Staff Motivation Schemes Impact on Employee Retention at Sainsbury

This report investigates the impact of staff motivation schemes on employee retention within organizations, focusing on a case study of Sainsbury. It begins by outlining the research aims, objectives, and questions, followed by a literature review that explores the importance of talent management and employee motivation. The methodology section details the research philosophies, approaches, and data collection methods, including both primary research through data analysis and interpretation, and secondary research via literature review. Findings from the research are presented, followed by interpretations, research outcomes, and a conclusion with recommendations for improving organizational performance and employee motivation. The report also includes a reflection on the chosen methodology and suggests alternative approaches for data collection. It concludes that Sainsbury effectively utilizes training and motivation techniques to enhance employee efficiency, recommending a greater focus on rewards and recognition to improve employee retention and reduce turnover.

Research Report

Executive Summary
This below report aims at impacting of staff motivation schemes on employees retention
in the organisation. As staff motivation helps the organisation in development of their individual
and results in profits and revenue in the organisation. This below report consist of a research
aims and objectives and research questions as well. Then there is a literature review and
methodologies that are being used in the research to collect data and information in most
effective manner. Then it consist of primary and secondary research. Primary research is
conducted through data analysis and interpretation and secondary information is collected
through literature review. Then at last there is a recommendation and conclusion made of the
following report. This report consist of reflection at last and an alternative methodology which
can be made by investigator in collected the information. Further, this report made a better
conclusion and recommendation to the organisational in order to develop their organisational
performance and their employees motivation as well. In the below it is founded that the
Sainsbury is effectively training and providing motivation techniques in their organisation fro
their employees so that there efficiency is improved. There could be various other techniques
that can be used in the organisational but they should have to more focus on rewards and
recognition in order to fulfil their employees performance so that they could retain in the
organisation for long time. Also by this their employees turnover get reduced.

Table of Contents
Executive Summary.........................................................................................................................2
Proposed Title: Analyse the impact of staff motivation schemes to employee retention in an
organisation......................................................................................................................................5
Introduction......................................................................................................................................5
Research aim..........................................................................................................................5
Objectives...............................................................................................................................5
Questions ...............................................................................................................................5
Research Rationale ................................................................................................................6
Significance of research.........................................................................................................6
Literature Review.............................................................................................................................6
Introduction to literature review ............................................................................................6
Main body...............................................................................................................................7
Conclusion to literature review..............................................................................................9
Methodology and Data Collection.................................................................................................10
Research philosophies .........................................................................................................10
Research approaches............................................................................................................10
Research strategy..................................................................................................................10
Data collection......................................................................................................................11
Research choice....................................................................................................................11
Sampling...............................................................................................................................11
Data analysis and Findings ...........................................................................................................12
Interpretations................................................................................................................................13
Research Outcomes........................................................................................................................24
Conclusion and Recommendations................................................................................................25
Reflection & Recommendation of alternative research methodology...........................................25
REFERENCES..............................................................................................................................27
Appendices.....................................................................................................................................29
Gantt chart ...........................................................................................................................29
WBS ....................................................................................................................................30

Proposed Title: Analyse the impact of staff motivation schemes to employee
retention in an organisation
Introduction
Talent management is refers to retain employees and staff members in the organisation
for long by conducting various activities. This project aims at analysing the impact of staff
motivation techniques to employees retention. As staff motivation is the process of motivating an
employees or a staff members who is being working in the organisational and fulfilling their all
needs and demands. This helps the organisation in retaining their employees for long time and
results in achieving of the organisational goals and objectives (Bai, and Guo, 2021). There can be
certain staff motivation schemes that is being used by organisation like training and development
of the employees, employees performance appraisal programmes and rewarding and recognising
of the employees in the form of bonus and incentives. The organisation selected in this report is
Sainsbury. It is the largest chain of supermarket in UK with having 16% share in the market.
They are effectively using motivational schemes to retain their employees. This report includes
research aims and objectives and rationale. Then there is a primary and secondary research
information is collected.
Research aim
“To analyse the impact of staff motivation schemes to employee retention in an
organisation”. A case study of Sainsbury.
Objectives
 To know the importance and impact of employee motivation schemes in context to
organisation.
 To determine staff motivation schemes used by Sainsbury for retaining and satisfying
employees of organisation.
 To examine the issues faced by Sainsbury while implementing staff motivation schemes
at workplace.
Questions
 What is the concept and importance of employee motivation in context to organisation?
 What are the staff motivation schemes used by Sainsbury for retaining and satisfying
employees of organisation?

