Research on Staff Motivation Schemes and Employee Retention at Amazon

This project investigates the impact of staff motivation schemes on employee retention, focusing on Amazon as a case study. It begins with an introduction outlining the research aim, rationale, questions, objectives, and significance, emphasizing the importance of staff motivation for customer satisfaction and organizational success. The literature review explores various staff motivation strategies, including financial rewards, work-life balance, and employee involvement, and examines the relationship between these schemes and employee retention, highlighting benefits like cost reduction, experienced employees, and efficient recruitment. The methodology section details the research approach, strategy, and tools used for data collection and analysis. The project concludes by discussing findings, providing recommendations, and suggesting areas for further research, ultimately aiming to provide insights into enhancing employee motivation and retention within organizations like Amazon. Desklib provides access to this project and a wealth of study resources for students.

Research Project
1

Contents
Contents...........................................................................................................................................2
Chapter One: Introduction...............................................................................................................4
1.1 Research Aim...................................................................................................................4
Rationale for the research.......................................................................................................4
1.2 Research Questions..........................................................................................................4
1.3 Research Objectives.........................................................................................................4
1.4 Significance of the Research............................................................................................5
Chapter Two: Literature Review.....................................................................................................6
2.1 Introduction of Literature Review....................................................................................6
2.2 Main Body........................................................................................................................6
What do you mean by staff motivation schemes used in Amazon?.......................................6
Discuss relation between staff motivation schemes and employee retention?.......................7
What are the benefits of staff motivation schemes for employee retention in Amazon?.......8
2.3 Conclusion of Literature Review......................................................................................8
Chapter Three: Methodology...........................................................................................................9
3.1 Research Approach...........................................................................................................9
3.2 Research Strategy.............................................................................................................9
3.3 Research Methodology.....................................................................................................9
3.4 Research Tools...............................................................................................................10
3.5 Sampling.........................................................................................................................10
3.5.1 Identifying Population and Research Site...................................................................10
3.5.2 Sampling Strategy.......................................................................................................10
Chapter Four: Findings (Data Analysis and Presentation)............................................................12
........................................................................................................................................................20
Interpretation:................................................................................................................................20
Chapter Five: Discussion (Data Interpretation).............................................................................20
Chapter Six: Conclusion, Recommendations and Implications for Further Research...................21
REFERENCES..............................................................................................................................23
Research Ethics approval form......................................................................................................33
2

Chapter One: Introduction
Motivation is a process that is used for the purpose of stimulating and instructing
individual for achievement of laid organisation objectives. There are different motivation
techniques that can be adopted by organisation as per changing requirements (Akgunduz and
Eryilmaz, 2018). In present scenario there is analysis of the information about various staff
motivation schemes, evaluation of the relation between employee retention and overall benefits
that are associated with long term productivity of organisation.
1.1 Research Aim
“To analyse the impact of staff motivation schemes to employee retention.” A study on Amazon.
Rationale for the research
One of the main reason to conduct this study is to gain understanding about the impact of
staff motivation schemes to employee retention. In addition to this, it also help researcher to
know about relation among staff motivation and employee retention. It also assists investigator in
both personal and professional context. With reference to professional, it assist to know about
benefits gained by organisation due to staff motivation and why it is important for an
organisation (Kochan, Lansbury and MacDuffie, 2018). In reference to personal, it assist to learn
as well as improve skills such as time management, communication, problem-solving, data
collection, data interpretation and so on. Moreover, it will also help to conduct further studies in
future systematically and grab opportunities as well.
1.2 Research Questions
 What do you mean by staff motivation schemes used in Amazon?
 Discuss relation between staff motivation schemes and employee retention?
 What are the benefits of staff motivation schemes for employee retention in Amazon?
1.3 Research Objectives
 To assess information about staff motivation schemes used in Amazon
 To evaluate relation between staff motivation schemes and employee retention
 To determine benefits of staff motivation schemes for employee retention in Amazon
3

1.4 Significance of the Research
Staff motivation is one of the important aspect for an organisation in order to satisfy and
retain its customers for longer period. It is significant for companies to focus on providing both
monetary and non-monetary benefits to its employees as it motivate them to put their full zeal in
achievement of organisational objectives within set time period (Amollo, 2021). Moreover, this
research will help companies to know about how its employee feel when they get incentives,
bonuses, rewards and many more. Furthermore, this research will help organisation such as
Amazon to retain its staff members, improved brand image, increase productivity, meet with
targets and so on. Thus, the present study has high significance as it will help respective
organisation to gain competitive edge at marketplace.
4

