Research Methods: Sainsbury's Case Study on Staff Motivation Impact

This report investigates the impact of staff motivation schemes on employee retention, using Sainsbury's as a case study. It aims to understand staff motivation, determine its impact on employee retention levels, and investigate effective strategies to overcome high employee turnover. The literature review explores the concept of staff motivation, its importance, and its impact on employee retention, examining strategies for enhancing motivation and reducing turnover. The research methodology differentiates between research methods and methodology, discussing the selected methodology and research methods used in the study. The report seeks to contribute new insights into how motivation strategies can improve employee retention and organizational success, emphasizing the importance of employee development and performance maintenance. Desklib provides access to similar reports and solved assignments for students.

Research methodology

Table of Contents
1. Introduction.........................................................................................................................................3
a. Aims of the research........................................................................................................................3
b. Background of the topic...................................................................................................................4
c. Research Questions..........................................................................................................................4
2. Literature Review................................................................................................................................5
a. A review of the literature on your chosen topic, with citations........................................................5
b. Explain how your research fills a gap in the literature to contribute something new.......................8
3. Methodology.......................................................................................................................................9
a. Differentiate research methodology from research methods............................................................9
b. Discussion of your selected methodology......................................................................................10
c. Description of your selected research methods..............................................................................12
References.................................................................................................................................................14

1. Introduction
In this fast running word, it is analyzed that competition level is increasing day by day. In
this time, it is necessary for the organization to pay more attention on their employees &keep
motivated their employees. Staff motivation is defined as an object's ability to encourage,
encourage, engage retain staff members. Furthermore, it contributes to greater of effectiveness
&effectiveness of an organization, which will help the company achieve its corporate objectives
successfully &on point of time. Furthermore, it is critical for businesses to focus on focusing
their efforts, since engaged individuals are more devoted to their jobs &execute to our full
capacity, allowing them to achieve their goals more efficiently (Anitha &Kumar, 2016).
Furthermore, there are many numerous types of motivation schemes that can be implemented by
an organization in times of prosperity. Sainsbury's was chosen as the company to do this project
as this is one of the fastest-growing &best-known grocery chains in the United Kingdom. John
James Sainsbury founded the company in 1869, &it is headquartered in London, U.K. The study
goal &motivation, concerns, purposes, importance, literature evaluation, & research methods
will all be highlighted in this section. Aside from that, the paper discusses data processing,
presentations, interpretations, but some ideas for even further enhancement.
a. Aims of the research
Aim
“To analyze the impact of staff motivation schemes on employee retention, a case study on
Sainsbury”
Research Objectives
 To underst&the concept of staff motivation along with its need and
importance
 To determine the impact of staff motivation in enhancing the employee
retention level in Sainsbury.

 To investigate the effective strategies that can be adopted by Sainsbury to
overcome the issue of high employee turnover &enhancing motivation level of
the employees
b. Background of the topic
The primary motive of this study is to focus on the development of the employees &also
maintain their performance level so that employees. It is analyzed that this study paper is
important because it examines the effects of various staff motivator methods on employee
retention. In factors that influence employee engagement, companies must examine effective
performance motivator methods. The main motive of this report is to determine the
effectiveness of the motivation which may be defined as the key forces behind improving
&encouraging work engagement with the purpose of achieving expected objectives. Staffs
are recognized to be a firm's most important asset, consequently motivating them is critical
for the business to effectively control their efficiency & productivity. Moreover, these
motivational schemes can show the effective impact on the enhancement of the employees. It
is determined that motivation of employees aids the company in adopting all processes
&systems in an effective &efficient way (Fang, Gao & Hu, 2021). Furthermore, it is
analyzed that the latest study will aid scholars in comprehending the theoretical model of
performance in the organization. In furthermore, to examine Sainsbury's issues in the absence
of retention strategies in the business, as well as the many concerns that Sainsbury's faces in
the without of performance management inside this workplace.
c. Research Questions
 What is the concept of staff motivation along with its need and
importance?
 What is the impact of staff motivation in enhancing the employee
retention level in Sainsbury?

