Stakeholder Assessment: Change Management in Health & Human Services

This assignment involves a stakeholder assessment for implementing change within a health and human services organization, specifically focusing on embedding the Core Story of Brain Development. The chosen organization is the Canadian Cancer Society, and the assessment identifies three internal stakeholder groups (Administrative Personnel, Cancer Patients, and Health care Professionals/Doctors) and one external stakeholder group (Funding Partners). The analysis details the impact of the proposed change on each group, potential benefits, reasons for resistance, and strategies for engagement, including meetings, conferences, and online platforms. The assignment concludes with a reflection on the value of stakeholder assessment as a tool for effective change management, emphasizing its role in considering individual and group needs, understanding potential impacts, and adjusting approaches for different stakeholders to foster successful organizational development. Desklib provides students with access to this assignment, along with a variety of other solved assignments and study tools.

Assignment 3: Stakeholder Assessment Template
Instructions:
Choose your own Health and Human Services organization OR choose CUPS (Calgary Urban Project Society) for this scenario
You are responsible for embedding the Core Story of Brain Development throughout all levels of your organization. You are the
Change Manager responsible for planning, executing and sustaining the change. Your first task is to complete a stakeholder
assessment to identify the key stakeholder groups that you will need to engage in this initiative.
Using the template below, you will:
1. Describe the organization you have chosen. Include an overview, their mission, vision, values and a description of their
primary clients.
2. Identify 3 (three) internal Stakeholder Groups and 1 (one) external Stakeholder Group. Assume TWO Stakeholder Groups
will be very resistant to the change. Fill in the information required for each Stakeholder Group.
3. Write a brief reflection (100 words) on why a Stakeholder Assessment is a useful tool to help do high quality change
management.
Describe the organization you have chosen. Include an overview, their mission, vision, values and a description of their primary clients.
Canadian Cancer Society is the largest Canadian charity within Canada that acts as the charitable funder in relation to cancer research within Canada.
Canadian Cancer Society refers to a national charity organization whose primary mission revolves around eradication of cancer
and thus improving quality of the life of the people (Cancer.ca., 2018).
The vision of Canadian Cancer Society pertains to the funding of research that can help in outsmarting cancer and they want to support the Canadians
who are suffering from cancer.
The values of Canadian Cancer Society revolves around advocacy of the public policies that can contribute in improving health of the Canadians.
The clients of Canadian Cancer Society are Curves which is a weight loss facility that helps in providing nutritional information to the women and

First Choice Haircutters that is a salon franchise that will donate funds for the Canadian Cancer Society.
Stakeholder Group What is the impact of the
change on the stakeholder
group?
What are the benefits to
the stakeholder group?
Why might the stakeholder
group resist change?
How will you engage the
stakeholder group in the
change? What supports
might be need to
successfully implement
change?
Administrative Personnel
( Internal)
The administrative personnel
would not be endowed with
all the facilities
The people working in the
administration of Canadian
Cancer Society will resist
the changes as they would
not be able to enjoy the
perks that they used to enjoy
earlier
The stakeholder group can
be engaged by taking
recourse to meetings
Funding Partners( External) The Canadian Cancer Society
will spend less on the aspect
of administration and more on
the arena of research
The change can help in
supporting the health
communities that can
help in aligning the
vision of Canadian
Cancer Society to its
activities (Carnall, 2018)
The stakeholder group can
resist the change because it
will have an effect on the
manner of distribution of
funds in the organization
The funders can be asked
to join in various meetings
and take part in
conferences that can help
in communicating vale
pertaining to the change.
The meetings and
conferences can help to
clear the doubts of the
clients.
Cancer Patients ( Internal) The cancer patients would be
happy as more amount of
funding on the aspect of
It can help in diagnosis
of the disease and
suggest innovative
The stakeholder groups can
be engaged by taking
recourse to elaborate

research can help them in
getting better treatment
interventions that can
bring benefits.
discussion.
Health care Professionals
and Doctors ( Internal)
There are certain facilities that
the health care professions get
that will be cut down
The stakeholder group
would resist the change as
they would not be able to
enjoy all the facilities that
they used to enjoy at an
earlier stage
The stakeholder group can
be engaged by taking
recourse to online platform
and meetings.
Write a brief reflection (100 words) on why a stakeholder assessment is a useful tool to support change management in an organization.
The stakeholder analysis can help people in managing and leading the initiatives in relation to change. According to me, it helps in considering needs
of various individuals along with groups within an organization. I think that stakeholder assessment can help people in understanding how they will be
affected by the change and it can help people in adjusting the approach for the different groups. Benefitting the stakeholders is the primary concern of
an organization hence I think that stakeholder assessment can prove to be a useful tool that can help in developing the organization. I think that an
organization can be benefitted to a great extent if it undertakes the stakeholder assessment.

References:
Cancer.ca. (2018). Canadian Cancer Society. Retrieved from http://www.cancer.ca/en/?region=ab
Carnall, C. (2018). Managing change. Routledge.