This research proposal investigates the impact of staff motivation schemes on employee retention within the UK retail industry, focusing on Morrison's supermarket chain. It aims to understand the concept of staff motivation, analyze its impact on employee retention, and determine strategies for enhancement. The proposal outlines a research methodology employing positivism and a deductive approach, utilizing surveys for data collection and thematic analysis for evaluation. The study intends to explore the relationship between motivation and retention, aiming to provide insights that can inform internal incentive programs and improve organizational productivity. The research employs both primary and secondary data collection methods, with a focus on a sample of 30 Morrison's employees selected through random sampling. This document is available on Desklib, where students can find more past papers and solved assignments.