Kaplan Business School MBA501: Stakeholder Analysis of Facebook Report

This report offers a comprehensive stakeholder analysis of Facebook, examining the social media platform's key stakeholders and their respective influences. It begins with an introduction to Facebook, outlining its vision, mission, and recent developments, including industry trends and challenges. The report then presents a stakeholder view model, visually representing Facebook's core stakeholder groups, which include users, advertisers, shareholders, employees, government entities, and communities. A detailed analysis is provided for each stakeholder group, identifying specific stakeholders and describing their roles and interests. The analysis further narrows its focus to four key stakeholder groups—users, advertisers, employees, and government—categorizing them within a stakeholder matrix to understand their power and interest levels. The report concludes by summarizing the key findings, emphasizing the importance of each stakeholder group in Facebook's success and compliance with regulations. The report is based on an assignment brief that required an executive summary, a table of contents, and detailed coverage of the key focus areas.