The Importance of Staff Motivation Schemes: A Study of Next Plc

This research project investigates the significance of staff motivation schemes as a talent management strategy for retaining and improving employee productivity, focusing on Next Plc. The report includes an introduction outlining the research aim, rationale, questions, and objectives, followed by a literature review that develops an understanding of talent management and staff motivation within the retail industry. It examines the specific motivation schemes adopted by Next Plc, such as offering rewards and positive feedback, and creating a comfortable workplace. The findings section presents and analyzes data related to the impact of these schemes on talent retention and productivity, ultimately highlighting the importance of employee motivation in achieving organizational goals and maintaining a competitive edge. This assignment solution contributed by a student is available on Desklib, a platform offering various study tools for students.

RESEARCH PROJECT
(To identify the importance of staff motivation
schemes as one of the talent management
strategies to retain and improve productivity of
employees)

Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................3
1.1 Research Aim and Rationale.................................................................................................3
1.2 Research questions................................................................................................................4
1.3 Research objectives...............................................................................................................4
1.4 Significance of the research..................................................................................................4
.........................................................................................................................................................5
CHAPTER TWO: LITERATURE REVIEW..................................................................................6
2.1 Introduction of Literature Review.........................................................................................6
2.2 Main Body.............................................................................................................................6
2.2.1 To develop understanding about talent management and staff motivation schemes within
retail industry..............................................................................................................................6
2.2.2 To examine different staff motivation schemes adopted by Next Plc to retain and
improve productivity of talent in the workplace.........................................................................7
CHAPTER FOUR: FINDINGS (DATA ANALYSIS AND PRESENTATION)...........................9
Frequency Distribution Table...................................................................................................11
Data Interpretation....................................................................................................................13
REFERENCES..............................................................................................................................16

CHAPTER ONE: INTRODUCTION
Staff motivation schemes is considered as the most important strategy of talent
management within an organisation because it helps in retaining and productivity of employees
in an effective manner (Dhanabhakyam and Sowmya, 2018). Employees are the key factor that
helps company in achieving the predefined aim and objectives of the business in the competitive
market. Motivation schemes help in boosting the confidence of employees to work in more
productive and efficient manner in an organisation. Talent management plays a prominent role in
attracting, retaining and developing employees for improved performance and productivity in the
business market. Motivation schemes helps in retaining and engaging talented employees within
the business for more period of time. Motivation is an essential factor that help in making
employees feel important and valued within the company for attaining high growth and
productivity in the business market. Providing rewards and appreciation to employees for their
good work is considered as a most important motivation scheme that helps in improving the
performance and working style within the company. Motivation can be provided to employees in
many different ways so that high quality work can be obtained and high share in the market can
be achieved in the competitive business environment (Marinakou and Giousmpasoglou, 2019). It
is the business managers or leaders that are responsible for training and guiding employees in a
proper manner so that they build strong brand presence within the market. Proper management of
talent helps in delivering better outcomes and helps in dealing with the uncertainness in an
precise manner and for attaining high variability and reliability in the market.
1.1 Research Aim and Rationale
Research aim
To identify the importance of staff motivation schemes as one of the talent management
strategies to retain and improve productivity of employees. A study on Next Plc
Research rationale
The main idea of carrying out this present investigation is to study the significant
importance of staff motivation schemes in improving productivity of employees within an
organisation. Staff motivation schemes is considered as the necessary strategy of talent
management that help employees in boosting their morale and motivation for attaining high
profitability and growth in the market. For retaining talented employees within the business

organisation helps in delivering high quality outcomes and in gaining more number of customers
towards the business organisation (Hongal and Kinange, 2020). In this following research, the
researcher has fulfilled mainly two types of objectives such as personal and professional. In
context of personal objective, the researcher has attained detailed knowledge about the
motivation factors that help in retaining talented employees within the business. On the other
hand, in context of professional objective, the researcher will gain skills and knowledge related
to the topic in a more effective manner and this helps in conducting future research on the same
topic more appropriately.
1.2 Research questions
 Explain about talent management and staff motivation schemes within retail industry?
 What are the different staff motivation schemes adopted by Next Plc to retain and
improve productivity of talent in the workplace?
 What is the impact of staff motivation schemes on the retention and productivity of talent
within Next Plc?
1.3 Research objectives
 To develop understanding about talent management and staff motivation schemes within
retail industry
 To examine different staff motivation schemes adopted by Next Plc to retain and improve
productivity of talent in the workplace
 To evaluate the impact of staff motivation schemes on the retention and productivity of
talent within Next Plc
1.4 Significance of the research
This present research is significant from the view point of the researcher because it helps
in building awareness about the topic motivation scheme so that proper and authentic
information can be gained. This helps the researcher in carrying out effective and detailed
information about the selected research topic in a more productive manner. It also helps in
conducting the future research on the similar topic in a more proficient manner so that high
growth and success can be attain within the organisation also. Motivation schemes is a very
essential topic that helps the business organisation in improving the overall performance and
growth of employees. This study helps in determining about the different types of motivation

schemes that help in gaining high success and profitability within the competitive business
environment. It also outlines about the positive impact of the employee motivation schemes on
high retention and productivity of employees within the business organisation. It also helps in
determining the concept of talent management in an effective manner and effective employee
motivation schemes. Motivation schemes are of different types such as providing training to
employees, giving rewards and incentives, organising fun events, giving promotion to employees
and many more (Omotunde and Alegbeleye, 2021). These strategies helps in developing
employees in the right manner and in achieving all the predetermined aim and goals of the
business in the competitive market. .

CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction of Literature Review
Literature review is the chapter which mainly focuses over collection of secondary
information with the help of secondary sources such as journals, newspapers, publications,
books, articles and so on. With the assistance of gathered information in this sections objectives
of the study are achieved in a systematic manner.
2.2 Main Body
2.2.1 To develop understanding about talent management and staff motivation schemes within
retail industry
As per the opinion of (Ambrosius, 2018), talent management is the practice by which
employers hire and develop employees that have great talent and are more likely to stay in the
company for longer duration of time. It is the practice which is implemented by the managers
and leaders strategically, this procedure assists in improving the overall performance of the
whole business and helps in remaining competitive. In simpler language, talent management
refers to the investment on the most important asset of the organisation which is people.
Employers hire and recruit candidates with great skill-sets and knowledge so that they can
complete their assigned tasks and activities effectively and efficiently. Generally, businesses take
time for developing existing workforce and ensure increasing engagement level of employees so
that company can become more innovative and profitable. On the other hand, when company
fails in sourcing or retaining talented and skilled workforce then they have limited growth
potential and poor customer satisfaction. It is necessary for an organisation to give importance to
particular components which include: aligning talent objectives with larger business goals,
fulfilling expectations of employees and delivering on recruiting promises and relying on
information to make great decisions for workforce. Engaging and equipping employees for
optimising productivity and fuel growth is not a singular activity. There are several
responsibilities of an employer which include: recruitment, workforce planning, training and
development, performance management, compensation & benefits and so on. It is necessary for
the company to have talents within the organisation as it helps them to gain competitive
advantage from their competitors. Managing talents also assist the company to create a good
brand image in the market. Talent management is the process where company manage their

talented employee so that they can retain within the organisation for longer time period. If
company maintain an effective balance them the skilled employee also seek growth and
development within the company. thus, talent management is one of the important activity that
need to be performed in effective and efficient manner.
As per the opinion of (Atrizka and et. Al, 2020), employee motivation is critical for the
company. It is called as root from which stems both the downfall and the success of the
organisation. Employee motivation is defined as the attitude workforce has towards their
assigned operations and work. It is the energy and desire that makes workforce continually
committed and interested to a job. It is the factor which pushes them, drives them or encourages
them to attain or to continually show up at work every day. Employee motivation is referred as
the attitude workforce has towards their work. It is the energy and desire that makes people to
continue their work in the organisation. Employee motivation is significant in the company and
they get dedication towards their work. In simpler words, motivation among workforce improves
the quality of work. Energised workforce is more dedicated towards the vision and mission of the
company and puts more efforts in the attainment of company's goals and targets. Some of the
motivation schemes generally adopted by the organisation are: providing training and
development, setting intermittent objectives, creating positivity and many more. Thus, staff
motivation is one of the significant practices to motivate and encourage employees in the
organisation. In a very short term employee motivation means the amount of energy, enthusiasm
and dedication put by an employee toward their work. Having the motivated employee increase
the efficiency of the company as well as also helps in bringing innovative and creativity within
the company. employee motivation also acts as a key for the success of the company as
orgnsaitsional gaol and objective are attained with their efforts.
2.2.2 To examine different staff motivation schemes adopted by Next Plc to retain and improve
productivity of talent in the workplace
As per the opinion of (Taylor, 2018), staff motivation is one of the important elements
which assist in the retention and improving productivity of the whole organisation. It is vital for
the company to boost the morale of their employee as it helps them to gain various benefit. To
boost their level of motivation organisation, need to adopt various motivational scheme. Some
of the motivation schemes adopted by the company are:

Offering employee rewards: It is considered as the most important factor that help
company in order to motivate their employees. When the employee feel that their performance is
praised and rewarded by its employers, then they feel motivated in order to perform their task in
effective manner. Offering effective rewards also helps company to retain talented employees in
the organisation for achieving success (Pal, Shen and Sandberg, 2019). So in Next plc company
appreciate the efforts put the employee. They appreciate the star perform and provide either
monetary or non-monetary benefit to them. This helps in boosting the morale of the employee
within the organisation as well as also develop the feeling of belongingness.
Sharing positive feedback: The company can also motivate their employees by sharing
positive feedback. The employers need to provide and share feedback to those employees who is
performing their task in effective manner. It helps in motivating other employees to conduct their
task with their full efforts. They on monthly basis tract the performance of the employee and
then share the positive feedback with them for the good job done by them. This sharing of the
feedback helps the employee in boosting their morale. It also helps as employee get to know
about the area in which they perform better (Clube and Tennant, 2020).
Creating inspiring and comfortable workplace: To boost the motivation of the
employee it is very crucial for the company to have a pleasant and comfortable working place.
Every employee wants to work in those organisation where the working environment is inspiring
and comfortable for them (Khandelwal and Shekhawat, 2018). The company need to create their
workforce inspiring and comfortable in order to motivate their employees to give their best
efforts in achieving the organisational goals and objectives. The surrounding of the workplace
should not be complex as well as informal communication should also be there. This ting is
being properly care by Next plc which helps in improving the level of motivation
Creating mentorship programs: Mentorship programs help company in order to
motivate their employees so, they perform their task in effective manner (Narayanan,
Rajithakumar and Menon, 2019). This makes important for the company to focus on creating
mentorship programs for guiding their employees to work effectively in organisation for gaining
success. In the mentorship program employee are taught about the way they can use to empower
their subordinate to work in effective way. This also helps the employee as they are being
developed where they can manage the team as well as can learn the technique to become a good
leader.

Giving room to grow: Another major scheme that can be used by the company in retail
sector is providing the room to the employee to grow themselves. In a retail sector the business is
so dynamic that changes occur frequently. So to deal with the issue it is necessary for the
company to build their employee in effective manner (Hvass and Pedersen, 2019). The retail
business is rapidly expanding and it is very necessary for the company to bosot the morale of
their employee. So to increase the company provide a room where employee can grow. This
strategy act as a huge motivator for the employee.
Be transparent: One of the effective scheme that is used in a company is to be
transparent. Having a fair and rational working environment and structure also helps the
employee to boost the morale. Become this develop a sense of feeling that company is
appreciating each and every one rather than becoming a biases (Brydges, 2021).
Impact of staff motivation schemes on the retention and productivity of talent within Next Plc
As per the opinion of Islami, Mulolli and Mustafa (2018) it is seen that employee
motivation has a direct impact on the retention and productivity of the talents. It is observed that
if motivation among the employee is high this means that there is high rate of retention and
productivity within the company. in contract to that low motivation means low productivity and
low employee retention.
According to the view of Al-Musadieq and et. al (2018) in Next Plc the staff motivational
scheme positively impacts the retention and productivity of the employee working in the
company. It drives the quality of the worker in best manner. some of the benefit which is gained
by the brands for adopting various motivational strategy are as:
Increased employee engagement: One of the biggest benefit of high employee motivation that
employee built with motivational scheme is increased employee engagement. High employee
motivation helps the worker to make an effective interaction with their job. Worker and work
both are sync with one another and proper balance is also made between. High engagement
increase the overall profitability of the company (Chanana, 2021).
Low employee turnover: The reason for high employee turnover within the organisation
is due to low morale of the employee toward their job and work. But in the case of Next Plc the
rate of employee turnover is low. Employee are so motivated that they seek to develop their
future within the company (Park, Kang and Kim, 2018). They are satisfied with the job in high

manner and build their future within the organisation. This increase the retention rate and
decrease employee absenteeism and turnover in large manner.
High employee performance: With motivational scheme the company increase the
performance of their employee. This is done by the company by providing effective training
session. In the learning session employee are built in professional manner (Aboelmaged, 2018).
Their existing skills and knowledge is being expanded that on other side improve the
performance of the employee. Employee are carrying out their job in large manner with more
dedication and enthusiasm. This helps the company to as organisational performance increased.
They are able to satisfy their customer in large manner.
Less conflict and chaos: Another advantage that is gained by the organisation with high
staff motivation is less conflict and grievance within the company. This is because Staff are so
productivity that they carry out their job with more efficiency as well as maintained good
relation with their team (Hur, 2018). This helps in reducing the conflict as well as chaos between
the team member. Lee conflict within the organisation improve the overall productivity and
performance. The reason is that each and every worker and employee is aware of their duty and
role and will work for that only which enhance the production level.
High attraction of new talents: Motivation also helps the company in sound manner as
existing employee are so satisfied with the organisation that they give positive review for the
company. This review and feedback on the other side aid in attracting new talents within the
company. This also helps the in creating a good market image and acquire competitive edge. As
company will be hiring and selecting best employee for their company (Ashton, 2018).
Increased innovation: One of the greatest advantage that is received by the brand after
boosting the level of motivation among their workforce is increased innovation and creativity
among the employee. Workforce are so motivated that they work with more dedication and bring
creativity within the organisation (Sungu, Weng and Xu, 2019). Their ability to work with more
productivity increased and they try to put more efforts which enhance innovation. Innovation is
the key to gain long term success and growth. With the motivational strategy high morale is
being bring and this motivation assist the employee to invest more in creativity and innovation.

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