M&S Employee Retention: Impact of Staff Motivation Schemes Analysis

This report investigates the impact of staff motivation schemes on employee retention, focusing on a case study of Mark & Spencer (M&S). The research aims to understand the concepts of employee retention and motivation, assess the importance of employee retention within M&S, analyze how staff motivation affects retention in the M&S context, and recommend strategies for M&S to improve both employee retention and motivation. The report covers a literature review, research methodology, data analysis, and concludes with recommendations and implications for further research. Key areas explored include cost reduction, morale improvement, recruitment efficacy, customer experience, corporate culture, revenue increase, and employee engagement. The analysis emphasizes the role of motivation in fostering employee satisfaction, commitment, and ultimately, better organizational performance at M&S.

Project Report
Part 02

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Chapter Three: RESEARCH METHODOLOGY.........................................................................10
Research Approach....................................................................................................................11
Research Strategy......................................................................................................................11
Research methodology...............................................................................................................11
Research Tools...........................................................................................................................12
Sampling....................................................................................................................................14
Identify population and research site.........................................................................................14
Sampling strategy......................................................................................................................14
CHAPTER FOUR: DATA ANALYSIS.......................................................................................14
DATA INTERPRETATION.........................................................................................................16
Chapter Five: Conclusion, Recommendations, Implication for further research..........................23
Conclusion.................................................................................................................................23
Recommendations......................................................................................................................23
Implications for further research...............................................................................................24
REFERENCES..............................................................................................................................25

INTRODUCTION
Research is the creative and systematic work undertaken to increase the stock of
knowledge and managing all functions. To conduct a research there is need to understand the
topic clearly and develop thoughts to attain positive outcomes. In other words, research is the
creation of new knowledge and use of existing knowledge in a new and creative way which can
help to generating new concepts, and methodology. The present report is based on impacts of
staff motivation schemes which is used to to employee retention that supports to improve
business productivity and profitability. Employee motivation is the level of energy, commitment,
and creativity where organization's employees brings to their jobs. Employees are the assets of
organization who understand the goals and give their contribution to complete the goals and
objectives. The present report covers case study of M&S that is large retailing organization,
selling different types and design of clothes and home products which supports to develop
organizational productivity. This involves aims and objectives, research methodology, literature
review, and others by conducting research properly.
Research Aims and Objectives
Aims
The aim of this research is the analysation of employee retention in Mark & Spencer and
how it is impacted by staff motivation.
Objectives
 To develop understanding about the concept of employee retention and motivation.
 To understand the importance of employee retention within Mark & Spencer
 To analyse how staff motivation impacts employee retention in the context of M&S.
 To recommend strategies to M&S which contributes in employee retention and
motivation.
Research questions
 Q1. Does staff motivation concept help in employee retention for M&S?
 Q2. What are the ways in which employee retention effective for M&S?
 Q3. How staff motivation impacts on employee retention in context of M&S?
 Q4. What strategies to M&S could be used to contribute in employee retention and
motivation?

Rationale
Employee motivation is the main practice which is used by organization to satisfy their
staff and develop business performance. This is most important for company to understand
employee's demand and put efforts to resolve all issues. If employees are not motivated and
satisfied then it will be challenging for company to operate their business. The reason of
conducting present research is to know importance of employee motivation schemes and
strategies which can be used by management to motivate and retain their staff for long period of
time. This report will help to develop understandings and knowledge about staff motivation in
context to personal and professional aspects. To develop personal knowledge, researcher will
develop their communication, management, and interpersonal skills which can help to improve
performance. In context to professional, it helps to improve knowledge about motivation and
retention which is used to complete business activities and functions at the workplace.
LITERATURE REVIEW
To develop understanding about the concept of employee retention and motivation.
As per view point of Eisend (2019), Employee retention is the activity of people
attraction and retaining people at the workplace which supports to develop the organizational
performance. This is important for an organization to understand what is happening around and
how to get people work in an organization. If employees are enough motivated and satisfied then
would be an opportunity to retain people in organization and gets work done. Motivation is the
continuous process that used to initiate, guide, and maintain goal oriented behaviours which can
help to develop business activities. This reflect something is unique that allows people to gain
valued outcomes by improving organizational performance. In relation to M&S, management
mainly focuses on the employee retention level and strategies which are used to operate a
business effectively. This is the part of business planning formulated by management for the
purpose of arranging people and get work done effectively. This is the part of strategy which is
used by management to bring changes by reducing risk and putting efforts. Employee retention is
the key of meeting to organizational success by engaging people in survey and managing all
functions effectively. The management states that an organization should be focus on theory and
factor of motivation which uses to creating satisfaction level and attain higher productivity. The
motivation theories are used by chosen organization to create job satisfaction between people

