Professional Discussion Paper: Stakeholder Analysis for HSBC

This report provides a professional discussion on stakeholder analysis, focusing on the HSBC Group. It begins with an introduction to international companies and the significance of stakeholder management, emphasizing the importance of adhering to global standards. The report defines stakeholders and their relevance, highlighting the role of stakeholder engagement in strategic planning and smooth operations. It then examines internal stakeholders, such as employees and managers, and external stakeholders, including customers and suppliers, detailing their interests and influence. The report provides recommendations based on the analysis and concludes by reiterating the value of stakeholder engagement in project, program, and portfolio management. References to academic sources are also included to support the analysis.

PROFESSIONAL
DISCUSSION PAPER

Introduction
• International companies are a wide range of companies operating in the areas.
Various terms and policies should be followed in accordance with worldwide
standards and policies for the management of these enterprises. Stakeholders are
more important in such organisations. A company stakeholder is described as a
person linked internally or outside to a company. Any employer, employees,
investors and many of these interrelated people in the organisational hierarchies can
do so. The "HSBC Group" is considered for this project (Bridger, 2018).

Stakeholder analysis and engagement
• The participation of stakeholders is the systematic identification, analysis, planning
and implementation of activities to impact stakeholders. A plan for stakeholder
engagement identifies the requirements of important groups and the sponsor plays
an essential role in meeting these business objectives. The analysis of stakeholders
plays an extremely important role in shaping how the work is planned, carried out
and regulated. Effective involvement of stakeholders means that the project expert
must focus on and address diverse viewpoints to obtain the desired results
(Whittington and et. al., 2017).

Importance of stakeholder engagement
• Insights of strategic planning: For each organisation, strategic and development
planning is a key part. If done well, the company will enable its competitors to gain
an edge. The more people think about it, the better. In addition, stakeholders provide
businesses an external perspective that is important to mitigate risk (Das and et. al.,
2021).
• Smooth working: Stakeholders affect the product/service the firm provides. Since
several of them are present, it becomes very hard to take each of them into account.
This may be prevented if it is maintained from the start of the loop. Before creating
the final product, all your worries may be answered.

Influence of internal and external
stakeholders
• Internal stakeholders
• Employees: The stakeholders for the particular firm are recognised as
principal internal stakeholders. 3000 people are employed by the respective
company. The company's stakeholders are at most cared for. Some of their major
areas of interest include personal goals fulfilment, job in acceptable working
circumstances and much more (Verčič, 2021).
• Managers: They are the person responsible for the management and
operation of numerous businesses in the organisational company. Tobias Moers is
now the chosen company as its CEO. Interest areas of the company's managers
include maximum diving production through optimal use of resources and the
management of the company's daily operational activities.

External stakeholders
• Customers: These persons belong to external partners of the company. They
represent the company's major stakeholders and managers devote their employees'
business to analysing the expectations, wants and behaviours of customers in the
given area. Their interest comprises the quality of the items or services that are paid
for the firm, good or wanted.
• Suppliers: These sorts of stakeholders are those who supply raw materials to support
the activity of the firm. For a business, it becomes essential, because production
quality depends on the quality of the raw materials that are provided to the company
by suppliers, to maintain efficient connections with suppliers. The stakeholders'
interest is restricted to prompt payments, communication, and transportation of raw
materials.

Recommendations
• Based on the examination of the stakeholders of the provided company and the
identification of its core interest, which is important for that company. On this basis,
various recommendations are made in regard to their improvement or maintenance;
• After sales: by offering customer enquiries after sales services such as addressing
specific platforms, this will help ensure successful connections with the company's
stakeholders.

Conclusion
• From the above analysis of above report it can be concluded that, stakeholders is a
valuable tool in project, programme and portfolio management. It allows the
individuals and communities inside and outside the organisation to be identified
which can influence or be affected by the project, the programme and the portfolio.

References
• Bridger, E., 2018. Employee engagement: a practical introduction. Kogan Page
Publishers.
• Verčič, A.T., 2021. The impact of employee engagement, organisational support and
employer branding on internal communication satisfaction. Public Relations
Review, 47(1), p.102009.
• Das, M., Singh, V. and Mehra, S., 2021. Employee Demography and Employee
Engagement-An Empirical Study on IT Employees. SCMS Journal of Indian
Management, 18(1), pp.59-74.
• Whittington, J.L., Meskelis, S., Asare, E. and Beldona, S., 2017. Enhancing
employee engagement: An evidence-based approach. Springer.

Thank you