Research Project: Staff Turnover Analysis in Puig Cosmetic Company

This research project investigates staff turnover within Puig Company, a prominent cosmetic and perfume firm. The study aims to identify the factors contributing to staff turnover, assess its impact on the company's performance, and recommend strategies to improve employee retention. The project includes a research proposal outlining the research aim, questions, objectives, and methodology, which employs both qualitative and quantitative methods, including questionnaires and thematic analysis. The findings, based on data collected from Puig Company managers and officials, reveal key factors such as salary issues, career development opportunities, and work environment as significant drivers of employee turnover. The research analyzes the data to interpret the findings and offers recommendations to enhance employee retention and organizational efficiency. The study is limited to the cosmetic industry and Puig Company but provides valuable insights into staff turnover dynamics, offering practical implications for the company's human resource strategies and broader academic contributions.

RESEARCH PROJECT
Stuff turnover in cosmetic company: A study on
Puig Company
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Table of Contents
Assignment 1: Research Proposal....................................................................................................4
CHAPTER 1: Introduction..............................................................................................................4
1.1 Research Aim and Rationale..................................................................................................4
1.2 Research Questions................................................................................................................5
1.3 Research Objectives...............................................................................................................5
1.4 Significance of the Research..................................................................................................5
Chapter 2: Literature Review ..........................................................................................................5
2.1 Introduction of Literature Review..........................................................................................5
2.2 Initial literature review ..........................................................................................................5
2.2.1 Importance of staff in cosmetic industry.............................................................................5
2.2.2 Factors affecting staff turnover ..........................................................................................5
2.2.3 Impact of staff turnover on organizational efficiency.........................................................6
2.3 Conclusion .............................................................................................................................6
Chapter 3: Methodology ..................................................................................................................6
3.1 Research Philosophy..............................................................................................................6
3.2 Research Approach.................................................................................................................6
3.3 Research Design....................................................................................................................7
3.3.1 Research Strategy/Methods.......................................................................................7
3.3.2 Research Methodology..................................................................................................7
3.3.3 Research Instrument/Tools............................................................................................7
3.4 Sampling.................................................................................................................................8
3.4.1 Identifying Population and Research Site......................................................................8
3.4.2 Sampling Strategy..........................................................................................................8
3.5 Ethical Implications................................................................................................................8
3.6 Research Scope and Limitations............................................................................................8
Chapter 4: Time-scale
..........................................................................................................................................................8
Chapter 5: Conclusion......................................................................................................................9
Assignment 2 : Research Project ...................................................................................................10
CHAPTER 1 : Introduction .........................................................................................................10
1.1 Research Aim and Rationale................................................................................................10
1.2 Research Questions..............................................................................................................10
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1.3 Research Objectives.............................................................................................................10
1.4 Significance of the
Research....................................................................................................................................11
Chapter 2: Literature Review ........................................................................................................11
2.1 Introduction of Literature Review........................................................................................11
2.2 Initial literature review .......................................................................................................11
2.2.1 Importance of staff in cosmetic industry.....................................................................11
2.2.2 Factors affecting staff turnover ...................................................................................11
2.2.3 Impact of staff turnover on organizational efficiency..................................................12
2.3 Conclusion ...........................................................................................................................12
Chapter 3: Methodology ................................................................................................................12
3.1 Research Philosophy............................................................................................................12
3.2 Research Approach...............................................................................................................12
3.3 Research Design..................................................................................................................13
3.3.1 Research Strategy/Methods.....................................................................................13
3.3.2 Research Methodology................................................................................................13
3.3.3 Research Instrument/Tools..........................................................................................13
3.4 Sampling...............................................................................................................................13
3.4.1 Identifying Population and Research Site....................................................................13
3.4.2 Sampling Strategy........................................................................................................13
3.5 Ethical Implications..............................................................................................................13
3.6 Research Scope and Limitations..........................................................................................14
Chapter 4: Findings (Data Analysis and Presentation)..................................................................14
Chapter 5: Discussion (Data Interpretation)...................................................................................17
Chapter 6: Conclusion, Recommendations and Implications for Further Research......................20
REFERENCES ..............................................................................................................................22
Appendix: Questionnaire ...............................................................................................................24
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Assignment 1: Research Proposal
Title of the project: Stuff turnover in cosmetic company: A study on Puig Company
CHAPTER 1: Introduction
The present investigation is going to be conducted for the purpose of studying factors
that are affecting a leading cosmetic brand of Spain i.e. “Puig”. Puig Beauty and Fashion Group
is the largest cosmetic company in Spain and is also considered as one of the world's leading
cosmetics and perfume companies. The above mentioned company is involved in manufacturing
of fine perfumes, cosmetics as well as toiletries and also operates in mass-market brands. With
the help of this study, it is to be answered that what are the major factors affecting staff turnover
and what is the impact of staff turnover on Puig Company’s performance.
1.1 Research Aim and Rationale
Aim: The aim of present investigation is to assess the factors affecting staff turnover in
Ping Company
Rationale
Within today's competitive environment, staff turnover has become a major problem
faced by every industry. From last few decades, cited managerial issue has gained awareness in
the cosmetic industry where issue of employee turnover exists within, most of organization
around the world Stovel and Bontis (2002). The investigation is going to identify the factors that
affect a leading cosmetic company of Spain named as “Puig Company”. The rationale behind
carrying out the present investigation is of assessing that employees in cited cosmetic company
are one of the important key forces that derive success and lead to competitive advantage. In
Puig Company, issue of staff turnover has been increased over last few years, as employees of
company are frequently leaving the organization. All of these affect the operational and financial
performance of business. Through this study, various factors affecting staff turnover in the
company are going to be identified, so that fruitful strategies can be suggested to “Puig
Company” for employee retention.
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1.2 Research Questions
The research herewith is going to answer the following questions:
 What are the major factors affecting staff turnover in Puig Company?
 What is the impact of staff turnover on Puig's overall performance?
 How employee retention in Puig can be improved?
1.3 Research Objectives
 To study the factors affecting staff turnover in the cosmetic industry.
 To investigate the impact of staff turnover on organizational efficiency of Puig Company.
 To recommend strategies to the management of Puig Company to improve the level of
employee retention.
1.4 Significance of the Research
The here proposed research is significant for the academicians, researchers as well as
managers of cosmetic industry.
Chapter 2: Literature Review
2.1 Introduction of Literature Review
Being a crucial part of present investigation, literature review includes findings and
suggestions of previous authors in regard to the factors that affect staff turnover.
2.2 Initial literature review
2.2.1 Importance of staff in cosmetic industry
Importance of staff is discussed in Ng and Sorensen (2008) for improving overall
performance of business and gaining competitive advantages. Author have revealed that
companies which invest on its employee’s professional and personal development can gain
competitive edge over their rivals and can have more committed workforce.
2.2.2 Factors affecting staff turnover
In recent, well economic enlistment in Spanish cosmetic industry has led to higher salary
packages. Hence, due to lack of good pay scale, people working in the industry can leave; thus,
staff turnover can be increased.
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2.2.3 Impact of staff turnover on organizational efficiency
According to the study carried pout by Tracey and Hinkin (2008) it can be said that the
organization is going to face major issues (in terms of operational and financial performance) due
to high level of staff turnover.
2.3 Conclusion
The above literature review has represented the factors affecting staff turnover as well as
the impact of here discussed managerial issue on the business performance of cited company. It
was found that staff turnover affects financial and operational performance in a negative way.
Chapter 3: Methodology
3.1 Research Philosophy
Research Philosophy is used to investigation the perception of researchers towards an
investigation. (Merriam, 2009) There are two research philosophies such as “Positivism” and
“Interpretivism”. In respect with the present investigation interpretivism philosophy is going to
as it suits the nature of investigation.
3.2 Research Approach
The research approach is used for the purpose of defining the way in which outcomes can
be attained. Inductive and deductive are two kinds of approaches that can be used for research
investigations. The foremost aim of this investigation is to study the factors affecting staff
turnover in Ping company therefore, deductive approach will be used as the research is based on
a specific company. Major rational behind using deductive approach is to have an in-depth
investigation into the topic.
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3.3 Research Design
3.3.1 Research Strategy/Methods
There are two major strategics that can be used for the purpose of conducing the present
investigation such as qualitative and quantitative (Nykiel, 2007). For the present investigation,
both kind of research investigation will be use such as qualitative and qualitative. The
quantitative method will be used for primary investigation, on the other hand, secondary
investigation will be completed using qualitative methods.
3.3.2 Research Methodology
The methodology is used for representing the research design, which is also called as
blue print of investigation. The research design is also used for the purpose of determining the
actual framework of study. Descriptive, exploratory and casual are major research designs.
Herewith, study is going to make use of descriptive research design doe attaining the objectives
of investigation. With the help of descriptive research design, sufficient and accurate of research
topic can be gathered. Major rationale of using descriptive research design is to have an in-depth
investigation and to collect large number of data.
3.3.3 Research Instrument/Tools
Data collection
The data for the present investigation are going to be collected via both the sources such
as primary and secondary (Mathirajan, 2009). The primary source are one from where the data
are collected for the first time, on the other hand secondary sources are those form where already
collected data is to be gathered. The primary data for the present investigation are collected via
questionnaire method. However, secondary data will be collected via books, journals and online
sources.
Data Analysis
For analyzing the data collected via primary and secondary sources thematic analysis will
be make in use in which the various themes will be presented for the purpose of representing
findings. However, the data are analyzed while using specialized software such as Microsoft
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Excel and Word. The rationale using thematic analysis is to support the subjective approach of
study.
3.4 Sampling
3.4.1 Identifying Population and Research Site
Main respondents in the present will be managers and top officials of Puig. Further, 25
top officials of company will be selected from whom information will be collected for
accomplishing aims and objectives of the study.
3.4.2 Sampling Strategy
In the present study purposive sampling technique will be used where information from
managers will be collected by considering the main purpose of the study.
3.5 Ethical Implications
In the present study many ethical issues will be present as information will be gathered
from the top officials working in Puig Company and it will be possible that crucial information
gained from them can be accessed by third party. Therefore, in this case researcher will store the
crucial data in secured place so that other parties may not access it.
