organizational
productivity and performance.

 To identify potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance
Research questions
 What is the concept of staff engagement?
 What are the barriers that can affect Sainsbury to implementation of staff engagement
strategies?
 What is the extent to which staff engagement strategies may influence organizational
productivity and performance?
 What are the potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance?
Problem statement
There are numerous issues and problems that are aligned with the research area and those are:
 Poor communication in the organization leads to reduce staff engagement.
 Less value towards the employees in organization leads to decrease their morals and
values.
 Stress of work generates pressure over the mind of employees that result in high staff
turnover rates.
 Inadequate information and education in context of the job of employees impacts staff
engagement.
 Ineffective coordination among the members impacts the staff engagement.
 Not involving employees in decision-making reduces the morals and values of employees
and impacts their working procedure.
Rationale
Currently, the rate of staff turnover has been increased on a high note in organizations
and the major reason behind this is concerned with less satisfaction of employees. Thus, it is
important to analyse the major issues that are decreasing staff engagement and increasing staff
turnover rates in companies (Turner, 2019). However, the companies are trying their best still,
there are large number of efforts required in order to implement the effective staff engagement
strategies. It is mandatory that is organization staff must feel valuable as the treatment towards
employees is directly link with the productivity of the employees. Employees are concerned with
large number of needs that has to be full-fill in terms of assuring efficient staff engagement in

organization. Therefore, the research topic has been considered as one of the most crucial and
vital topic in context of putting light over the major attributes that are related to staff
engagement.
Scope
The scope of research is wider in terms. The outcomes can be used by different
organizations in context of having idea with respect to adopting effective staff engagement
strategies. Also, the scholars can use the outcomes in regards of adopting knowledge related to
research topic.
Overview of methodology
The research has been conducted within adopting appropriate research methodologies.
The quantitative type of research has been adopted. In context of research strategy, survey has
been selected. The analyst is seeking advantage of Positivism research approach. Furthermore,
primary and secondary procedure are selected in terms of gathering facts & figures. In context of
primary data the researcher is using questionnaire and in context of secondary data, books,
journal & article has been reviewed. In order to perform sampling, sample size up-to 30 is being
selected which are the employees of Sainsbury.
CHAPTER-2: LITERATURE REVIEW
Theme1: Understanding the concept of staff engagement
Parent and Lovelace, (2018) Elucidates that, staff engagement is associated with the
purpose of engaging employees and workers in organization. It takes large amount of efforts that
assures effective staff engagement in companies. It has been further said that, the rate of
effective staff engagement ensures the effectiveness of organization as well. In similar manner
Verčič, (2021) said that, staff engagement is directly linked with the organization's growth and
success. The concept of staff engagement is mainly concerned with developing job morale for
the employees. Also, the job satisfaction has been assured to the employees in organization.
Thus, employees who are associated with high rate of job morale and job satisfaction provides
complete dedication towards their work. Staff engagement is wider in scope as it does not only
concern with increasing the morale of employees. Furthermore, it develops employees from all
aspects. Also, it contributes in the development of organizations. Moreover, this concept

generates effective workplace that assures higher positivity in environment. Thus, it helps in
reducing staff turnover rates in the companies as the major reason behind the turnover of
employees is concerned with fewer morals and motivation. However, staff engagement focuses
on these attributes on prior note. Therefore, the concept of staff engagement has been proven
highly effective in managing the employees in organization and assuring their higher
productivity.
As stated by George and Massey, (2020) staff engagement plays vital role in assuring
effective contribution from all aspects. Whether it is about delivering effective workplace
environment to the employees or increasing the involvement of staff in organization. In an
organization if staff is not involved in major activities then, it leads to create direct impact over
the working pattern of the organization. Therefore, within ensuring effective involvement of staff
the major focus has been made over the creating effective workplace environment in
organization. On the contrary note Turner, (2020) has said that, inclusion of higher staff in
confidential activities of organization can lead to create the large number of complexities for
organization. Often, the confidentiality of organization gets impacted in negative manner. Thus,
staff engagement needed to be performed within ensuring the effective strategies that depicts the
limitations as well. Otherwise, it can result in creating larger complexities for organization as
well. The staff engagement often helps in creating the employee’s loyalty towards organization.
Loyalty is one of the most important attribute that boost up the morals and interaction among
subordinates and superiors. Thus, staff engagement plays vital role in improving loyalty of the
employees. As in staff engagement, employees and workers have been involved in the major
activities of the organization. As a result, this creates higher values in employees in context of
performing task in effective manner. The loyalty has been developed in employees towards their
work as they are getting involve in mandatory task and activities of organization.
Khalid, Butt and Satti, (2020) Elucidates that, productivity of employees has been
increased on a higher note within ensuring staff engagement. When the employees have been
involved in task and activities in effective manner then, it leads to impact their working skills.
Also, training and development that has been considered as vital elements in terms of increasing
staff engagement has been performed for employees. As a result, this leads to create the higher
skills in employees. As a results employees perform their task in efficient manner. Also, they got
the opportunity of experiencing development in effective manner. Hence, staff engagement

