Assignment A4: Stakeholder Analysis of Apple Inc. (SEBS 710)

This report provides a stakeholder analysis of Apple Inc., examining the various groups impacted by the company's actions. The analysis identifies key stakeholders, including customers, employees, investors, and supply chain workers, and assesses how Apple addresses their interests through its corporate social responsibility initiatives. The report highlights the importance of stakeholders in shaping the company's policies and strategies, and how their perceptions directly influence the company's revenue. It explores how Apple prioritizes customer satisfaction through high-quality products, employee satisfaction through compensation and career development, and investor satisfaction through financial performance. The report also discusses the significance of considering the interests of supply chain workers through supplier codes of conduct, concluding with recommendations for improving corporate social responsibility, particularly in the supply chain.

Assignment A4
Stakeholder Analysis
SEBS: 710
Technology Enterpreneurship
Nourhan El Sayed Fares
1863
Cycle A 2016

Table of Contents
Introduction...................................................................................................................................................................3
Stakeholders..................................................................................................................................................................3
Stakeholders Analysis................................................................................................................................................4
Conclusion.......................................................................................................................................................................5
References.......................................................................................................................................................................6

Abstract
The stakeholders are the group, company, employees and others which are impacted by the actions
taken by an organization. The stakeholders of Apple inc. are customers, workers of supply chain,
investors and employees of the company. The primary stakeholders of the company are customers
who are considered at the time of planning corporate social responsibility. The employees are
satisfies through satisfies compensation packages and the development of career. The investors
are satisfied through maximizing the returns. The company has made suppliers code in order to
protect the interest of indirect stakeholders.

Introduction
In this present paper, the stakeholder’s analysis of Apple Inc., which is an American multinational
technology company, is being discussed. The stakeholders are defined as the group, company,
employees and others which are affected by the actions of an organization. Headquarter is in
California and lies under the computer hardware, software, electronics and digital distribution
company. The company develops, design, and sell its computer software and electronic products
across the world. It is the largest information technology company according to its revenue, and
by its total assets, it is the largest technology company (Apple et. al., 2016). The present mission
statement of the company designs best personal computers in the works with the OS X, iLife,
professional software, and iWork. The mission statement by the founder of Apple was to
contribute towards the world by developing the tools, which advance the mankind. The vision of
the company is to become one of the valuable companies by becoming the symbol of
innovation. The vision includes motivating the employees in order to add competitive
advantage through innovation which satisfies the market needs.
Stakeholders
The stakeholders of the company include customers, employees, workers of supply chain,
and investors of the company. The success of the company is partly based on satisfying the
stakeholders and corporate social responsibilities of the company. The group of stakeholders
imposes the demands, which convert it to the corporate social responsibility and influence the
performance of the company. The perception of stakeholders directly impacts on the revenue of
the company. The company has a high-value brand but still the stakeholders are taken into account
at the time of preparing the policies and strategies of the company (Rothaermel et al., 2015). For
example, the policy on sustainable material sourcing is addressed by concerning about the
environment of stakeholders. The company applies holistic approach for addressing the
shareholders interest, which is significant for the company (Liu et al., 2016). The group of
stakeholders compels to improve the quality, which is fulfilled by the company through satisfying
their needs. The programs and policies for corporate social responsibility of the company consider
the interest of the key shareholders. The demand of stakeholders impacts on the business
differently. The stakeholders of the company are Customers, an employee of the company,
investors and employees of distributors and suppliers.
Stakeholders Analysis

The top stakeholders of the company are consumers who are prioritized in the planning of
corporate social responsibility. The main interest of the consumers is getting efficiency and
effective product at the affordable prices, which are fulfilled by the company through providing
the high quality product, but the pricing strategy of the company is premium which is according to
its high quality. The company for recycling and responsible sourcing to address the demand of
consumers for sustainability of consumers does the various environmental programs. Thus the top
stakeholder's interest is satisfied by the company through it corporate social responsibility. The
employee of the company is second in the list of priority stakeholders. The interest of stakeholders
is to get higher compensation and development of career. The interest of employees is satisfied
through compensation packages and building the capabilities of human resource through
innovative skills which help to boost the career of employees (Gualandris et al., 2015). The
corporate social responsibility of the company is to satisfy the interest of employees as a major
group of stakeholders.
Investors are the major group of stakeholders who determines the programs of corporate social
responsibility. The investors of the company are interested in maximizing the return on
investment. The excellent financial performance of the company effectively addresses the interest
of stakeholders. For example, the high-profit margin of the company enables to maximize the
interest of stakeholders which address the interest of investors. The employees of company’s
supply chain are also considered in the corporate social responsibility of the company. They are
the indirect stakeholders who also determine the corporate social responsibility of the company
(Plamondon et al., 2015). The main interest of this group of stakeholders is similar to the
employee’s interest of the company such as job security, compensation but they are also interested
in ethical practices. To address the interest of this group the company has made suppliers code of
conduct which helps to monitor and enforce the requirements of employment practices in its
supply chain.
Conclusion
The company is having considerably high performance in addressing the corporate social
responsibility through satisfying the interest of stakeholders. The company satisfies the interest of
employees, investors, workers of supply chain, and customers. However, the corporate social
responsibility of the company can be improved through addressing the interest of supply chain
workers in its supply chain. The rules on suppliers are difficult in imposing because of the
contexts of an organization vary. The companies can use a power to compel its suppliers through
supplier’s code of conduct. Thus the main efforts of corporate social responsibility should be to
improve the compliance in the supply chain of a company.

References
Apple. (2016). Apple. Retrieved 22 October 2016, from http://www.apple.com/
Gualandris, J., Klassen, R. D., Vachon, S., & Kalchschmidt, M. (2015). Sustainable evaluation
and verification in supply chains: Aligning and leveraging accountability to stakeholders. Journal
of Operations Management, 38, 1-13.
Liu, S., & Cook, D. (2016). Eradicate, contain, or live with it? Collaborating with stakeholders to
evaluate responses to invasive species. Food Security, 8(1), 49-59.
Plamondon, K. M., Bottorff, J. L., & Cole, D. C. (2015). Analyzing Data Generated Through
Deliberative Dialogue Bringing Knowledge Translation Into Qualitative Analysis. Qualitative
health research, 25(11), 1529-1539.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill.