Research Project: Staff Motivation Impact on Business Performance

This project report investigates the impact of staff motivation on business performance, focusing on Unilever as a case study. The research employs a quantitative methodology, utilizing both primary and secondary data collection methods, including a survey of 30 Unilever employees. The study aims to understand the meaning of motivation, examine Unilever's motivational strategies, and determine the benefits of staff motivation. Data analysis reveals that motivation is crucial for companies' success, guiding employees in a unified direction and fostering a collaborative environment. The conclusion emphasizes the significant role of both intrinsic and extrinsic motivation in enhancing employee productivity and overall organizational performance. Recommendations include investing in training and development programs, fostering a conducive work environment, and establishing effective policies and procedures to support staff effectiveness.

Impact of staff motivation
on business performance

TABLE OF CONTENT
 INTRODUCTION
 AIM AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 DISCUSSION
 CONCLUSION
 RECOMMENDATION
 REFERENCES

INTRODUCTION
 In these modern times, each and every business firm desire to remain competitive and
attain growth globally
 It is significant to make them feel empowered and motivated for the growth and success
of the company.
 Motivational strategies are vital for the firm for enabling the workers to perform their
tasks exceptionally and helps in achieving the main objectives of the firm adequately.

AIM & OBJECTIVES
Aim
The main aim of the current research project is to analyse the impact of staff motivation on
performance of the business organisation Unilever.
Objectives
 To understand the meaning of motivation
 To examine the strategies used by Unilever to motivate the employees.
 To determine the benefits of staff motivation

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Quantitative research type
Research approach Deductive approach
Data collection Primary and secondary methods
Sampling 30 employees of Unilever
Data analysis Quantitative analysis using frequency
distribution tool

DATA ANALYSIS
Q2. Are you satisfied with the current working
conditions?
Q1. What do you mean by motivation?

Continued….
Q3. What type of relationship you share with your
co-workers?
Q4. What Unilever does for improving the working
environment?

Continued….
Q5. Do you get any rewards or compensations for
higher work performance?
Q6. What type of rewards do you find more motivating?

Continued….
Q8. How effective is the motivational strategies
adopted by Unilever in augmenting the
performance of your company?
Q7. Do you consider that performance can be influenced by
bonuses and some other benefits?

Continued….
Q10. What are some of the strategies that can be
adopted by your company for motivating
employees for higher work performance?
Q9. What are some of the factors that impacts the
motivation level of the employees?

DISCUSSION
 With the analysis of the above data gathered it is clear that majority of the people states that the
motivation is very important for the companies to be successful.
 In case of Unilever people believes that motivation involves the process of guiding and driving the
working of people in single direction.
 This is important for the reason that many a times people help others and this motivates them to
work in better manner.

CONCLUSION
 With the analysis of the above data gathered it is clear that majority of the people states
that motivation is very important for the companies to be successful.
 Both the academic literatures and primary survey confirms that motivation expands
usefulness of representatives which brings about imaginative thoughts and improvement.
 The study makes a conclusion that employee motivation be it may be intrinsic or extrinsic
plays a significant role in the productivity of the workers and thereby influence the overall
productivity of the organization.