 What are the issues faced by Sainsbury while implementing staff motivation schemes at
workplace?
Research Rationale
The main rationale of choosing this project report is that it helps in analysing the impact
of staff motivation techniques in order to retain employees in organisation for long time. This
study will helps the investigator in his both professional and personal development. It provides
knowledge about a particular topic to the researcher and this results in enhancing of their skills
and learning (Bateman, Veloso, and Lau, 2021). This totally will helps in near future at the time
of searching for any job position. Investigator is using data interpretation and literature review
order to collect true and accurate information about a given topic. In addition, this research helps
in gaining more opportunities and conducting this study properly and systematically.
Significance of research
The main significance of this research is that it helps the investigator in gain9ing
information about this particular topic. Also this research is important for the organisation
because this helps the organisation in knowing the behaviour and responses of employees
towards their organisation. As they are feeling motivated in the organisation or not. This research
will helps the investigator in development of the individual and creating growth opportunities as
well.
Literature Review
Introduction to literature review
Literature review is refers to the overview of previously publishing work on a specified
topic. This is a term which is referring to the fully scholarly work which consist of books,
journals and libraries etc (Danilov, and et.al., 2021). while collecting of the information. This
refers to the collection of secondary sources which makes use of literature review. This literature
review provides a theoretical knowledge about a particular topic and this results in gaining more
information.
Main body
Talent management is considered as the most important now a days for every business
organisation. Talent management refers to the attracting and retaining of the employees for long
time in the organisation. As this can be defined as the process of developing, attracting and

retaining them for long time. It helps the organisation in increasing their productivity and
profitability as well.
Importance and impact of employee motivation schemes in context to organisation.
According to the views of Galli, Torelli, and Tibiletti, (2021), Employee motivation is
being defined as the process of increasing the level of confidence, enthusiasm and commitment
in the employees by the mangers and leaders in order to achieve organisational goals and
objectives . It is analysed that employees and staff members are regarded as the assets of the
organisation at the time of creating growth and opportunities in the organisation. So, it is
important for the organisation and mangers to ensure that employees needs and demands should
be fulfil in order to retain them for long time in the organisation. There are various importance of
staff motivation in the organisation. Moreover, this helps the company and organisation in
cutting down their cost of recruiting and hiring of the employees in most effective manner. As
this helps them in maintaining their brand image and maintaining their productivity and
profitability as well. It can be determine that while having a a effective staff motivation
technique, company like Sainsbury is able to enhance their productivity and profitability level.
Company is more focusing on customers needs and performing their functions well to attract
customers towards their brand. As employees motivation is considered as a important factor in
an individual life. There are some of the importance of employees motivation schemes such as it
helps the employees in developing their productivity and potential. As if the employees are
feeling valued in the organisation they they automatically work more,. Next is they engage more
with the other people. As if they get involved in decision making process and are being
rewarding in the organisation. Then this could be results in development of an individual and
enhancing employees engagement with the other staff members. Further, this helps them in
development of an individual as well.
Staff motivation schemes used by Sainsbury for retaining and satisfying employees of
organisation.
From the views of Giorgi, (2021), Staff motivation schemes are the schemes which are
helping the employees in developing and enhancing the skills and knowledge of an individual or
a employee. In context of staff motivation, motivation schemes results in enhancing employees
performance. There are various staff motivation schemes used in Sainsbury to enhance

employees effectiveness. These are rewards and recognition. As this is considered as most
important schemes used in organisation to retain employees for long time. If managers and
leaders are providing proper rewards and recognisance on timely basis then employees will be
get more motivated. In relation with Sainsbury, they are providing reward sin the form of bonus,
incentives and appreciation in the form of vacation gifts and trophies. As this helps them in
development of employees and they get motivated. Next motivations schemes used by Sainsbury
is listening to the employees ideas at the time of innovating and decision making process. As if
the mangers are looking for new ideas and innovation related to products then they should
involve employees also in this process so that they could feel valued and this results in getting
motivating employees for long time.
According to Gupta, (2021) By fielding the ideas and making any recommendation could
build relationships among superior and subordinates better and results in achievement of their
goals and objectives. Further, mangers should motivate employees through leaderships styles. As
giving the employees more responsibilities are regarded as motivated them towards achievement
of their goals and objectives. Showing employees and staff member appreciation they work
effectively and building trust on them will results in motivating them. So this helps in changing
attitude towards organisational goals and objectives. Next of the motivation schemes that can be
used in the organisation are setting smart goals and objectives. It is the process of planning and
setting goals and objectives in order to motivate employees towards accomplishment of that goal.
As by setting smart goals, managers will provide a employees one direction which could later
results in focusing on that organisational goal only. This helps the employees in getting
motivated and reaching towards the goal. So, Sainsbury is adopting these motivation schemes in
order to enhance their employees motivation and which helps them in retaining them for long
time in the organisation.
Issues faced by Sainsbury while implementing staff motivation schemes at workplace.
From the views of Heesche, and Bogetoft Pedersen, (2021) There can be various issues
which is being faced by managers and leaders at the time of implementing staff motivation
schemes. As motivation is seeming like a simple activity but when it comes in practising it
becomes more challenging. There can be various challenges faced by mangers such as changing
of the workforce- as employees are considered as a part of organisation with having various
needs and demands and also expectations. As several employees are having several beliefs,

values and culture and attitude and thinking. But many of the organisation is not aware about the
diversity in their workforce and are not aware about motivating several employees. So this
becomes a challenge at the time of implementing workforce motivational planning. Then next
challenge that could be seen is unclear expectations and requirements. As if the mangers will not
set clear expectations for employees or providing them feedbacks creating workplace conditions
in which motivation issues and problems could be happen.
According to Khan, (2021) Employees in this feeling all lost and unable to work in
undefined goals. Also by having unclear expectation, the employees could do sometimes
mistakes ans this could results in conflicts. So, it is most important to provide proper and clear
expectation to the employees so that they could focus on their organisational goals and
objectives. Then next challenge is lack of adequate material could be results- as this can become
a motivational issues for mangers and the organisation both. As staff members feels demotivated
and undervalued when they did not find any ownerships or mangers did not provide them
necessary assets. So if employees do not get proper resources of working then they get
demotivated and this results in leaving of the organisation. In context with Sainsbury , the most
popular issues which can be faced by mangers at the time of implementing the motivation
schemes is that lack of unclear goals and changing of the workforce. As this may results in
increasing in conflicts and lack of managing the work and organisation could not able to
complete their task as well.
Conclusion to literature review
From the above it can be concluded that literature review is most necessary for the
researcher to conduct because this helps them in analysing of their informations and getting
proper knowledge and information about a particular task or a topic. In this given topic, staff
motivation techniques are most important for the organisation to enhance their employees
productivity and potential (Lasmana, Nurlimah, and Yuniati, 2021). This helps the employees
and organisation both ion development of the opportunities and productivity as well. So
motivation techniques are most important for organisation in retention of talented employees.
Methodology and Data Collection
This is one of the most important aspect of conducting any type of research. This helps
the investigator in collecting appropriate methods an approaches which results in getting accurate

