Business Development: Stakeholder Analysis Report for Bekkers Wine

This report conducts a stakeholder analysis of Bekkers Wine, examining the company's relationships with its customers, employees, investors, and the government. The analysis reveals strong engagement with customers and employees, highlighting personalized experiences and employee-centric policies. It also identifies a need for improved communication with investors to secure funding. The report recommends specific actions, such as conducting meetings, seminars, and press conferences to engage investors, along with issuing financial statements and annual reports to increase transparency. The conclusion emphasizes the importance of strengthening investor relations to support the company's growth and expansion, while maintaining strong ties with other stakeholders.

Running head: STAKEHOLER ANALYSIS
STAKEHOLER ANALYSIS
Name of the student
Name of the university
Author note

1STAKEHOLER ANALYSIS
Introduction
The stakeholder assessment of an organization enables the same in identifying,
prioritizing and segregating the stakeholders while examining the concerns that are faced by the
same. The delineation of the concerns that are faced by the stakeholders permits a venture in
developing recommended course of activities while improving their operations. In this relation,
the research would initiate a stakeholder assessment of Bekkers Wine and assess the operations
of the venture as per the expectations of the stakeholders. On the other hand, the discussion will
also include a set of recommend activities for the organization with the objective of adhering to
the stakeholder expectations.
Stakeholder analysis Bekkers Wine
S.
No
Stakeho
lders
Name
Catego
ry*
Strengt
h of
Relatio
nship
Current
Engage
ment
Firm’s
Engage
ment
with
Stakeho
lder
Stakehol
der’s
Engage
ment
with
Firm
Judging
organisat
ional
performa
nce
Performa
nce of the
organizat
ion in the
perspecti
ve of the
stakehold
ers
1 Custom
ers
Custom
ers
Strong Strong Strong Strong Positive The
organizati
on
developed
a

2STAKEHOLER ANALYSIS
personaliz
ed
experienc
e for the
customer
while
delivering
superior
quality
wine
2. Employ
ees
Busines
s
Strong Strong Strong Strong Positive The
organizati
on
followed
employee
centric
policies
for
maximizi
ng the
engageme
nt of the
employee

3STAKEHOLER ANALYSIS
in the
different
functional
units
3. Investor
s
Busines
s
Moderat
e
Moderat
e
Weak Moderat
e
Negative Lack of
efficient
links of
communi
cation
with the
investors
through
sales
forecast
and issue
of annual
reports
have
minimize
d the rate
of
collaborat
ion

4STAKEHOLER ANALYSIS
among
the
organizati
on and the
investors
4. Govern
ment
Govern
ment
Strong Strong Strong Strong Positive The
business
have
adhered
to the
different
regulation
and legal
framewor
ks that are
imposed
by the
Australian
governme
nt and the
State
authoritie
s.

5STAKEHOLER ANALYSIS
The stakeholder assessment through the framework clearly reflected on the position of
the different stakeholders in Bekkers Wine’s based on the assessment of their perception and rate
of involvement. During the assessment it was found that the organizational involvement with the
customers and the employees were strong to retain the loyalty and trust over their offerings. The
employees are satisfied as the company followed an employee centric model while rewarding
and recognizing the efforts given by the employees (Evans et al. 2017). Most of the employees
were of the view that their organization also arranged for occupational health and safety related
concerns and greatly engaged with the employees to motivate them at their work (Bekkers Wine
2019). On the other hand, most customers opined that the organization provided them with
absolute value for money through personalized experiences and excellent quality wines which
are not treated by chemicals (Bekkers Wine 2019).
The strong bonds of communication held by the organization with the customers and the
employees enabled the same in influencing improvements in the propositions. Ferro et al. (2017)
opined that effective communication with the customers enables an organization in improving
the process design and the propositions while encouraging steady engagement for achieving trust
and loyalty (Bekkers Wine 2019). Therefore, in this relation, the improved communicability of
the organization with the customers enabled the same in devising new propositions to adapt to
the changing preferences of the customers. On the other hand, Dembek, York and Singh (2018)
opined that the improved motivation of the employees ensures an organization in influencing
inter-trust and collaboration related factors among the management and the employees. In this
relation, the organization developed employee friendly policies with the objective of improving
their engagement in various organizational procedures resulting to increased performance.