3.6 Research Scope and Limitations
The present study will be limited to cosmetic industry where other industries will not be
selected for carrying out research. Apart from this, research will be carried out only on Puig
company and other organizations will not be undertaken. Further, the entire research will have
wide scope where study can be carried out on other companies in relation with staff turnover etc.
Chapter 4: Time-scale
Activity/Months 1 2 3 4 5 6 7 8 9 10 11 12
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Identifying the research problem
Writing aim and objectives
Identifying of research questions
Collection of secondary data
Writing of literature review
Collection of primary data
Analysis of collected data
Drafting findings
Writing conclusions
Submission
Chapter 5: Conclusion
It can be concluded that of these affect the operational and financial performance of
business. Through this study, various factors affecting staff turnover in the company are going to
be identified, so that fruitful strategies can be suggested to “Puig Company” for employee
retention.
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Assignment 2 : Research Project
Title of the project: Stuff turnover in cosmetic company: A study on Puig Company
CHAPTER 1 : Introduction
The investigation herewith deals with assessment of factors that are affecting a leading
cosmetic brand of Spain i.e. “Puig”. The study help in answering that questions such as what are
the major factors affecting staff turnover and what is the impact of staff turnover on Puig
Company’s performance.
1.1 Research Aim and Rationale
Aim: The major aim of present investigation is to assess the factors affecting staff turnover in
Ping company
Rationale
The rationale behind carrying out the present investigation is of assessing that employees
in cited cosmetic company are one of the important key forces that derive success and lead to
competitive advantage.
1.2 Research Questions
The research herewith is going to answer the following questions :
 What are the major factors affecting staff turnover in Puig company ?
 What impact does the staff turnover have on Puig's overall performance?
 How employee retention in Puig can be improved?
1.3 Research Objectives
 To study the factors affecting staff turnover in cosmetic industry
 To investigate into the impact of staff turnover on organizational efficiency of Puig
Company
 To recommend the strategies to the management of Puig Company to improve
employees retention
1.4 Significance of the
Research
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With the help of the outcomes of present investigation, staff turnover in the cited industry
can be worked upon while identifying the factors affecting staff turnover, hence, industry players
can gain competitive advantages. Furthermore, proposed research is going to be fruitful for
managers in the cosmetic industry to implement employee retention strategies in order to
improve the performance of company.
Chapter 2: Literature Review
2.1 Introduction of Literature Review
This section represents the description of factors affecting staff turnover in the cosmetic
industry along with the impact of staff turnover on the overall performance of organization.
2.2 Initial literature review
2.2.1 Importance of staff in cosmetic industry
According to the investigation conducted by Stovel and Bontis (2002) cosmetic industry
needs to have adequate microbiological control. Therefore, it is needed to have the availability of
skilled staff which may include consultants, trained microbiologists etc. Nonetheless, many of
authors have discussed that employee motivation is important to gain success in any business
(Spain – the trouble with maturity., 2010). Motivated staff can be witnessed as a highly
productive staff who helps in achieving the objectives of company. As per the view point of
Alam, Saeed and Akter (2013) it has been witnessed that level of the performance of staff
depends on their level of satisfaction and the internal environment of an organization.
2.2.2 Factors affecting staff turnover
The investigation carried out by Toyosi, Adegoke and Remi (2011) revealed that
availability of less monetary rewards and pay scale is a major reason which influences people to
leave the organization. However, in the reports, it has been discussed that low pay levels are
often a disincentive to stay. In respect with the cosmetic industry, it can be said that it is a vital
and dynamic industry where employees are paid with good packages. Tracey and Hinkin, (2008)
revealed that lack of career opportunities is another factor that enhances staff turnover.
According to the author, business leader must design career opportunities for employees working
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in their organization so that they can be motivated for staying with business for a long run. Good
Performance appraisals and equal opportunities can also be another factors that can reduce
worker’s turnover. According to the view point of Osborn and Uhl-Bein (2011), in case
employees do not get respect from their managers and if, they are not involved in decision
making process then they may leave the job. However, the fact is that in case, manager behaviour
is not positive towards staff, then they may leave the job rather than the availability of high
salary or great benefits.
2.2.3 Impact of staff turnover on organizational efficiency
Furthermore, the researchers have said that high level of customers satisfaction
can be only achieved in case the employees of company are satisfied. In addition to that () said
that employees turnover is the major issue that affects overall performance of an organization.
However, in the similar investigation financial impact of staff turnover have been discussed,
therefore, business entities are suggested for identifying and resolving the issue of employee
turnover by making fruitful strategies (Market share of cosmetic product categories in Spain
from 2011 to 2014., 2014).
2.3 Conclusion
The literature review has represented the factors affecting staff turnover as well as the
impact of here discussed managerial issue on the business performance of cited company.
Chapter 3: Methodology
3.1 Research Philosophy
In respect with the present investigation interpretivism philosophy is going to as it suits
the nature of investigation.
3.2 Research Approach
Deductive approach is used as the research is based on a specific company. Major rational
behind using deductive approach is to have an in-depth investigation into the topic (Ihantola and
Kihn, 2011).
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