Chapter Two: Literature Review
2.1 Introduction of Literature Review
It is one of the important section of the research as it involve the view point of different
authors on the particular topic. It is basically the secondary information which is gathered by
researcher through different sources that is books, articles, libraries, online polls and so on
(Fedotova, Tikhonov and Novikov, 2018). The main objective of literature review is to identify
gap and for this research question developed is given below:
2.2 Main Body
What do you mean by staff motivation schemes used in Amazon?
According to San Liversa, (2018) It is a form of technique which is used by organisation
to boost employee productivity and employee engagement. In this method non monetary
schemes are better than monetary schemes for promoting sustainable long term motivation
between employees. Monetary schemes also helped in motivation but their scope is very limited.
The strategies which are used by organisation to motivate employees are -
 Reward financially – It refers to provide financial benefits to employees in the form of
incentives, bonus, increments according to their work. This strategy is very effective for
increase the employee productivity and work efficiency in organisation. Without good
reward system employees are not able to do their work with satisfaction.
 Value work life balance – It is a very important part for employees because without
proper balance between work and life task are not completed in time. So for maintaining
these work life balance organisation created special strategy for employees (Motivation
schemes, 2018). It includes flexible timings according to shifts in organisation such as
night shift and morning shift. This strategy helps to reduce the work stress of employees.
 Listen to employees viewpoint or idea – It is a very essential element for organisation in
aspect of employees. Because without proper listening of employees viewpoint and ideas
company did not achieve their vision, mission and objectives. Listening employees view
point and ideas helped to create effective strategies for selling the various branded
products through their website (Employee Motivation, 2021). This strategy also helped to
increase the organisations profit.
5

After analysing the above information it is understood that Amazon highly followed the reward
financially strategy. Because in this strategy loyalty, motivation of employees are highly
increased. In this strategy better relationship are maintained between top, middle and lower level
employees in long term.
Discuss relation between staff motivation schemes and employee retention?
Staff motivation refers to increasing the level of energy, commitment and creativity of
employees in organisation It is necessary for employees to do the job with passion and interest.
When employees do the work passionately then organisation definitely achieve high profit. But
employee retention refers to employee leaving the jobs from organisation in a certain periods
whether it is voluntarily or involuntarily. Due to increasing employee retention have direct
positive impact on company's productivity and performance. But the staff motivation schemes
and employee retention both are related in various ways which are described below -
 Engaging employees in various task is important for increase their productivity and for
organisation development. In this strategy employees feel that they are safe in workplace
and also increased trust in minds of workers for their organisation. Whereas in employee
retention when the implemented strategies and policies it must be favourable for
employees (Role of Motivation in Employee Retention, 2016). This helped to get positive
output from employees It includes proper time management and so on. Which leads to
increase profit in organisations productivity and performance.
 The salaries for performance are appraised at regular period which is very important to
increase the employee performance. For increasing their career growth and satisfaction in
work in organisation salary is very important for them. So it is necessary for company to
facilitate good package which highly increased chance for employee retention. Due to
employee retention mostly workers did not leave their jobs for a long time. And this
create huge profit for organisation.
 Providing appreciation, trophies and other benefits to employees for their best
performance is also comes under staff motivation. Because with this strategy confidence
of employees are highly. Employee also feels that management are ready to give any type
of support when he was doing job. Without motivation and employee retention company
are not accept from workers to give best output.
6

What are the benefits of staff motivation schemes for employee retention in Amazon?
According to Marc, (2021) there are various benefits gained by an organisation due to
employee motivation schemes and is given below:
 Cost Reduction – When employees get good support, motivation and retention from
organisation definitely cost was reduced. Because in this stage employees always tried to
do work with some unique ideas and creativity in organisation. Proper training and
management of employees and oversight also helped to reduce the expense of
organisation. Because in training employee get knowledge about operational and
departmental activities of company.
 Experienced employees – It refers to develop the worker in form of professional
employee. Because organisation consider employee to do the work professionally. There
are some necessary skills which was accepted by employee as a professional such as
good behaviour, smart work, problem solving ability and so on (Benefits of Employee
Retention for Businesses, 2021). These skills also helped employee to increase their
experience level.
 Recruitment and training efficiency - It played a major role for increasing motivation
and retention in employees. Because for maintaining retention right candidates are
essential for right job. Which leads to reduction in recruiting cost after on boarding the
right candidate in organisation.
2.3 Conclusion of Literature Review
It is concluded from the literature review that staff motivation is one of the important aspect
in an organisation for gaining growth and success as well. It is analysed that there are various
staff motivation strategies adopted by company such as rewards and recognition, training and
development, employee benefits, allow participation in decision making and so on
(MARTOŠOVÁ, 2019). It is analysed that there are various advantages gained by company due
to staff motivation schemes that is cost reduction, acquisition of talented employees,
development of brand image, effective execution of activities and many more.
7