6STAKEHOLER ANALYSIS
The organization improved relations with the government through adherence to the
regulations and policies that are enforced by the same. Marques and Santos (2016) opined that
government control over the businesses might restrict free functioning through imposition of
taxation or safety policies, but strengthening the relation with the government would ensure
sustenance of the business (Spieth, Schneckenberg and Matzler 2016). In this relation, the
organization has taken significant steps to abide by the regulations that are enforced by the
Australian government with the objective of upholding the sustenance related needs of the
venture.
However, it has been noticed through the stakeholder assessment framework that the
organization’s relation with the investors are catastrophic due to lack of proficient
communication. The lack of communication with the investors affected the capability of the
organization in making the same aware of the sales volume and need for change in the
organizational processes, thereby restricting investments and proper funding on the R&D
operations of the venture (Bekkers Wine 2019). Spence (2016) stated that every organizations
publish annual reports and financial statements with the objective of making the investors aware
of the profitability of the venture and gaining over the trust and confidence of the same.
Therefore, lack of communicational initiative from the side of the concerned organization with
the investors resulted to insufficient funding and minimized involvement of the investors in the
organizational processes.
Recommendations
The recommended course of action that might be initiated by the organization with the
objective of developing the trust and confidence of the investors are:

7STAKEHOLER ANALYSIS
Meetings, seminars and open discussions through press conferences: the organization might
conduct meetings and seminars with the investors that are located in the regions of operations.
Meetings and seminars would enable the organization in encouraging the active involvement of
the investors in the different developmental processes that are planned by the business. On the
other hands, the organization might also take steps to conduct press conferences with the
objective of encouraging open discussions with the investors on the sustainable goals of the
venture. It would enable the venture in making the investors area of the market position along
with their initiatives of taking the company to a better position in the market. Spence (2016)
opined that making the investors aware of the business position permits an organization in
gaining over the trust and support of the stakeholder group for distinguished performance of the
business.
Issuing financial statements and annual reports: Issuing financial statements and annual
reports would enable the organization in making the investors vividly aware of the financial and
situational position of the venture along with revealing their plans for future developments. The
comprehensive reporting of the different situation based features of the organization would
enable the organization in upholding the transparency of the operations while encouraging the
involvement of the investors.
Conclusion
Therefore, from the above stakeholder analysis it might be stated that the organization,
Bekkers Wine, holds efficient relation with the customers, employees and the government.
However, the organization failed to hold efficient communication with the investors which
affected the rate of expansion through insufficient funding. Therefore, the research enumerated a

8STAKEHOLER ANALYSIS
list of recommended activities for the organization with the objective of redeeming the trust and
loyalty of the investors in the different processes that are planned by the venture.

9STAKEHOLER ANALYSIS
Reference
Bekkers Wine (2019). Bekkers Wine: Wine Awards, Reviews and Press. [online] Bekkers Wine.
Available at: https://bekkerswine.com/reviews-press [Accessed 8 Sep. 2019].
Dembek, K., York, J. and Singh, P.J., 2018. Creating value for multiple stakeholders:
Sustainable business models at the base of the pyramid. Journal of cleaner production, 196,
pp.1600-1612.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E.A. and Barlow,
C.Y., 2017. Business model innovation for sustainability: Towards a unified perspective for
creation of sustainable business models. Business Strategy and the Environment, 26(5), pp.597-
608.
Ferro, C., Padin, C., Svensson, G., Sosa Varela, J.C., Wagner, B. and Høgevold, N.M., 2017.
Validating a framework of stakeholders in connection to business sustainability efforts in supply
chains. Journal of Business & Industrial Marketing, 32(1), pp.124-137.
Marques, J. and Santos, N., 2016. Developing business tourism beyond major urban centres: the
perspectives of local stakeholders. Tourism and hospitality management, 22(1), pp.1-15.
Spence, L.J., 2016. Small business social responsibility: Expanding core CSR theory. Business
& Society, 55(1), pp.23-55.
Spieth, P., Schneckenberg, D. and Matzler, K., 2016. Exploring the linkage between business
model (&) innovation and the strategy of the firm. R&D Management, 46(3), pp.403-413.