increases the productivity of employee along with creating effective strategies for development
towards employees. Thus, this clearly depicts that, staff engagement is directly linked with the
productivity of employees and it creates effective workplace environment for employees that
leads to create higher rate of productivity towards employees. Thus, concept of staff engagement
is highly important from all aspects.
Theme 2: Barriers in implementing staff management strategies
According to Kwon, K. and Kim, T., 2020, the companies can face various barriers while
implementing the staff management strategies. The resources used in the day to day job might
increase the stress for the employees whose reason might be increasing job demands. The
innovation which the company needs from their employees will reduce the effectiveness of the
employees which will be affecting the organization. Employee's of the company might adapt the
strategies of the company as it make them capable of dealing with various challenges. This
barrier will not be beneficial for the management while they will be trying to implement the
strategies they have formed. These strategies are for the employee's and the barriers which occur
are also related to the employee's. In accordance with Larasati, D.P. and Hasanati, N., 2019 have
said that it is important for the company to provide consideration to their employee's as it will
help them to improve the growth of the company. As millennial generation are those who want
to feel connected to their organization if they want to work there. There are various barriers such
as lack of support, incompatibility of information, wrong perception, approach conflict,
employees resist, inaccuracy and various others. This will stop the management while
implementing the strategies which are formulated. These barriers are not beneficial for the
management as it will stop them from achieving the objectives of the organization. The
management will not be able to make their employee's efficient and effective which will put
negative impact on the image of the company.
According to POHORIELOVA, 2020, for achieving the goals of the business it is
important that the company adapts the strategies which are important for the employees of the
company. He wants to understand the factors which affects the behaviour of an employee in the
organization. So that it will help the company to overcome those factors so the employees of the
organization can be satisfied with their work. The barrier will affect the implementation of the
strategy which will affect the working of the organization which is not good for the growth of the

organization. He also wants to understand the actions which are required for the organization to
take so that the employee's of the company can work according to their suitability. This will not
be beneficial for both the company as well as employees. Company's are facing labour turnover
because they are not able to implement the strategies which eventually increase the cost of the
company. In the viewpoint of Myasoedov, and et.al., 2021, there are frequent transformation
which occur in the business world which is affecting the functioning of the business. These
changes are also being treated as the barriers as the management have to frequently change the
strategies which are formed for conducting the business. There are various new companies which
are being launched in the market for which they have to change their method of working. As the
competition increase the need for innovation in the industry also increase. It is because the need
for the growth of the business is important which is supported by the innovation which takes
place in the industry. There are various economic and social processes which are taken into
consideration in the future. This will give opportunities to the business to grow in the market
which will be supported by their employees. It will happen only when the employee's are
satisfied with the work of the company. This will also increase the resistance level among the
employees as they might not want to work in the organization.
Theme 3: Influence of Staff management strategies on organizational productivity and
performance
As per the viewpoint of Li, Liao, and Albitar, 2020, the firms should improve the sense of
responsibilities which they have towards the environment of the company. As it will help them to
create competitive advantage as well as enhance the innovation happening in the company. This
will eventually improve the firm value in the market. If the employees are satisfied with the
environment of the company they will do various innovations for the company which will
eventually benefit the company in growing the revenue. It is very important for the organization
to establish a connection with the employee's as they are the ones who are contributing to the
work of company. The author also states that the finding of the study conducted is relevant for
various people which leads to increase in the reliability of the company in the market. In
accordance to these Men, O’Neil, and Ewing, 2020 views are that the staff management
strategies have various benefits for the company. Such as it increase the performance as well as

productivity of the organization which makes them organization reliable in the market. It will
also help the management to provide satisfaction to its employees and increase morale which
will motivate them to do further innovations for the company. Employee's can also be provided
use of social media in the office as it will provide transparency for the identification of
organization. If the management is transparent then it will ensure that the employee engagement
activities will be successful for the management of the company.
According to Aburumman, and et.al., 2020, there are various human resource
management practices there are various strategies which will improve the satisfaction of
employee's. These strategies can be performance appraisal, training and development as well as
promotion and various others. This will ensure that the employee of the organization will want to
work with the current organization for a longer period. The employees will also be providing
their contribution to the growth of the organization. The strategies will motivate the employee's
to work in effectively in the organization which will eventually improve the profit and
performance of the organization. There are various theories which are adopted by them to
support their view. If the employees of the organization are satisfied with their work they will do
the work according to the needs of the company. It is because their needs are being fulfilled by
the company which motivates to work for the company. Employee's are the main asset of the
company as they highly contribute to the growth of the organization which improves the position
of the company in market. In accordance to this Papa, and et.al., 2018 that acquisition of
knowledge is most important for the innovation in the performance of the employee's as they will
provide their whole support to the company. It will also improve the relationship of human
resource management and the employee's. It is said that if the employees are satisfied with the
work they will want to contribute to the growth of the company for which they will improve their
performance in the company. Knowledge acquisition and innovation in the performance have
positive because if the employee's have more knowledge they will be able to provide innovative
ideas to the company. This type of employees ensure that the organization will progress as they
will also progress with the company. The satisfied employees tend to work in better manner as
they will want to grow in their field. It will help them to improve the career plan as they will be
able to get success in the work they are doing for the company and for themselves.

CHAPTER – 4: RESEARCH MEHODOLOGY
Research Approach
Research approach is considered as plan and procedures which is for completing the
research. This will guide the researcher in the direction which will be beneficial for completing
the research in efficient manner. There are mainly 2 types of research approach quantitative and
qualitative. For completing the research quantitative research approach is used. Quantitative
research approach focus is on measuring the objectives with the help of statistics, mathematics or
numerical value. These are collected with the help of various methods which will provide benefit
for the researcher. It is because it is suitable for completing the objectives of the research in
effective manner. In the researcher will manipulate the data which is obtained to reach to the
conclusion. Quantitative approach is beneficial because of the data it provides is in numerical
form which provides accuracy in the analysis. It allows the researcher to increase the sample size
of the report as data can be collected electronically in easy manner. This research approach
improve the efficiency of the researcher for identifying the required data for the researcher.
There are various real time issues or solutions which can be found with the help of the research
approach. The samples used in this research will be random which will minimize the errors in the
result. As it will allow the researcher to have samples without any biasses in the data (Tian, and
Robertson, 2019).
Research Strategy
It is the plan which is required in conducting the study. It works as a guide for the
researcher for monitoring, planning as well as executing the whole study (Zhou, Fan, and Son,
2019). There are various ways which can be taken in quantitative research approach which will
provide the data required to the researcher. This research can have be based on observation,
survey, experiment and various other. This will provide information which is relevant for the
study. The current study take the use of survey which will be used in the gathering the data
required for the research. It is will ensure that the data gathered will be valid and useful in the
research. The data will help to analyse the objectives with efficiency and will provide the
answers which are important for completing the report. This answers will be reliable for the
researcher as they will be able to identify the issue which they are facing. Survey will reduce the
cost of research as it will incur cost of generating the questionnaires. It is also convenient for the