Chapter Three: Methodology
3.1 Research Approach
Research approach are the procedures and plans for research which span the steps from broad
assumptions to detailed methods of data collection, interpretation and data collection. It is
basically based on the nature of the research problem being addressed. Research approach is
basically divided into two categories which are approach of data collection and approach of data
analysis (Huffington, Halton, and Pooley, 2018). There are two approaches for data analysis
which are of two types which include inductive and deductive approach. Quantitative research is
more preferable over qualitative research because it is more focused, scientific, fast, acceptable
and objective as well. Qualitative research is used in that case when researcher has no idea about
what to expect. It is basically used to define the problem and develop an approach to the
problem.
3.2 Research Strategy
Research strategy is formed in a step by step action of plan which gives direction to the
thoughts and efforts. It also enables to conduct research into systematic manner and also
schedule to produce qualitative results rather than detailed report. Research strategy help in terms
of analysis procedure and data collection as well. So it is the utmost priority to choose the right
kind of strategy while conducting the research. It provides insights into the research problem and
also support in terms of achieving the research objectives into positive manner. That’s why
research strategy is very important.
3.3 Research Methodology
Research methodology refers to the specific technique or procedures that is used to identify,
process, select and analyze information about a topic. It refers to the practical how of any given
piece of research. In a specific manner, its about how a researcher systematically designs a study
to ensure reliable and valid results which addresses the research objectives and aims as well
(Rupp and et. al., 2018). Research methodology basically provides a deep and systematic insight
into a problem and facilitates extraction of logical and scientific explanation and conclusion on
it. It supports in terms of building new frontiers of knowledge and the outcomes of basic
research form the basis of many applied research.
8

3.4 Research Tools
Research tools refers to those tools which act as vehicles that broadly facilitate research and
related activities. Research tools enables researchers to organize, collect, visualize, analyze and
publicized research outputs. Research tools are important for purpose of collecting data in all
types of research methods. Research tools are mainly used by researchers for collecting reliable
data which will be later analyzed. It include interviews, questionnaire, focus group discussion,
experiment and observations. These research tools are important as in terms of carrying out
research into appropriate manner and into positive level as well.
3.5 Sampling
Sampling refers to the process which is used in statistical analysis where predetermined number
observations has to be taken from large number of population. The methodology which has been
used to sample from a large population that also depends on type of analysis being performed. It
also include systematic sampling and simple random sampling (Schaltegger and Burritt, 2018).
Sampling is important in terms of research because it saves money by allowing researchers to
gather the same answers from a sample that they receive from population. The purpose of
sampling in research is that to carry out results into appropriate manner and in authentic manner
as well. So sampling is important from perspective of research.
3.5.1 Identifying Population and Research Site
A population is basically entire group which an individual wants to draw conclusion about. A
sample is the particular group that an individual can collect data from. The size of sample is
always smaller than total size of population. In terms of research, population does not always
refers to people. A research population is basically a big collection of objects or individuals
which is the main focus of a scientific query. A research population is also known as well-
defined collection of objects and individual which is known to have similar characteristics.
3.5.2 Sampling Strategy
Sampling strategy is basically selection of an appropriate location for sampling, their decisions
and frequency on who will carry out the sampling and by which method. This kind of strategy of
sampling describes about how sample was selected from population being monitored and
surveyed. It is basically related to reporting of aggregate data. Sampling strategy is important
9

because it helps in terms of research and also determines about the accuracy of research and
survey result. If anything is misinterpreted with the sample then it will be directly shows into the
final result as well (Haque, Fernando and Caputi, 2019). Purposeful sampling can be used in
terms of qualitative research for purpose of identifying and selection of information rich cases
that is related to the phenomenon of interest. Sampling strategy is not only helpful in terms of
research but it also act as support system for carrying out research into appropriate.
10

Chapter Four: Findings (Data Analysis and Presentation)
Q1) Do you understand the concept of staff motivation in Amazon?
a) Yes
b) No
Q2) What can be different employee motivation strategies that can be adopted in Amazon for
employee retention?
a) Monetary incentives
b) Offering on the job training
c) Career development opportunities
Q3) What is the overall importance of process of talent management in increasing business
productivity?
a) Attracting of high talent
b) Improvement of level of business performance
c) Higher satisfaction level of customers
Q4) What are the benefits of staff motivation schemes for employee retention in Amazon?
a) Higher individual productivity
b) Boosting up of employee confidence
c) Achievement of higher job satisfaction
d) Lower employee turnover
Q5)Do you feel that there is relation between staff motivation schemes and employee
retention ?
a) Yes
b) No
Q6) According to your perception, how managers of Amazon can keep a motivated workforce
in long run?
a) Rewarding high performing individuals
b) By rewarding employee efforts
c) Use of democratic leadership styles
Q7) What can be some of the issues faced by amazon in the process of implementation of
motivation strategies in amazon?
11

a) Increase in turnover of employees
Q7) What can be some of the issues faced by amazon in the process of implementation of
motivation strategies in amazon?
a) Higher diversified workforce
b) Lack of management skills
c) Higher demand for compensation
Q8) Please give some recommendations to the organisation so that the are able to have a
motivated workforce in long run.
12