 Which are the effective strategies that can be adopted by Sainsbury to
overcome the issue of high employee turnover &enhancing motivation level of
the employees?
2. Literature Review
a. A review of the literature on your chosen topic, with citations
To understand the concept of staff motivation along with its need and
importance
According to the Fang, (2021) revealed that staff motivation is defined as the actual &efficient
use of enthusiasm, increased power consumption, effective goals, &creativity. Work engagement
is used to handle a more knowledgeable plan & encounter more economical &desirable
advancement in the organization’s strategic. Furthermore, motivation is a fundamental aspect of
a person's existence. A engaged employee must ensure that the company has a nice atmosphere,
that employees are required & promoted, but everyone looks comfortable (Gaisina &et. al.,
2017). All of these make its personnel more efficient for a longer length of time. Employment
security helps to reduce turnover rates. It is crucial for the company to increase the excitement of
its competent workers since this will aid in the acquisition &recruitment of staff &would be
useful to the business in case of employee motivation &specific performance (Why Motivation is
important in an organization, 2021). Staff motivation is defined as an individual's own potential
to enhance their degree of enthusiasm, enthusiasm, &dedication to the company. Motivated
employees are the company's most important asset because they help the company increase its
stability &efficiency. It has been discovered that having a wonderful workforce contributes to the
industry's issue of employee engagement. The ability of a company to maintain its employees is
referred to as staff retention (Jordan &Lloyd, 2017).

To determine the impact of staff motivation in enhancing the employee
retention level in Sainsbury
According to the Juneja (2021), defined that the employee motivation is largely focused with
staff retention & generating major efficiency improvements. The presence of higher leadership
has a beneficial &bad impact on the motivation, as it aids in the best &efficient administration of
data. Employees will advance in their careers if the company's manager employs positive
motivational techniques. From the other hand, intrinsic feedback reduces productivity, generates
chaos, &produces a variety of challenges among group mates. It is vital for the company to finish
its inspiring elements &boost performance management. It is vital for the company to have a
complete understanding of the data & to be prepared to accommodate it more efficiently
(Herzberg, 2017). It has been discovered that hiring &retaining employees helps a firm to gain a
competitive advantage & grow its services. In today’s climate, businesses place more value on
retaining their workers since they are the ones who help them drive their firm ahead. Qualified
persons are treated in a very way that most of those who save revenue by lowering the massive
cost of converting a permanent employee are rewarded (Role of Motivation in Employee
Retention, 2021).
It is vital for the Sainsbury’s management to keep people interested in the job in order to boost
their motivation & productivity; it employs a variety of appealing remuneration schemes. Getting
adequate feedback to staff members in order to inspire them is one of the tactics. Motivate others
to use their talents in interesting &important ways (Lašáková, Bajzíková &Dedze, 2017).
Additionally, the organization is strong enough to maintain control over &providing methodical
advancement to its employees, as well as handling them without respect &consideration. Most of
the other tactics are beneficial in terms of completing tasks &better allocate resources.
Entrepreneurial intention has been found to be a simple way for a company to increase employee
retention.

To investigate the effective strategies that can be adopted by Sainsbury to
overcome the issue of high employee turnover &enhancing motivation level of
the employees
According to the Molony (2021), revealed that it is necessary to focus on those strategies that
can helpful in the staff motivation and also determined the organizational success rate? There is a
requirement to keep the people interested in the workforce; the corporation uses a range of
attractive compensation strategies. Most of the other strategies involve giving message is
delivered to employees in order to motivate them. Encourage users to check their skills to good
use in positive &useful ways. Furthermore, the company is able to regulate & offering systematic
progress to its personnel, along with treating them with care &respect. It is determined that
almost all of these strategies is good &linked to putting it down &utilizing resources more
effectively. It has been determined that a corporation may simply boost staff retention by
leveraging motivation. The organization employs a variety of tactics to boost employees’
commitment (Mamycheva &et. al., 2016). The main components that are necessary for
sustained job satisfaction have really been identified, including behavior, thinking, & perceived
outcomes. The Gingerbread model driving job satisfaction &the Hewitt employee engagement
model are two examples of employee engagement models that have been examined.
It is analyzed that Effective communication is a key emphasis for Sainsbury’s
management since it is thought that job satisfaction helps to increase communication between the
company &employees. Employees that are mainly focused on their employment are shown to
concentrate in the mission at hand, resulting in good performance. In order to maximize
efficiency, encourage better perform, & retain top talent, the company invests in staff research
&transformation (Murmura &et. al., 2018). The organization engages in organizational
communication initiatives to motivate employees while somehow analyzing their level of work
engagement. Sainsbury’s management must focus on their staff to increase communication
patterns because then workers can perform on their jobs, be passionate to their teammates, &be
enthusiastic about the company where they work. Sainsbury’s managers must strengthen their
staff' participation in order to boost their motivation levels quickly. Staff participation has been
shown to have a positive impact on employee performance.