researcher to gather the data with the help of survey as various people can be contacted in a
particular time period. The online survey method has easy to reach to various people in the study
area. The results gained with the help of survey will be precise as the respondents have
themselves filled the form for researcher. It is also easier to sort the data for the process of
analysing.
Methodology & Tools
This is procedures which is set for conducting the research which provides the answer
which are necessary for the research. It helps to analyse the information which is gathered on the
topic with the help of various tools. These tools are beneficial for the researcher as it work as a
support for them which ensure that the data collected will be utilized for the benefit of the
research (Pandey, and Pandey, 2021). For this research questionnaire is used which will provide
various sort of data which is relevant for the researcher for conducting the research. It will help
the researcher to gain the information which he wants. It is because the questionnaire will
contain the questions which are relevant for arriving at the conclusion. This will be beneficial for
the cost basis for the researcher. He is able to reach to the people with fewer cost and does not
have any problem in increasing the size of the research. Secondary research is also used in the
study as it will help to gain various information based on the topic. As it help the researcher to
review the work done by the other authors. This will provides various additional viewpoint
which will be beneficial while making the decision for the business. It is done in the form of
literature review which have various themes included in this. This evaluation will have various
benefits as it is also budget friendly for the researcher as he have easy access to various articles
which provides various sort of information required for conducting the research and with
accuracy.
Sampling approach
Sampling is based on the process in which describe principle and used by selected
members within large population. It is the right way to understand that how large number of
populations showing an interest towards research study. In another words, it has been focused on
the large population and scholar have no specific choice but they have targeted a number of
different cases. In the research study, it have been selected simple random technique sampling
approach because it plays an important role to target wide range of purposes and also handled the

unbiased situation. Simple random technique is likely to be selected as part of sample and
generating accurate results or outcomes. Ideally, the size of sample is 30 employees. Researcher
is able to apply simple random technique in order to handle in proper manner. On the other hand,
it argue that identify the importance of theory but it is difficult to perform appropriate practices.
So, it would require to be working with large size of sample and manage the realistic challenges
in proper manner.
Research design
It refers to the framework of market research approach and techniques that are selected
by investigator. The significant use of design is that when researchers allows them to utilise the
different methods which has become suitable for study. The research design can be divided into
different groups: - exploratory and conclusive. In the project, scholar have chosen exploratory
design approach and focus on the research questions. In some cases, it may be performed change
in the direction of study at certain aspects.
In qualitative research study, researcher can choose exploratory design and generate
finding that are useful in descriptive manner. That’s why, it should be considered exploratory
design and useful to make important decisions. Undoubtedly, the exploratory research implies
and explore the particular research questions but it does not intend to give better offers and
solutions. This kind of thing is helping to conduct research and identify the problem. In some
situation, it is not clearly representing the situation and identify nature of the problem. When
conducting the exploratory by researcher to do some changes and willing to adapt new
evaluation.
Research philosophy
It is defined the important approach in order to create or develop belief on the data or
information which can be gathered, collected and analysed in proper manner. By using research
philosophy, investigator deals with the current aspect of authenticate sources and gaining more
knowledge through development. In another way, it will be creating a brief idea of knowledge
and engaged in the knowledge, completing the project.
In research project, the scholar have chosen intepretivism concept and associates with
position of philosophies, diversify the approach. The primary aim of researcher can be assumed
the reality which access the level of social constructions in the context of meaning, language. As
per consider the intepretivism approach, it is an essential aspect to maintain and control

differences between individual’s. In some cases, it focused on the identifying actual meaning of
research and reflects different kind of issues or problems.
Data collection method
It is based on the process in which collecting or gathering large amount of data or
information from relevant sources. But sometimes, it is difficult to find the solutions of particular
problem. Typically, research method can be categorised into different ways:- primary and
secondary data collection.
In this study, the scholar have been chosen primary data collection in order to collect
relevant data from different sources. In the context of primary data collection, the scholar can be
used the questionnaires and survey to gather necessary information. Therefore, it provide the
better idea for researcher to generate unique findings. The use of primary research is all about the
way in which focused on the descriptive data and developing brief insight on the areas of current
research, identifying the nature of aim & objectives.
Ethical Considerations
Ethical considerations are defined the collection of values, principles that are followed while
identifying human behaviour. In the research study, ethical considerations are playing an
important role to set out the best practices, design. It helps to manage and control the overall
performance of study. During research analysis, it has been considered the ethical principles in
order to maintain and control study patterns.
 Participants of research cannot be harmed another one and trying to respect the dignity of
other members.
 Handling the protection of security or privacy in research participants.
 It will try to avoid any kind of misleading situation and create a strong relation to the
research.
 It can be maintained the transparency and consistency in the research study.
 Considering the situation of privacy and security management in order to handle sensitive
information.

