Impact of Staff Motivation Schemes on Employee Retention: ASDA Study

This project explores the impact of staff motivation schemes on employee retention, using ASDA as a case study. The research investigates the concept of employee retention, evaluates the effectiveness of ASDA's motivation schemes, and identifies key factors that challenge employee retention within the organization. Through a literature review and quantitative research methodology employing surveys, the project aims to understand how motivation influences employee satisfaction, work quality, and overall retention rates. The study delves into ASDA's strategies such as financial rewards, employee recognition, and positive feedback mechanisms, while also addressing challenges like financial insecurity and work-life balance issues that affect retention. The findings contribute to understanding the relationship between motivation and retention, offering insights for improving employee retention strategies in similar organizations. Desklib provides access to this project and other resources for students.

Unit Number and Title Unit 11– Research
Project
Project Title Portfolio
IncludingProject
Proposal & Ethics Form
(Part 1)
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Table of Contents
Chapter One: Introduction p-p
1.1 Research Aim and Rationale p
1.2 Research Questions p
1.3 Research Objectives p
1.4 Significance of the Research p
Chapter Two: Literature Review p-p
2.1 Introduction of Literature Review p
2.2 Main Body (with Headings and Sub-headings) p
2.3 Conclusion of Literature Review p
Chapter Three: Methodology p-p
3.1 Research Approach p
3.2 Research Strategy p
3.3 Research Methodology p
3.4 Research Tools p
3.5 Sampling p
3.5.1 Identifying Population and Research Site p
3.5.2 Sampling Strategy p
Chapter Four: Findings p
Chapter Five: Discussion p
Chapter Six: Conclusion, Recommendations and Implications for Further
Research p
References
Chapter One: Introduction
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With the constant changing environment the uncertainty are arising a lot which decrease the
morale of the employee to work in effective manner. So motivating the staff is growing day
by day so that employee can retain in the organization. Staff motivation is defined as a
process by which employee energy level, enthusiasm, morale are being enhanced toward the
organization so that they can retain the talents within the company and can gain competitive
advantage out of it(De Sousa Sabbagha, Ledimo and Martins, 2018). Motivation is the word
which means “movers” which means moving. Staff motivation not only boosting their morale
but it is much more than enhancing their energy in such a way that they can work to acquire
the goals and objectives within the time. Enthusiasm staff is an assets for the organization
without which functioning of the business will be stop and they cant earn the profit. To study
the motivation of the staff the researcher has selected the organization ASDA. It is British
supermarket chain. The company was established in 1949 by Noel Stock dale and J. W.
Hindell. ASDA headquarter is in Leeds, United kingdom(Gordon, 2018).
1.1 Research Aim and Rationale
Research aim: To evaluate the impact of staff motivation schemes to gain higher employees
retention. A study on ASDA.”
Research rational: This research will help in developing personal and professional skill of the
researcher. At personal level it will help the learner to gain a detailed understanding about the
staff motivation. It will also help the researcher to know about the strategy that will help in
developing motivation and increase the retention. In professional level it will help in knowing
why staff motivation is necessary in cooperative sector and what are there impact on
organization performance. This will also help in developing the professional career of the
individual so that it can help in near future(Weuffen, Fotinatos and Andrews, 2021).
1.2 Research Questions
 What is the concept of employee's retention within an organisation?
 What are the impact of staff motivation schemes used by ASDA to gain higher
employees retention?
 Which employee's retention strategies adopted by ASDA to gain high quality of work?
 What are the major factors which make employee' retention more challenging within
ASDA?
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1.3 Research Objectives
 To understand the concept of employee's retention within an organisation.
 To evaluate the impact of staff motivation schemes used by ASDA to gain higher
employees retention.
 To determine the employee's retention strategies adopted by ASDA to gain high quality
of work.
 To analyze major factors which make employee's retention more challenging within
ASDA.
1.4 Significance of the Research
The main purpose to chose the topic “impact of staff motivation in employee retention” is to
gain the knowledge about how motivation effect the employee. This researcher will help the
employee to know why motivation is important for them and what all benefits they can
obtained by boosting this morale. The organization will also get the help by knowing the
various strategy that is used by them to increase the motivation of the staff. For the researcher
and the student it will help them to develop their skills and knowledge which can be used in
future in their development career (Bibi, Ahmad and Majid, 2018).
Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is that part of the research section which contain all the secondary data of
the selected topic. It is used by the researcher to gain a understanding of all the past published
data of the chosen study.
2.2 Main Body (with Headings and Sub-headings)
What is the concept of employee's retention within an organization?