It has been discovered that a combination of factors, particularly higher customer engagement, a
high level of appropriateness from administration, & also higher level of line with the
organization aim, can lead to high involvement. Regarding the employees' main purpose has
already been decided to be increasing employee satisfaction & also retention practices in the
workforce.
b. Explain how your research fills a gap in the literature to contribute something new
The primary concern of this report is to focus on the motivation level of the employees and
also highlight the effective techniques which can helpful to enhance the motivational level of the
every staff members. It is simple to see that process improvement plan is carried out as a set of
operations involving the whole workforce of the company. Furthermore, inspiring employees is
essential in order for them to stay with the company for many years. Furthermore, several of the
successful succession planning that has a positive impact on employee continuity with the use of
staff motivator programs. While individuals are motivated in the workplace, they acquire the
idea that the company will grow into a comparable organization and make those decisions to
provide its maximum capabilities inside that entity. It is analyzed that employees make work-
related decisions in that firm because they have the opportunity to grow their skills and
capabilities, they can simply engage in financial decision, but they can gain a wide range of
rewards, among other things. As an outcome, talent management practices have a positive impact
on satisfaction and retention. It is determined that encouragement of employees is also necessary
in order for them to be motivated and remain committed to the firm's goals. Responsibilities and
roles and responsibilities are allocated to employees as part of the development of self - concept
so that they may do their duties more efficiently and responsibly. In addition, the company offers
a variety of compensation packages, including share capital, medical services, and more.
Additionally, this is considered as a corporation to keep happy employees in the concept that
when they are pleased, they will be motivated to complete the duty. To motivate employees, the
organization creates a learning environment, provides monetary support, and allows employees
to submit their ideas, ingenuity, and inventions, among other things. As a result, encouraging
employees is amongst the most excellent way to keep employees happy at work.

3. Methodology
a. Differentiate research methodology from research methods
Research Method
The approach or methodology used by the researcher to conduct research is referred to as
the methodological approach. To perform a study, researchers use methodical
approaches. They explain the study issue in order to have a better knowledge of it in the
methodology section. In addition, methodologies encompass all approaches, approaches,
&instruments used by an investigator to finish the investigation &solve the study
challenge.
 Researcher must properly give any kind of evidence that aided them in choosing a
research study's methodologies. It should also contain characteristics from
previous research to show that they are useful for this research. (Ni, 2021).
 It is required that all the participants in study cite their specific resources. The
techniques paragraph must include information on the respondents, such as their
geographical region, age & beginning characteristics.
 It is determined that the relevant terms & definitions must be included in the
techniques section.
 The techniques section also includes a description of the designated group's
subdivision & features.
 It is analysed that the research design must be included in the methods section.
Materials, programming, &equipment utilised must all be described.
 It is determined that finally, statistical analysis must be included. Kinds of data,
observations, &estimation techniques, for example.

Research Methodology
The term "research methodology" refers to a set of approaches that are utilized to solve a
research topic in a scientific manner. It is determined that all throughout design process;
procedure is a methodical &scientific technique to collecting & evaluating data. It enables
researchers to verify the integrity of a study in order to get additional data. The goal of research
design is to demonstrate a research technique's legitimacy, applicability & also dependability.
 An introduction to the comprehensive qualitative framework (quantifiable, experimental,
or mixed technique) employed throughout the research process, as well as an explanation
of why it was chosen.
 All methodologies used in the study must be applicable credible legitimate & according
to the methodology section.
 It must include a full description of data analysis & explicitly define particular data
collection methodologies.
 It is analyzed that the methodology section must the explain why certain research
methodologies &processes were chosen.
 It must include a full description of research methodology &explicitly define particular
data collection methodologies.
 It is analysed that the research methodology must explain why certain methodological
approaches & also processes were chosen.
b. Discussion of your selected methodology
The procedure through which an investigator gathers right information about a certain topic
under study is known as research procedure. Moreover, numerous methodologies are applied
with sufficient justification in the study project chapters. It also encompasses qualitative method,
inductive & deductive reasoning, positivism & also interpretivism, & some other approaches.