and attaining higher performance. This is a pathway which is used to change way of thoughts,
feeling, and behaving in order to complete the work and develop business activities.
To understand the importance of employee retention within Mark & Spencer.
According to Daniel (2018), Employee retention refers to ability of an industry to retain
its employees and managing work properly. The organization should have proper understanding
and knowledge about happenings and needs of people who ready to work collectively. This is
important for an organization to understand what their staff wants and how they could be
satisfied by organising and managing work properly. If there is lack of motivation and retaining
power then would be challenging to operate their business. In relation to M&S, importance of
employee retentions is defined below:
Cost reduction – The profitability and productivity of an organization mainly depends
on cost and its related activities which is used by business management for the purpose of
developing business. An organization needs many people who have good knowledge and skills
to perform their functions and activities. Employee motivation and retention is the main activity
that uses by organization for the purpose of arranging and managing people at the workplace that
leads to cost reduction. In relation to M&S, having good employees and motivation is used by
management which can help to retain people for long period and reduce the cost in selecting and
recruiting new employees that creates higher cost. Moreover, to provide training and
development programme to staff is another cause of increasing cost which could be control by
managers by retaining people for long period.
Morale Improvement – Employee morale is defined as practices to satisfaction, outlook,
and feelings of well-being where people ready to work continuously. Employees are those people
who gets ready to work and manage the functions properly. This is important for each
organization to understand what their staff wants and how they could be satisfied so that
employees could improve their morale and satisfaction level. In relation to M&S, management is
having major role as it understand needs of their employees and fulfil them effectively which can
help to develop business activities by improving morale.
Recruitment and training efficacy – Whenever there is vacancy in the organization
management are responsible to recruit the skilled and talented people who could understand the
work and contributes to complete the business activities. This is important for management to
understand how people would be satisfied and manage their functions in changing environment.

This can help to bring changes in existing activity and attain the higher performance. In relation
to M&S, management identify the vacant position and uses retention and motivation practices to
develop business performance by filling vacant position and recruiting skilled people who
participates to organizational goals through bringing changes and accomplishing business
performance. Employee motivation is used to influence and attract the applicants and give them
opportunity to work continuously that supports to develop business performance.
Better customer experience – For an organisation customer experience matters a lot
which is used by managers to attain higher performance and productivity. This is important for
organization to focus on motivation and retention as number of people visit the stores and make
buying decision that leads to good customer experience and maintain good performance. In
relation to M&S, better quality of customer experience is being provided by management which
can help to accomplish and attain their goals. The manager of company is those people who
identify requirements and put their efforts to complete the business activities. The person should
have proper knowledge and skills which uses by managers of make feel comfortable and develop
organizational productivity.
Improved corporate culture – The culture of organization is needed for people who
works collectively and manage the performance. It has been seen that culture of employees is
different as they belongs to other country and place that could create challenge for organization
to arrange and manage the work properly. This is important for a business industry to create a
corporate culture and manners at the workplace that can help to develop organizational
performance by retaining people for long period. In relation to M&S, having different culture
and values could be challenging for management to operate their business regularly so that
training and development programme provided to people which leads to higher employee
retention and motivation effectively. This can help to develop business activities and
performance by managing all functions and satisfying people.
Increased revenues – Employee motivation and retention is the process of satisfying
people and retaining for long period that supports to develop organizational performance. An
individual should have proper information and knowledge to understand what their employees
and customer wants and how they could be satisfied so that products and services are provided
accordingly. It can be said that company can improve their performance by bringing changes and

calculating the cost of employee replacement. In relation to M&S, all functions and activities are
managed by following motivation and retention practices that help to increase business revenues.
Improve employee engagement and satisfaction – A positive employee experience can
boost employee engagement as it create level of connection and dedication by managing all
functions as well as activities. This is important for an organization that their staff should be
engage in each task and function as it supports to develop business productivity. In relation to
M&S, employee retention is needed as it used to retain people for long period of time and
develop organizational performance. In relation to M&S, employee engagement and
commitment is needed between people as it bring changes and get ready to work well. Employee
feels good and comfortable if all functions and activities are properly managed which supports to
develop organizational productivity.
From the above it can be explained as employees retention is the key of improving
business performance and manage the activities. The people who ready to work continuously
have focused on motivation and retention power which is used to bring changes and higher
productivity.
To analyse how staff motivation impacts employee retention in the context of M&S.
As per opinion of Daniel (2018), Employee motivation is explained as enthusiasm,
energy level, commitment, and amount of creativity that an employee bring to the organization
on daily basis. In an organization number of people works collectively by sharing their
information and data as it supports to develop business activities. The meaning of employee
motivation is all about how engaged an employee feels in tandem to company's goals and how
empowered they feels. This is important for an organization to understand how their employees
will be satisfied and manage the work properly so that decisions are taken accordingly. The
impact of employee motivation on retention within M&S is defined below:
Organise different activities and events at the workplace – Employee motivation is
most important for an organization as it suggest how different business activity are going on and
manage the performance. In relation to M&S, human resource management is having major role
as it understand needs of employees and manage all functions properly. The company needs to
organise different activities and events at the workplace which supports to develop
organizational performance.