In this view of Narayanan, Rajithakumar and Menon (2019), Employee retention is
the organization strategy which is used by the company to keep their talented staff for longer
period of time. This is used by the administration so that they can reduce the employee
turnover within the workplace and can create a positive working environment for their
employee. This concept is used by the company so that they can reduce their cost of hiring
employee and can also gain competitive advantages out of the. Managing employee is the
hardest job which is done by the HR department as they are the person who look for the
human resource. To retain employee, mangers need to design many strategy so that they can
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motivate the staff to work within the organization. Employees are the assets of the business
and their retention is important as if the turnover keeps on increasing g then the goals cannot
be achieves as well as productivity will also reduces. It is more effective for the companies to
retain the employee which is good for the business rather than recurting and orienting new
employee in the venture. Employees satisfaction and staff motivation are the two factor
which decide whether the employee will retain in the company(Yousuf and Siddiqui, 2019).
What are the impact of staff motivation schemes used by ASDA to gain higher employees
retention?
In the view of Dugovicova (2019), Staff motivation scheme directly impact in
employee retention. They both has positive relation if the employee is lee motivated then
retention will be high and if the staff is highly motivated then the turnover will be low. They
both goes hand in hand. ASDA uses various motivation scheme to retain their employee. One
of the scheme which is used by them is given financial reward to boost the morale. The
company gives perks and benefit to their staff in monetary term which help to motivate the
employee and this also affect in retention as the employee are earning extra benefits if that
work productively. Reward scheme are being using by the company to so that they cam
motivate as well as retain staff. The other scheme used by the ASDA is employee recognition
strategy which help the company in greater sense. The company identify the star performer of
the month and then gives gift which force the other employee also to work efficiently and
increase their motivation. This will increase the brand loyalty among the employee and will
willingly work for the business for longer time period(Pal, 2019).
Which employee's retention strategies adopted by ASDA to gain high quality of work?
According to Pandita and Ray (2018),There are various types of strategy that are
adopted by the ASDA to retain the employee as well as to gain high quality. First strategy
they acquire is providing positive feedback. This retention strategy help them as by providing
feedback employee will feel as part of the organization which will force them ton retain in the
company and can improve their work in more better way. Positive feedback should be given
to the employee on regular basis so that motivation will also boost. They also adopt the
strategy of health working environment because the working culture place a very important
role in retention and the quality of the work. Having a fun loving environment, initiative
creativity, good organization structure all play a role in providing effective work quality. To
retain the employee they also adopt the scheme of involving employee in decision making
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process. The ASDA staff are being motivated to actively take part in the organization
decision and take out good ides for the company. This is done by the company as it will help
them to gain trust on the enterprise and feel like they are valued which also give the benefit of
working in a more productive manner(Yi and et. al, 2021).
What are the major factors which make employee' retention more challenging within ASDA?
As per Johnson, and Pike (2018), Many of the staff of the ASDA has a insecurity in
term of finance. This financial insecurity among them made it impossible for the company to
retain the employee for longer period. This insecurity also enhance the turnover rate in the
business. This factor is the most challenging factor despite of giving reward in term of
monetary. There are some employee in the company who think of money a lot which
demotivate them and also their productivity towards the work is also low which forces them
ton leave the organization. The next factor which influence the retention is work life balance.
The majority of the employee of ASAD is of view that it is impossible for them to maintain a
proper balance between the work and the life which increase the rate of staff turnover. They
are dissatisfy by themselves as they are not able to work professional as well as personally.
This is the major challenge that company faces which are decreasing the retention rateIrabor,
and Okolie, 2019).
2.3 Conclusion of Literature Review
From the above literature review it is being concluded that there is a direct
relationship between the motivation level and the retention. If staff feel motivated then this
will help the ASDA to retain their employee and improve their quality of work. This also
help the company overall performance and can compete with their competitor in best way.
Retention also increases the cost of the company and if motivational scheme is adopted in
positive manner then the cost will also be reduce to recruit new employee.
Chapter Three: Methodology3.1 Research Approach
Research approach help the researcher in chosen the appropriate strategy to gather and
evaluate the data. They are classified into two category deductive and inductive approach. In
this researcher has chosen the deductive approach which help the in developing a detailed
understanding based on the literature review and will help in explaining the quantitative
data(Snyder, 2019).
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3.2 Research Strategy
There are various strategy through which actual and appropriate data can be gather.
Experimental, survey, action research, observation, literature review. In this topic investigator
has selected the survey strategy as it will help in collecting the wider data in systematic
manner. This also help in gathering large information in less time. This will also used to
collect information from an individual through filling their responses in the selected
tools(Kumar, 2018).