 Research Approach - These results in an appropriate approach that takes into account
various estimations linked to data collecting. In addition, there are primarily two types:
deductive &inductive reasoning. The deductive method is linked to hypotheses & may be
used to justify data collecting assumptions
 Research Strategy – There are several two primary kinds’ approaches that may be used
in a study, specific to the needs. In contrast, large number of research strategies is
necessary to achieve the research goals, such as systematic review of the literature,
questionnaires, &so on. Recent study focuses on the use of published literature, in which
data is obtained from available sources like journals & other resources (Zarychta, Grillos
& Andersson, 2020).
 Research Methods - It is defined as the procedure used by investigators to collect data in
order to meet research objectives. Furthermore, there are essentially two types of
methods: descriptive &analytical. In survey method, the investigator collects statistics,
even though in research design, the investigators get information that is already
accessible.
 Research Philosophy - Interpretivism & also positivism are the two main schools of
thought. Moreover, positivist philosophy is applied in this study to aid in the quantitative
research related to the impact of staff performance appraisal on employee longevity.
Interpretivism, but in the other hand, is entirely dependent on qualitative studies.
 Research Tools - It is carried out as a set of tools that are used to acquire data.
Furthermore, it is essentially the methods through which information is gathered in order
to achieve the study objectives. It is determined that data may be collected in a variety of
means, with dependent &independent variables being the most common. Both strategies
are used in the ongoing study.
 Sampling techniques - It is defined as a method for selecting a specific sample from a
large population using a variety of sampling approaches. Furthermore, selecting is
defined as the process of obtaining a variable can take from a greater population segment.
Because selecting an entire sample is not a simple task, investigators must pick
respondents based on predefined criteria.
 Identifying Population & also Research Site - Credible reports, such as publications
&others, are available for gaining helpful information. Moreover, it facilitates in the

gathering of useful knowledge on a certain issue, which contribute to successful data
analysis & interpretation.
 Sampling Strategy - In a recent study, the researcher used a random sampling technique,
which is a type of sampling design approach. Furthermore, the major reason for using this
approach has been that it allows for the collection of information about certain issues
from either a range of participants, allowing for the development of a suitable conclusion.
c. Description of your selected research methods
In order to complete this research, it is necessary for the researcher to focus on the research
method which can useful to improve the base of the effectiveness of this study. There are indeed
a variety of major ways of study, which may be beneficial for researchers to obtain knowledge in
a more effective &efficient manner. Also, positivism is used in a recent study since it is based on
data from autonomous individuals. It is analyzed that a deductive technique incorporates logical
procedures that result in the formation of new elements that aid data management in the current
inquiry. The deductive strategy is used in this study as it provides accurate & also relevant
information about the chosen issue. But in the other extreme, a surveyed approach in which
knowledge is collected through the development of the questionnaire into primary information
that may be obtained from a predetermined focused population of participants (Reynolds &
Dacre, 2021). The researcher used both quantitatively methodologies in this study since both
give correct data related to the research issue. Apart from adoption, the main argument is &both
are beneficial in obtaining valuable information. There are also two simple random: probability
& quasi. Simple random sample is utilized for it, which is a type of probability sampling that is
commonly employed in research will help pick representative sample without bias. In addition,
respondents may be chosen from the general community to acquire information on a specific
issue. Furthermore, Sainsbury's workers are used as a demographic since it aids in acquiring in-
depth knowledge on specific themes. Professionals, on the other hand, understand of
organizational policies & procedures that help to reduce complications when gathering
information. As a result, Sainsbury’s 40 workers are considered patients in a distinct research.