Ownership of work only comes through motivation – It has been seen that motivation
is the important activity and function which is provided by employer to their employees by
understanding their needs and satisfying the people. This can help to bring changes and higher
performance at the workplace. In relation to M&S, motivation is needed between people as it
supports to bring ownership at the workplace and increase business performance. This also helps
to maintain higher productivity and profitability in business industry.
Appraisals are important to motivate the employees – Whenever employees are able
to perform well and accept challenges then it is important that appraisals should be provided to
staff so that they feel good and gets ready to work continuously. For each employees motivation
is important which is provided by employer by analysing their existing performance. This can
help to improve business performance and productivity by giving appraisals to employees for
their well performance. In relation to M&S, human resource management is having major role
who used KPI tool to measure employee's performance and supports to retain skilled and
talented people at the workplace.
Make feel comfortable to staff – Employee motivation is the practice which is used by
company to retain their existing staff and engaged in all activities. This is important for an
industry to analysis the employee's activities and give their opinions to develop business
performance. In relation to M&S, staff motivation impacts positively on retention as it brings
changes in existing work and make feel comfortable to people which supports to improve
business performance.
Incentives, perks, cash prizes are a good way to motivate the employees – To
motivate employees, management needs to focus on incentives, perks, and cash prizes which is
the good way to motivate and retain staff. This is important for M&S, to understand needs of
employees and provide them incentives, cash prizes, and perks that boost their morale to work
and supports to develop organizational productivity. This also helps to manage the business
activities by managing changes and accomplish business goals.
From the above it can be explained employee motivation is essential task for each
organization which is used by managers to increase morale and develop business performance.
The employees are main assets of organization as they understand organizational goals and
contributes to business productivity and profitability. M&S is the large size cloth retailing
organization where number of people works collectively by bringing changes and managing

business performance. The human resource management is responsible to influence and attract
employees as they understand needs and put efforts to satisfy them which can help to increase
retention activity and supports to attain business goals. The management requires to bring
changes in their existing performance and manage the overall activities, which supports to
develop organizational productivity and profitability.
To recommend strategies to M&S which contributes in employee retention and motivation.
As per opinion of ….. employee retention and motivation is the important activity which
is used by management for the purpose of motivating and retaining people at the workplace. If
all functions and activities are properly managed then it will be opportunity to grow their
business and attain higher performance. The strategies to motivation is kind of planning which
formulates by management for the purpose of motivating and retaining people at the workplace.
Without motivation it could be difficult for company to attracts and retain their staff for long
duration as it affected business performance. In relation to M&S, schemes to employee
motivation and retention are used by management to improve business performance that are as
explained below:
Providing positive forms of feedback – This is important strategy which is used by
organization to influence and motivate their employees at the workplace. To improve the
business performance and activities, there is need to focus on feedback which can help to bring
changes and maintain higher performance. In relation to M&S, HR management should follow
this strategy by providing feedback forms and accomplishing business goals which supports to
develop organizational performance.
Create strong relation of the business with the employees – While working in an
organization it is important for management to create good relations with the employees as it
helps to manage all functions and attain competitive advantages. If there is good relations
between business and employees then it will be opportunity for organization to grow their
business and attain competitive advantages. In relation to M&S, management make the use of
motivation strategy by creating strong relation between business and employees which supports
to accomplish business goals and productivity.
Creating a positive working environment – The working environment is the main
factor which is used by organization to make feel comfortable to their staff and develop business
performance. If there is good and creative working environment then would be great opportunity