CHAPTER- 5 DATA ANALYSIS AND FINDING
In this section, it has been conducting the research analysis through questionnaires’ survey to
identify the opinion of respondents. By using questionnaires, it is targeting the respondent’s and
identify how staff engagement strategies will be improving the entire business performance.
Analysing data or information are becoming important aspect for research study and focused on
identify opinion or view point of researcher. In this section, it is focused on the staff engagement
strategies that helps to enhance the entire business profitability and productivity.
Theme: 1 Staff engagement strategies will enhance the overall business productivity as well
as profitability.
Q.1 Do you think that staff engagement strategies will enhance the overall business
productivity as well as profitability?
Options Response
Highly agree
Agree
Highly disagree
Disagree
10
8
7
5
Total 30
Table: 1
Figure: 1

Data Interpretation-
In above analysis, it has been focused on the staff engagement strategies that are
supporting to increase the performance of enterprise. Based on the figure-1, each and every
targeted audience such as employee’s of sainsbury’s share their opinion. It also captured their
view or opinion and identify that 10 respondents are highly agree, 8 respondents are agreed, 7
respondents are highly disagree and 5 respondents are disagree. Maximum people can agree with
the concept because they were observed in the current scenario and determine that staff
engagement strategies are directly interconnected with level of business productivity as well as
profitability.
Theme: 2 evaluate the barriers in the implementation of staff engagement strategies.
Q.2 Is it possible to evaluate the barriers in the implementation of staff engagement strategies?
Options Response
Highly agree
Agree
Highly disagree
Disagree
8
8
7
7
Total 30
Table: 2
Figure: 2

Data Interpretation-
In above analysis, it has been concluded that identify certain kind of barriers in the
implementation of staff engagement strategies. It include lack of coordination, poor strategy
planning. These kinds of issues are majorly affecting the business performance so that it requires
focusing on the effectiveness or challenges Based on the figure-2, each and every targeted
audience such as employee’s of sainsbury’s share their opinion. It also captured their view or
opinion and identify that 8 respondents are highly agree, 8 respondents are agreed, 7 respondents
are highly disagree and 7 respondents are disagree. Maximum people can agree with the concept
because they were observed in the current scenario and determine barriers related to the staff
engagement strategies and affecting the business capability.
Theme: 3 Relationship between organizational performance and employee engagement improve
by engagement strategies.
Q.3 Do you believe that relationship between organizational performance and employee
engagement improve by engagement strategies?
Options Response
Highly agree
Agree
Highly disagree
Disagree
9
9
7
7
Total 30
Table: 3

Figure: 3
Data Interpretation-
In above analysis, it has been determined that relationship between organizational
performance and employee engagement is helping to improve or manage by use of engagement
strategies at workplace. Based on the figure-3, each and every targeted audience such as
employee’s of sainsbury’s share their opinion. It also captured their view or opinion and identify
that 9 respondents are highly agree, 9 respondents are agreed, 7 respondents are highly disagree
and 7 respondents are disagree. Maximum people can show both positive as well as negative
repose. The reason for sharing response of respondent’s means that identify their experience
when they have gained in the workplace. So, it easily find the best outcomes.
Theme: 4 the excitement coming among staff members by using engagement strategy.
Q.4 Do you feel that the excitement coming among staff members by using engagement
strategy?
Options Response
Highly agree
Agree
Highly disagree
Disagree
11
9
7
3
Total 30
Table: 4
Figure: 4

Data Interpretation-
From above discussion, it has been summarized the concept of excitement coming among
staff members by using engagement strategy. Based on the figure-4, each and every targeted
audience such as employee’s of sainsbury’s share their opinion. It also captured their view or
opinion and identify that 11 respondents are highly agree, 9 respondents are agreed, 7
respondents are highly disagree and 3 respondents are disagree. Maximum people can show both
positive as well as negative response. The reason for sharing response of respondent’s means that
identify their experience when they have gained in the workplace. So, it easily find the results or
outcomes.
Theme: 5 Sainsbury’s has shown the interests in the staff engagement strategies when making an
important enterprise decisions.
Q.5 Do you feel that Sainsbury’s has shown the interests in the staff engagement strategies
when making an important enterprise decisions?
Options Response
Highly agree
Agree
Highly disagree
Disagree
12
9
8
3
Total 30
Table: 5
Figure: 5

