Sainsbury's: Staff Motivation Schemes Impact on Employee Retention

This project proposal aims to analyze the impact of staff motivation schemes on employee satisfaction and retention within Sainsbury's. The research seeks to understand the conceptual framework of talent management, identify specific motivation strategies used by Sainsbury's, and examine the challenges faced in implementing these strategies. The project's significance lies in its potential to provide insights into effective talent management practices, contributing to both academic understanding and practical improvements in employee retention for Sainsbury's. The methodology includes a literature review, data collection, and analysis, with a timeline spanning several months. Ethical considerations are addressed through informed consent and data protection measures, ensuring responsible research conduct. The expected outcome is a comprehensive analysis of the relationship between staff motivation and employee retention, offering valuable recommendations for Sainsbury's to enhance its talent management strategies.

PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title
Impact of staff motivation schemes to employee retention
and talent management.
Section One: Title, aims, objectives
‘Introduction
Talent management basically involves the requirement of the human capital for a company and
also planning to meet the demands and needs. Its basically an organization’s ability to produce,
retain and recruit the most talented employees. In this report Sainsbury is chosen as the
organisation and the main aim is to analyze the influence of the satisfaction and retention of the
employees.
Talent management is referred as the process to identify, attract and retain talented staff
members with the objective to gain higher growth and success. Along with this, it is vital for a
company to focus on managing the talent as it assist to enhance productivity, improve brand
image and achieve competitive advantage at marketplace(Palander, 2019).
Talent management plays an important role within an organisation as it help in retaining talent
and hiring them that further leads company to execute all the activities in an effective and proper
manner(Zyablova, 2021). Along with this, it also allow an organisation to attract trained staff
members who brings creativity and new ideas at workplace that further leads towards attainment
of competitive advantage at marketplace.
For the present report, Sainsbury’s is taken into consideration. It is the second largest chain of
supermarkets which was founded in year 1863 and headquartered in London, UK. The company
has around 1430 shops globally which shows it has high market presence and growth as
well(Pandita, and Ray, 2018.).
Title or working title of project (in the form of a question, objective or hypothesis)
What is the influence of staff motivation schemes on the satisfaction and retention of
employees within an organisation?
Project aims and objectives (e.g. what do you wish to achieve? What do you want to learn to do?
What do you want to find out?)
Research aim:

To analyse the influence of staff motivation schemes on the satisfaction and retention of
employees within an organisation. A study on Sainsbury’s
Research Objectives:
 To gain knowledge about conceptual framework of talent management.
 To identify the staff motivation strategies used by Sainsbury’s for employee
retention and satisfaction at workplace.
 To examine the challenges faced by Sainsbury’s in implementing staff motivation
strategies for employee retention and satisfaction.
Section Two: Reasons for choosing this project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why you feel the topic is important)
One of the main reason to conduct this study is to gain insight about concept of talent
management along with its importance at workplace. Along with this, it help research worker to
know about the organisation and strategies used by them in relation to employee retention and
satisfaction. The present study assist investigator in both personal and professional context. In
relation to professional, it assist to know about talent management and how it is beneficial that
further help researcher in job opportunities and professional domain. In relation to personal, it
assist in learning as well as improving skills that is data collection, data analysis, communication,
time management and many more. Furthermore, this will also help in conducting future study in
a systematic and appropriate manner. Apart from this, the research will contribute to Sainsbury’s
to analyse the impact of staff motivation schemes that further help in reducing employee
turnover and enhance staff retention.
Section Three: Precedents and sources
Use of key literature sources and precedents to support your project objectives
Conceptual framework of talent management
As per the view point of Prarthana (2021), Talent management refers as the procedure which is
used by an organisation in order to attract, retain and hire talented staff members that impact
positively on their productivity and performance level. Along with this, the objective of talent
management is to improve business performance by various practices which make staff
members more productive. It is analysed that talent management plays an important role within

an organisation as it assists in improving performance, maintain positive working environment,
enhance productivity, improve brand image and also help organisation in achieving competitive
edge at marketplace (Talent management concept, 2021). Moreover, it also help a company to
retain its staff members for longer time period which is one of the major reason of an
organisational growth and success. It is determined that it is important for an organisation to
manage its talent in order to enhance its productivity and performance that is important for
dealing in this competitive marketplace.
Staff motivation strategies used by Sainsbury’s for employee retention and satisfaction at
workplace
According to the Thesis, (2012), there has been a proper research conducted for the purpose to
compare the employee retention strategies and practices of Sainsbury in the UK. There are
various staff motivation programs and strategies that are used by the organisation in order to
provide satisfaction and employee retention at the workplace. In order to motivate the
employees, a particular research has been conducted and various tools are used both in the
qualitative and quantitative manner in order to compare the employee retention practices. The
organisation focuses on adopting short term gains. As compare to its competitors the
organisation lacks in implementation of some important practices that involves communication,
extra benefits, management role and job empowerment.
Challenges faced by Sainsbury’s in implementing staff motivation strategies for employee
retention and satisfaction
As per the viewpoint of Reuters, (2019), the organisation has faced a lot of issues and
challenges in order to implement the various staff motivation strategies in order to satisfy the
employees at work place and employee retention. In order to deal with these issues the
organisation has focused on increasing a pay for the store staff. The company and its line
managers and leaders are focusing on motivating the employees and has also provided bonus
during the pandemic situation and has developed various strategies that can boost the morale of
the employees and motivates them to perform better in the organisation and achieve objectives.
In order to achieve organisational objectives it is very important for the company to constantly
work upon increasing the motivation level of employees and stimulating their minds to perform
better in the organisation that can help in achievement of both organisational goals and also
individual goals.
REFERENCES
Online

Talent management concept, 2021 [Online] Available through;
https://www.toolbox.com/hr/talent-management/articles/what-is-talent-management/
Talent management challenges, 2019 [Online] Available through;
<https://www.managementstudyguide.com/talent-management-opportunities-and-
challanges.htm>
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis
of their impact on talent retention. Industrial and Commercial Training.
Zyablova, D.A., 2021. The Importance Of A Talent Management System For The Strategic
Development Of Organizations. Business Strategies.
Palander, J., 2019. Self-initiated expatriates and their legal rights in Finland: Incentives and
obstacles to recruitment and retention. In Global Mobility of Highly Skilled People (pp. 275-292).
Springer, Cham.
Section Four: Activities and timescales
Activities to be carried out during the project How long this will take?
Development and analysis of ideas 15/01/2022
Writing proposal & ethics form 28/01/2022
Writing literature review 11/02/2022
Writing methodology 04/03/2022
Data collection and analysis 18/03/22
Writing Discussion and conclusion 21/04/2022
Milestone one: 15/01/2022
Milestone one target date (set by tutor):
Milestone two:
Milestone two target date (set by tutor):
Gantt chart: 21/04/2022

Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed by:

Tutor name: Date:

Research Ethics approval form
All students conducting research activity that involves human participants or the use
of data collected form human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully
with your unit tutor. Please complete this form in good time before your research
project is due to commence.
Section 1: Basic details:
Project title:
To analyse the influence of staff motivation schemes on the satisfaction and
retention of employees within an organisation. A study on Sainsbury’s
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?

Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
The participants is recruited with the help of probability sampling.
Describe the processes you will use to inform participants about what you are doing:
Consent form
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Through E-mail
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising
from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be
a brief summary of your findings in general)
Yes No

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In Laptop
How long will the data and records be kept for and in what format?
Around 6 months in pdf format
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply.
Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality

 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics
Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the
Research Proposal when submitting to Turnitin.