This research proposal investigates the impact of staff motivation schemes on talent management and employee retention, focusing on Amazon as a case study. The report outlines the research aim, objectives, and questions, exploring various motivation schemes used by Amazon, their effectiveness in retaining talent, and the challenges posed by ineffective talent management. It includes a literature review, research methodology, and ethical considerations, along with a detailed project proposal form and research ethics approval form. The study aims to identify the importance of staff motivation in talent management and provide insights into overcoming challenges related to talent retention and management within the organization. The research employs a quantitative approach to gather numerical data and includes limitations such as time and resource constraints, which are addressed through the use of a Gantt chart and questionnaires. The findings of the research will contribute to a better understanding of talent management practices within Amazon.