Data Interpretation-
In above chart, it has been analysed the concept of staff engagement strategies plays an
important role in the organization. The main focuses on the Sainsbury’s, when they were
showing interests in the staff engagement strategies when making an important enterprise
decisions. Based on the investigation, it has been targeting respondents such as employees of
Sainsbury’s and identify their opinion. So, it has been conducting data analysis and understands
that 12 respondents are highly agree, 9 respondents are agreed, 8 respondents are highly
disagree, 3 respondents are disagreed. In this way, it has been gathering the opinion of audience
because they can share their idea on the basis of experience, when they have gained in the
workplace.
Theme: 6 Sainsbury’s has managed and controlled operational activities by using staff
engagement strategies.
Q.6 Do you think that Sainsbury’s has managed and controlled operational activities by using
staff engagement strategies?
Options Response
Highly agree
Agree
Highly disagree
Disagree
10
9
7
4
Total 30
Table: 6

Figure: 6
Data Interpretation-
Based on the investigation, it has been summarized that Sainsbury’s focuses on the
managing and controlling the business operation’s activities but it can be handled through staff
engagement strategies. It plays an important role in the organization to achieve desirable goals or
objective. On the basis of analysis, it has been focused on the different respondents where they
can share their opinion or view point. So, it can be determined that 10 respondents are highly
agree, 9 respondents are agreed, 7 respondents are highly disagree, and 4 respondents are
disagreed. It has been examined that maximum employees have shared positive response and
agreed with the use of employee engagement strategies.
Theme: 7 to fulfil all requirements for employees at workplace through staff engagement
strategy.
Q.7 Is it possible to fulfil all requirements for employees at workplace through staff engagement
strategy?
Options Response
Highly agree
Agree
Highly disagree
Disagree
9
9
7
5
Total 30
Table: 7

Figure: 7
Data Interpretation-
Based on the analysis, it has been focused on the specific requirements for employees at
workplace and using appropriate staff engagement strategy. Whenever it can be handled the
business capacity which requires to understand the demand of staff members so that they will try
to implement innovative idea in the business and achieve desirable goals or objectives.
Therefore, it has been conducting interpretation and identify the opinion of respondents. To
collect their personal response such as 9 respondents are highly agree, 9 respondents are agreed,
7 respondents are highly disagree, and 5 respondents are disagreed. Maximum targeted audience
have shown a positive aspect and supports in the business. The importance of research study is to
acquire knowledge and gain more information or data from different sources.
Theme: 8 the Amount of data or information make a correct decisions in regard to organization
productivity as well as profitability.
Q.8 Do you feel that appropriate amount of data or information make a correct decisions in
regard to organization productivity as well as profitability?
Options Response
Highly agree
Agree
8
10

Highly disagree
Disagree
7
5
Total 30
Table: 8
Figure: 8
Data Interpretation-
Based on the analysis, it has been focused on the appropriate amount of data or
information make a correct decisions in regard to organization productivity as well as
profitability. Whenever it can be handled the business capacity which requires collecting or
gather information from staff members so that they will try to implement innovative idea in the
business and achieve desirable goals or objectives. Therefore, it has been conducting
interpretation and identify the opinion of respondents. To collect their personal response such as
8 respondents are highly agree, 10 respondents are agreed, 7 respondents are highly disagree, and
5 respondents are disagreed. Maximum targeted audience have shown a positive aspect and
supports in the business.
Theme: 9 Staff engagement strategies plays an important role in the business production and
sales.
Q.9 Do you believe that staff engagement strategies plays an important role in the business
production and sales?
Options Response
Highly agree 6

Agree
Highly disagree
Disagree
9
7
8
Total 30
Table: 9
Figure: 9
Data Interpretation-
In above chart, it has been examined the statement related to the staff engagement
strategies which plays an important role in the business production and sales. Typically, it
focuses on the overall business productivity as well as profitability. It depends on the capacity of
staff members and identify how they can handle multiple tasks in proper manner. Most
importantly, business manager will try to implement staff engagement strategy and engage with
employees at workplace. This will help to find the behaviour, attitude of employees. Based on
the interpretation, it has been collecting the opinion of target audience. To collect their personal
response such as 6 respondents are highly agree, 9 respondents are agreed, 7 respondents are
highly disagree, and 85 respondents are disagreed. Maximum targeted audience have expressed
their positive response and supports in the business productions or sales.
Theme: 10 Staff engagement strategies supports in the job satisfaction of employees.
Q.10 Is it possible that staff engagement strategies supports in the job satisfaction of
employees?