3.3 Research Methodology
Research methodology is a systematic procedures which is used to identify, collect.
Evaluate and analyses the information about the given topic. There are two type research
methodology quantitative and qualitative. Quantitative methodology is used when the
information is in the form of quantity which can easily be measured to get accurate
information and qualitative methodology is used when the information is not in based on
numeric value. I this research the researcher has chosen quantitative methodology because
the data is to be collected is in the form of numbers so that accurate evaluation can be
made(Novikov and Novikov, 2019).
3.4 Research Tools
Research tool is an instrument which is used to collect the information. Theses are
those equipment which are used by the researcher so that data can be obtained in actual
manner. Interview, questionnaires, case study etc., Are the types of research tool. In this
investigator has selected questionnaire to collect data as it will require less time and data can
be obtained in figures. This will also helpful for the respondent as it will provide choices to
answer the question and is most economical tool to collect the information(Bairagi and
Munot, 2019).
3.5 Sampling
Sampling is the statistical technique of selecting the respondent from the whole
population. There are two types of sampling techniques this are probability sampling and non
probability sampling. Probability sampling is a technique were respondent are selected
randomly and each and every one get an equal chance of getting chosen. No probability
sampling is the process were individual are selected by unfair way. They don't get an equal
opportunity of being selected(Ledford and Gast, 2018).
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3.5.1 Identifying Population and Research Site
To conduct this research the investigator has chosen the sample size of 30 employee
from the ASDA company and the research site to conduct this survey is the supermarket of
ASDA in UK.
3.5.2 Sampling Strategy
In this report the investigator has chosen the probability sampling so that the
employee of ASDA get an equal chance of being selected to respond they given question. So
that each employee has an equal probability of being chosen (Whicher, Philbin and Aronson,
2018).
Chapter Four: Findings (Data Analysis and Presentation)
Frequency Distribution Table
Q1) Do you think that motivating workforce in the organisation is
necessary?
Frequency
a) Yes 25
b) No' 5
Q2) As you are working in ASDA, do they formulate and develop
several staff motivation strategies?
Frequency
a) Yes 28
b) No 2
Q3) As per your gained experience in ASDA, what is the major staff
motivation scheme for retaining more number of employees in the
workplace?
Frequency
a) Arranging and organising learning and development sessions 6
b) Offering rewards and benefits as per employees performance 5
c) Giving timely appreciation and recognition 4
d) Creating career path and professional opportunities 5
e) Flexible working environment 10
Q4) As per your observation, is ASDA able to retain their talented and Frequency
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efficient employees from the above mentioned motivation schemes?
a) Yes 20
b) No 10
Q5) According to your perspective, what is the best retention strategy
adopted by ASDA for increasing the productivity of workplace?
Frequency
a) Motivating and encouraging employees 9
b) Real time communication 5
c) Increasing diversity and eliminating discrimination 8
d) Increasing employee participation and engagement 8
Q6) As per your experience, what are the factors that become barrier
while retaining talented employees within ASDA?
Frequency
a) Salary dissatisfaction 6
b) Lower growth opportunities 5
c) Unrealistic expectations 7
d) Outdated technologies 4
e) No work-life balance 8
Q7) If you get chance then what are the ways that could be adopted by
ASDA for mitigating challenges while retaining talented employees?
Frequency
a) Direct communication with employees 5
b) Properly structuring and making budget 6
c) Considering requirements and expectations of employees 8
d) Adopting latest technologies and techniques 5
e) Motivating and guiding workforce 6
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Q1) Do you think that motivating workforce in the organisation is
necessary?
Frequency
a) Yes 25
b) No 5
a) Yes b) No
0
5
10
15
20
25
25
5
Q2) As you are working in ASDA, do they formulate and develop
several staff motivation strategies?
Frequency
a) Yes 28
b) No 2
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a) Yes b) No
0
5
10
15
20
25
30 28
2
Q3) As per your gained experience in ASDA, what is the major staff
motivation scheme for retaining more number of employees in the
workplace?
Frequency
a) Arranging and organising learning and development sessions 6
b) Offering rewards and benefits as per employees performance 5
c) Giving timely appreciation and recognition 4
d) Creating career path and professional opportunities 5
e) Flexible working environment 10
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a) Arranging and organising learning and development sessions
d) Creating career path and professional opportunities
0
1
2
3
4
5
6
7
8
9
10
6
5
4
5
10
Q4) As per your observation, is ASDA able to retain their talented and
efficient employees from the above mentioned motivation schemes?
Frequency
a) Yes 20
b) No 10
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