This dissertation investigates the impact of online and face-to-face staff training on customer service within Boots Plc. The research explores the concept of staff training, examining its role in enhancing employee skills and knowledge to improve customer service. It identifies challenges faced by Boots in its product trading, such as market uncertainty and changing regulations, and assesses how staff training can mitigate these issues. The study aims to determine the effects of training on customer service, including increased sales, customer loyalty, and brand image. The literature review synthesizes perspectives from various authors on training methodologies, while the research questions address the core aspects of training concepts, challenges, and its impact on trading performance. The dissertation utilizes a range of research methods, including literature review, research strategy, and data analysis, to support its findings and provide recommendations. The ultimate goal is to analyze the significance of training in the context of Boots Plc's customer service and business operations.