Options Response
Highly agree
Agree
Highly disagree
Disagree
11
9
7
3
Total 30
Table: 10
Figure: 10

Data Interpretation-
In above table, it has been concluded that staff engagement strategy is always supports
job satisfaction level of employees in the workplace. Thus, it focuses on the significance of
engagement strategy and identify its advantages or benefits. From data analysis, it has been
identified the personal response such as 11 respondents are highly agree, 9 respondents are
agreed, 7 respondents are highly disagree, and 3 respondents are disagreed. Maximum
employees can genuinely engage with colleagues, manager and always expect the high retention,
quality, customer satisfaction and innovation. These are considered the important aspects in
terms of staff engagement strategy. Essentially, it has found that employee engagement strategy
which means that increases the likelihood of staff members and establish a positive emotional
connection with enterprise.
Theme: 11 Do you feel that critical factors influencing the employee engagement at workplace.
Q.11 Do you feel that critical factors influencing the employee engagement at workplace?
Options Response
Highly agree
Agree
Highly disagree
Disagree
12
8
5
5
Total 30
Table: 11
Figure: 11
Data Interpretation-

On the basis of discussion, it has been concerned about the critical factors which plays an
important role in employee engagement and influencing staff members at workplace. Some kind
of critical factors are leading the employee engagement, which will be creating a feeling or
involved among potential staff members. It include selection, recruitment, designing, leadership,
empowerment and training, performance management. In order to gather opinion of
respondent’s, it should be considered the response’s and identify that 12 respondents are highly
agree, 8 respondents are agreed, 5 respondents are highly disagree and 5 respondents are
disagreed. Each and every one has shared their view point on the basis of workplace experience.
Theme: 12 Employee engagement influencing the performance management approach in the
Sainsbury’s.
Q.12 Do you believe that employee engagement influencing the performance management
approach in the Sainsbury’s?
Options Response
Highly agree
Agree
Highly disagree
Disagree
10
8
5
7
Total 30
Table: 12
Figure: 12
Data Interpretation-

Based on the analysis, it has concluded that employee engagement influencing the
performance management approach in the Sainsbury’s. This can be possible in the workplace,
when different staff members involved in the operational activities. So, it is important to manage
and improve the overall performance of enterprise. Analysing the relevant data and identifying
that positive benefits or advantages. The productivity and profitability of enterprise is depending
on the performance management. On the other hand, it has been determined that 10 respondents
are highly agree, 8 respondents are agreed, 5 respondents are highly disagree and 7 respondents
are disagreed. Each and every one are sharing their view point on the basis of workplace
experience.
Theme: 13 employee engagement impacts on the business success.
Q.13 Do you realize that employee engagement impacts on the business success?
Options Response
Highly agree
Agree
Highly disagree
Disagree
10
8
5
7
Total 30
Table: 13
Figure: 13
Data Interpretation-

From above discussion, it has been focused on the employee engagement that impacts on
the organization’s success. Without any doubt, the importance of employee engagement in the
context of business achievements. By using employee engagement, it is influencing staff
members to set up a specific leadership skills with support from top management. It drives and
creating a positive moral values. Analysing the relevant data and identifying that positive
benefits or advantages. On the other hand, it has been determined that 10 respondents are highly
agree, 8 respondents are agreed, 5 respondents are highly disagree and 7 respondents are
disagreed. Each and every one are sharing their view point on the basis of workplace experience.
Finding
Based on the study, it has been conducted the research and focused on the employees'
engagement strategies that helps to improve the overall business performance. In this study, it
has been representing the role of leaders those are considering the areas of improvement. As a
result, it can be useful to manage and control the recommendations of enterprise regarding the
engagement of staff members. The most important thing in the study is to analyse the importance
of employee engagement strategy which is always inspiring or motivating staff members in the
workplace. Based on the investigation, it has been analyse that 60%-70% respondent’s shows a
positive views on the concept of engagement strategy.
Discussion on the engaged staff members which can be delivered to improve the level of
individual performance and organization. Therefore, it has been suggested that involvement of
leader has become developed a creativity as well as innovative idea in the workplace. On the
basis of finding, 80% of employees are attracted to the engagement strategy and establish a good
coordination with other members. This kind of approach is generating a positive results as
increases the level of profitability as well as productivity. In Sainsbury’s, there is less effective
way to influence staff members and directly affecting their job performance level. Somewhere,
leaders who are implementing staff engagement strategies in order to improve the level of
customer satisfaction, profitability.
The findings of research have been expressed the effectiveness of enterprise and
developing a strong trust between staff members. In some area, it has been setting an expectation
which help to create or develop level of employee motivation. In this research, A successfully
implementing the employee engagement strategy and consider as an essential aspect to achieve
desirable goals or objectives. The project has proved that implementing some kind of strategies