data and information about a given topic. There are various methods which helps the investigator
in achieving their research aims and objectives. In this research onion framework is used:
Research philosophies
This consist of two philosophies like positivism and interpretivism. As this helps the
researcher in collecting and evaluating of the information which they receive in effective
manner. In this given study, the investigator is using positivism philosophy of research (Watfa,
and Kaddoumi, 2021). As this will helps in gaining more information about a atopic through
quantitative basis and results in achievement of research aims and objectives. This philosophy
helps the investigator in saving the time and collecting accurate information in comparison with
interpretivism philosophy.
Research approaches
It is the process which helps in evaluating the data about a given topic and this helps the
investigator in achievement of research aims and objectives. This consist of two approaches that
is deductive and inductive approach. In this present research, the researcher is using deductive
approach because this helps in analysing the quantitative data about the motivation schemes used
in the organisation. This helps the researcher in gaining more quantitative data in less period of
time.
Research strategy
Research strategy is used in the research project. Because there are various type of
research strategy which are being used by investigator in order to collect data and information.
As these strategies are action research, survey, experimental research and case study etc. all of
these strategies are important at the time of collecting any information. In this present study, the
researcher is using survey which is conducted through questionnaire and consist of numerical
data and information (Wen, and et.al., 2021). This helps the investigator in getting accurate and
true information about a particular topic.
Data collection
Data can be collected through two from these are primary and secondary source of
information. As in this current research, investigator is using bot of these methods in order to
collect data and information. Primary source of information is collected through questionnaire
which consist of close ended questions and will be filled by respondents. Primary data is

analysed through frequency tables and graphs and further there is a interpretation made of the
results. Secondary information is collected through literature review which provides in depth
knowledge about a topic. This consist of information collected through books and journals.
Primary data is analysed through questionnaire survey which consist of 11 close ended questions
related to the topics and is to be filled by respondents who are the employees of Sainsbury
organisation. Then after the information and data is collected, the researcher will be
interpretation the results in order to get accurate information.
Research choice
There can be two types of research choices. These are quantitative and qualitative
research choice (Zhao, Shen, and Tang, 2021). Both of the research are most significant for the
investigator in collecting information about a topic. But in this current research, researcher is
using quantitative research choice to collect data and information. As this helps them in
collecting true knowledge and helps in assembling numerical data through which results are
being achieved on timely basis. Also, this choice of research will the researcher in collecting
information at less time as compared to qualitative research. This is more convenient by
researcher.
Sampling
Sampling is the method which selects some of the samples from large number of
population developed in the organisation. As there are two types of sampling m,methods which
are being presented in research. These are probabilistic and non- probabilistic. In this current
research, probabilistic research is used which involves random research sampling because this
gives equal chances of being selected as a sample (Thoits, 2021). In this present research,
researcher is selecting 40 employees of Sainsbury as a sample who are asked to fill the
questionnaire form in order to collect information.
Data analysis and Findings
Questionnaire
Q1. Have you heard about the term employees motivation in a organisation
to enhance their productivity?
Frequency
a. yes 35

b. no 5
Q2. What do you think, why staff motivation schemes are more important
in an organisation?
Frequency
a. to enhance employees productivity 10
b. to enhance organisational profits 15
c. for retention of employees 15
Q3. which employees motivation schemes are more used by the mangers of
Sainsbury in development of employees motivation?
Frequency
a. leaderships opportunities as motivation 20
b. rewards and recognition 10
c. listening to employees ideas 10
Q4. According to you, why there is a need of retention of employees in the
organisation?
Frequency
a. for reducing employees turnover 20
b. for increasing morale 5
c. to enhancing organisational profits 15
Q5. According to you, what can be the impact of employees motivated
schemes in retention of talented employees?
Frequency
a. maintaining brand image 25
b. enhancing profitability 15
Q6. According to you, how motivation schemes helps the organisation in
boosting employees performance?
Frequency
a. by creating their growth opportunities 10
b. by enhancing their productivity and potential 15
c. by focusing on achievement of organisational goals 15
Q7. According to you, what benefits the employees could get while getting Frequency

motivation sessions?
a. increase their productivity 15
b. increase their employees engagement 15
c. increasing morale 10
Q8. On what basis, you think, you are being valued in the organisation? Frequency
a. excellent 10
b. average 25
c. poorly 5
Q9. Do you think, employees are satisfied by the motivation techniques
used in the company?
Frequency
a. yes 30
b. no 10
Q10. What can be the challenges could be faced by managers at the time of
implementing staff motivation schemes?
Frequency
a. vigorous nature of needs 10
b. changing job role of employees 20
c. changing workforce 10
Q11. What recommendation could be given to the organisation while
implementing employees motivation schemes?
Frequency
a. used training and development methods 25
b. appreciation method 15
Interpretations
Theme 1 Term employees motivation
Q1. Have you heard about the term employees motivation in a organisation Frequency