to grow their business and maintain higher performance. In relation to M&S, management
should create positive working environment by following positive working environment which
support to make feel good to people and develop organizational productivity.
Training and development – Due to culture difference and accepting changes at the
workplace could be challenging for organization to operate their business where it became
important to provide training and development program to their staff which can help to manage
all business activities clearly. In relation to M&S, management should understand the
requirement of training and put efforts to provide training program which can help to develop
organizational performance and productivity. The person should have proper knowledge and
skills which can help to manage all activities and functions as it supports to build employee's
confidence and retain people for long period.
Fulfilment of employee's needs and wants – For an organization it is important to
increase the level of motivation and retention by fulfilling employee's needs and make feel them
important part of organization. In business organization number of people works collectively
where it became important for organization to understand needs and fill it. In relation to M&S,
management are recommended to follow such strategy by filling employee's needs and wants
which supports to develop business productivity and profitability.
Recognitions and rewards – This is another strategy and planning used to create
awareness and giving rewards to their employees by managing all functions and activities. This
is important for business organization to recognise their staff and give rewards for their well
performance which can help to develop organizational performance and productivity. In relation
to M&S, management should follow this strategy by recognising ability of their staff and give
rewards that can help to improve business productivity and retain people for long period.
Chapter Three: RESEARCH METHODOLOGY
Research methodology refers to collection and analysis of data so that the investigator can
reach at meaningful results. It is a step by step process wherein data is collected, analyzed and
interpreted in an efficient manner. To conduct a meaningful study, appropriate research
methodology is highly important. Ample of points are covered in research methodology in terms
of research approach, strategy, methods of data collection and more (Eisend and Kuss, 2019). To
collect data, there are various sources can be used. Apart from this, it is also vital to use ethical

practices in order to accomplish the research in significant manner. In this context, the various
steps of collecting and analyzing the data are mentioned below:
Research Approach
It is an essential part of research methodology so that the researcher can collect significant
amount of data on a specific topic. It is regarded as a systematic procedure where ample of steps
are included from assumptions to data collection, interpretation and analysis. Research approach
is a philosophy or belief on a particular phenomenon. Selection of an appropriate research
approach is important to complete the project work in timely manner. Inductive and deductive
are the two research approaches. Inductive approach is based on development of a new rather
than continuing with the existing approach. On other side, deductive approach is related to using
numerical information to analyze the existing theory in an efficient manner (Daniel, Kumar and
Omar, 2018). Out of the two approaches, deductive approach has been select in current context
as it will help in evaluating the existing theory by numerical approaches so that appropriate
research outcome can be gathered in an efficient manner. With this, it is possible to analyze large
amount of data by using quantitative & numerical tools significantly.
Research Strategy
Plans are prepared during the research strategy so that adequate amount of data can be
collected. A step by step plan is prepared with an aim to provide proper guidance to the
investigator to attain the research goals. In this regard, different type of research strategies like
case study, survey, observation and more can be used (Worthington and Bodie, 2017). In current
context, survey research strategy has been selected as it is helpful in collecting wide amount of
information from respondents. Survey makes it possible to personally interact with the
participants so that the investigator can develop significant knowledge on the given topic.
Research methodology
A procedure that is applied to collect, analyze and interpret the information is known as the
research methodology. This is one of the crucial sections of research study through which, it is
possible to check the reliability and authenticity of research study. Two widely used methods of
research are given below:
Quantitative methodology: This research methodology refers to the collection of
numerical data and information. Statistical techniques are used here to analyze and make

interpretation out of available data & information. Due to the application of statistical tools, it is
possible to get authentic results in an efficient manner (Ndlovu-Gatsheni, 2017). It enhances the
overall reliability & validity of research study and further help in drawing meaningful outcomes.
Here, main focus is on measurement of numeric data through questionnaire, case study etc.
Qualitative methodology: In-depth and detailed information is gathered here to complete
the research study successfully. While collecting the information, researcher and participants
both c can interact with each-other. This method is significant in order to develop significant
knowledge on a particular topic (Clandinin, Cave and Berendonk, 2017). Apart from the relevant
information, it is possible to collect some additional data through body language and response of
the participants. Case study, group discussion , focus group are some major sources of qualitative
data collection & analysis.
Out of the two methodologies, quantitative methods have been chosen in current
context. It is because of high reliability and authenticity due to the use of statistical & numerical
techniques. Here, quantitative method has been implemented so that the data gathered through
questionnaire can be analyzed appropriately.
Research Tools
In research, tools are the instruments which are applied for data collection & interpretation.
Using appropriate tools is important in order to explore the existing field of study in an efficient
manner. Through research tools, it is possible to collect both primary as well as secondary
information. For this purpose, different research tools are case studies, questionnaires,
interviews, survey etc (Coombes and Ryder, 2019). For completion of present research work, a
questionnaire has been developed so that vast amount of information can be collected from
respondents on the given topic. Questionnaire is one of the significant tools to get reliable &
authentic primary information by recording response of various participant.
Questionnaires
Q1: As per you point of view, Do you have any knowledge regarding staff motivation and
retention?
YES
NO
Q2. What are the ways in which employee retention effective for M&S?