which supports to improve level of coordination between staff members. On the basis of
interpretation, it has been measured the disengaged staff members and will be reduced the level
of production in the workplace. This can be happened due to the low customer service skills or
knowledge.
CHAPTER — 6 CONCLUSION AND RECOMMENDATIONS
It is concluded from the research that it is most important for the organizations like
Sainsbury to implement the staff engagement strategies. As it will help them to ensure that their
employees are satisfied working in the organization. It is analysed from the research that there
are various barriers which the company will be facing such as increased stress on the employee's,
lack of opportunities and various others. This will reduce the motivation of employee's to work
in the organization. It is also analysed from the research that the staff engagement strategies will
have positive impact on the staff. This is because they will have clear understanding about the
work they should do to help the company grow. The research is adopting quantitative approach
with the help of survey and questionnaire. The sampling techniques in the research is simple
random and research design is exploratory design. This is beneficial for the current research as it
helped to collect various sort of data for the business. The philosophy which is used is
Interpretivism which will support the primary aim of the research. From the findings of the
questionnaire it is analysed that staff engagement strategies have various benefits for the
Sainsbury. As it support the production and profit of the company which is helping the company
grow in the market. The strategy also motivate the employee's to come and work in the company
with enthusiasm as well as Sainsbury is giving importance to the staff engagement services. It is
concluded that the enterprise is effective in developing a strong trust between staff members.
This research has applied various types strategies which helped in supporting the level of
coordination which occur between the staff member. It is concluded from the research that the
organization is focusing on their employee's which is helping to improve the efficiency of the
organization and is very important for the organization to have employee's satisfaction as they
support the company in achieving its objectives. This research also concludes that the companies
should implement the staff engagement strategies.
There are various recommendations which can be given to the Sainsbury to improve their
staff engagement strategies. These recommendations will help the company to improve the

engagement strategies which will eventually improve the satisfaction of the employees. First can
be the company should fulfil their core values. This will motivate the employees to work for the
company as they think for their values which will depict that they will care for their employee's.
This will ensure that the employees of the company will also be fulfilling the needs of the
company like the company is doing. Second there should be transparency among the company
and the employee's which will make the employee's feel like they belong to the company. It is
because they will be included in the decision making of the company which will benefit the
company in the future (Jha, and et.al., 2019). Thirdly, Sainsbury should be able to recognize their
top performers in the company to ensure that they receive recognition for the work they have
done. This will motivate them to do the work which will bring them success and fame in the
company. Fourthly, the company should encourage their employees to provide feedback. It is
because it is important for the company to understand the needs of their employee's. As the
employee's needs are answered they will want to support the company to achieve its objectives in
the future (Book, Gatling, and Kim, 2019). This will help the company to fulfil their financial
goals effectively and efficiently. Fifth, they should invest in the well being of their employee's
such as they should provide fund for the treatment whenever they are facing some issues. It will
help the employees financially which will work as a motivator for them to work for the company
and it will help them to reach the goals which is established for the company. Lastly the
company should make their employee's accountable for the work they do. It will ensure that the
good work will be repeated and the work which is discouraging will be ignored. The above
recommendations will ensure that the company can improve their employee engagement
strategies which will motivate their employee's. Motivated employee's are working for the
welfare of the company as they help the company to grow in their market and achieve
competitiveness among their competitors.

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